TRANSMEDIA

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The traditional processes behind TV programme–making are breaking down. http://www.guardian.co.uk/film/2011/jun/06/multimedia-content-television-shows

Tools of attraction: creating multimedia content for games and TV shows | Film

http://www.internetactu.net/2011/05/18/transmedia-12-la-convergence-des-contenus/

Transmédia (1/2) : la convergence des contenus

On a longtemps pensé la convergence numérique comme la “fusion” d’appareils jusque-là très différents : le téléphone, la télévision, l’ordinateur et la chaîne hi-fi ne faisant plus qu’un, fédérés par l’internet.
http://www.internetactu.net/2011/05/19/transmedia-22-le-marketing-de-lattention/

Transmédia (2/2) : le marketing de l’attention

La convergence des outils et des technologies conduit-elle à la convergence des contenus ou à leur divergence ?
http://www.wired.com/business/2011/03/why-do-we-tell-stories/ <img class="alignright size-full wp-image-31214" title="ArtOfImmersion1" src="http://www.wired.com/images_blogs/business/2011/03/ArtOfImmersion11.jpg" alt="" width="224" height="300" /> What is it about stories, anyway? Anthropologists tell us that storytelling is central to human existence. That it’s common to every known culture. That it involves a symbiotic exchange between teller and listener — an exchange we learn to negotiate in infancy.

The Art of Immersion: Why Do We Tell Stories? | Epicenter 

Cautionary Tales in Transmedia Storytelling | Magazine 

http://www.wired.com/magazine/2011/03/cautionary-tales-in-transmedia-storytelling/ One of the greatest challenges in transmedia game development is crafting a believable story universe that persists across multiple media without tricking or endangering the game’s players.
http://thenextweb.com/insider/2011/03/25/brands-that-are-winning-with-multichannel-marketing-strategies/

Brands that are winning with multichannel marketing strategies

As consumers are increasingly using smartphones, tablets, and other connected devices as a primary gateway to the Internet, it is important for businesses to think “multichannel” in order to provide an optimal customer experience and increase sales. In addition to smartphone sales surpassing PC sales last year, 78% of mobile web users utilize their handsets while shopping. If 2010 was the year of mobile commerce , consider 2011 the year social shopping truly takes off.
A contributing editor at Wired , Frank Rose is the author of a new book, The Art of Immersion : How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories . Rose explores how the Internet is transforming storytelling and talks to creative minds who are “rethinking the ancient art of narrative for a two-way world.”

Q&A with Frank Rose, author of ‘The Art of Immersion’

http://www.jwtintelligence.com/2011/03/qa-frank-rose-author-the-art-immersion/
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Les programmes transm?dia s'appr?tent ? d?barquer

http://lexpansion.ger-multimedia.com/high-tech/les-programmes-transmedia-s-appretent-a-debarquer_249329.html
The first time I heard the term Transmedia I completely glossed over.

Transmedia Storytelling 101

http://experiencematters.criticalmass.com/2011/01/18/transmedia-storytelling-101/
Promouvoir le contenu Transmedia janvier 14, 2011 http://www.blogomadaire.fr/2011/01/14/promouvoir-le-contenu-transmedia/

Promouvoir le contenu Transmedia | Blogomadaire

Brand content et transmédia : l’industrie de la presse comme fil rouge ?

Laurent Guérin, co-fondateur de City-Moviz , qui produit actuellement “ Detective Avenue ”, un programme transmédia en partenariat avec Orange, pour le printemps 2011, a écrit un article intéressant afin de défricher les différentes terminologies « transmédia « , « crossmédia « , « plurimédia » ou encore « mutlimédias « . Idée clé de Laurent :
A l’occasion de la grande conférence Tools of Change for Publishing organisée par O’Reilly et qui vient de s’achever à New York, il y a eu une intervention très intéressante de Jeff Gomez , qui est, avec Henry Jenkins , un des grands pontes du transmedia storytelling aux USA. Sauf qu’à la différence de ce dernier, enseignant-chercheur au MIT, Jeff Gomez en a fait un réel business avec sa compagnie Starlight Runner Entertainment qui créé des « univers narratifs » pour, entre autres, Avatar, Halo, Dexter, et Pirates des Caraïbes. Mais, au juste, le transmedia storytelling, à part être un vilain terme jargonneux, c’est quoi, et surtout, comment ça fonctionne ?

Le fabuleux business du transmedia storytelling