INNOVATION PUBLICITAIRE
La Stratégie Digitale de Four Seasons « WebMarketing et Stratégie Digitale
Après avoir regardé la stratégie digitale d’Accor , je vous propose de partager ce qui se passe au sein des hôtels Four Seasons, chaine haut de gamme qui a ouvert son premier hôtel en 1961.SECOND SCREEN
HOLOGRAM
Much ink has been spilt lately bemoaning the lack of quality content on the web. “Sure the site flashes and whizzes and startles, but what does it have to say?
A Case for Web Storytelling
Everyone, especially Wall Street, is standing up to salute social commerce. Look at the IPO pipeline - LinkedIn, Groupon, Zynga, Living Social. But despite all this attention, the definition of social commerce is fuzzy at best.
Defining Social Commerce: A Tale of Three Conversations
La solution à tous les problèmes de financement de la création : du placement de produit ad lib
Cette pratique présentée par PSFK apporte une solution à la question de la remote/delayed audience .
Quelles impressions vous laissent le palmarès des Cannes Lions ?
Un nouveau modèle se crée autour de l'entertainment
ADVERTGAMING
BRAND CONTENT
TRANSMEDIA
Making Future Magic: iPad light painting Dentsu London Making Future Magic: iPad light painting
We’ve been making two films with BERG over the summer. This is the first . It's an exciting project for us, as it's the first time we've had a proper chance to explore some of the themes and possibilities behind Making Future Magic , with the benefit of the superbrains and hands of some new creative partners Timo Arnall , Jack Schulze and the rest of the BERG team.REALITEE AUGMENTEE
Ombro cinema
Display
iPad