INNOVATION PUBLICITAIRE
Get flash to fully experience Pearltrees
SECOND SCREEN
HOLOGRAM
5 alternatives au QR code | Petit Web
Leur avantage : permettre de lier un support physique à un contenu digital, grâce au smartphone. Mais cette technologie montre rapidement ses limites : co-existence de formats concurrents, faible intérêt de la part du grand public, absence d'application de lecture native sur les portables,... pour n'en citer que quelques-unes.
WTF QR CODES
Submitter comment: QR Codes on Google Books appears to be a generic thing on every page, but why put a QR code on a web page when I’m already online?
Much ink has been spilt lately bemoaning the lack of quality content on the web. “Sure the site flashes and whizzes and startles, but what does it have to say? ” This type of complaint assumes an incomplete, overly stark dichotomy: namely that sites are made up of “style” and “content.” The underlying purpose of style sheets and their widespread use has unintentionally fostered this false and overly simplistic dichotomy.
A List Apart: Articles: A Case for Web Storytelling
The Never-Ending Story | design mind
In 2006, Jonathan Harris and a colleague launched We Feel Fine , a project that took the Web’s emotional pulse by culling personal data from blogs.Everyone, especially Wall Street, is standing up to salute social commerce. Look at the IPO pipeline - LinkedIn, Groupon, Zynga, Living Social. But despite all this attention, the definition of social commerce is fuzzy at best.
Defining Social Commerce: A Tale of Three Conversations
La solution à tous les problèmes de financement de la création : du placement de produit ad lib « Notre Lien Quotidien
A l’époque : les rediffusions peuvent être “mises à jour” (voire carrément retravaillées, cf. ces 2 images d’un épisode de How I Met Your Mother ou un bouquin est incrusté lors d’une redif’).
27/06/2011 - Newcast, la filiale de Vivaki dédiée au brand content fête sa première année d'existence.
Un nouveau modèle se crée autour de l'entertainment - Stratégies
ADVERTGAMING
BRAND CONTENT
TRANSMEDIA
Making Future Magic: iPad light painting Dentsu London Making Future Magic: iPad light painting
We’ve been making two films with BERG over the summer. This is the first . It's an exciting project for us, as it's the first time we've had a proper chance to explore some of the themes and possibilities behind Making Future Magic , with the benefit of the superbrains and hands of some new creative partners Timo Arnall , Jack Schulze and the rest of the BERG team. The brief and discussions we had in the process of making these films were about some of the aims behind the Making Future Magic strategy – all of which are about expanding the value of the commercial communications we make by approaching things with a particular set of priorities:REALITEE AUGMENTEE
Ombro cinema
Display
iPad