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User Experience Design

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Design Library. Design Thinking: The Beginner's Guide Course started: Sep 3rd, 2014 Enrollment closes: Oct 29th, 2014 Self-paced online course: Each week throughout the course you get access to a new lesson but you can move through the lessons at your own pace.

Design Library

Enrollment closing in 26 days. Your Design Work is Suffering Because You're Afraid of the Wrong Answer by ZURB. The Design Guide for the Uncreative Eye: Tips for Non-Designers. Your brand is the essence of your company; it’s the one thing everyone thinks of when they hear the name of your product, advertisers often call it the “idea”.

The Design Guide for the Uncreative Eye: Tips for Non-Designers

Branding is why Volvo is still considered the safest car on the market even though they haven’t made it on any top 10 lists in years and why people swear loyalty to Coke over Pepsi. The power of branding goes hand-in-hand with design; without strong visuals, your brand won’t be remembered or recognized by most people. The branding of your company is critical in driving the perception you’re trying to drive home to your audience, whether you’re an ice cream shop, an ad agency, or a social analytics startup. A brand is brought together through psychology, science and stunning design. 10 Things I Learned From Taking 100 Usability Tests. The Psychology of UX. How to Create and Use Buyer Personas. One of the biggest problems facing businesses today when they’re trying to drive sales for a new product or service is not having an audience interested in their offerings in the first place.

How to Create and Use Buyer Personas

Most organizations recognize this mistake too late in the process or don’t know where to begin when it comes to identifying a potential customer base before they launch a product.

Metrics

Customer Experience and the Brand Promise. I recently had lunch with a Verint customer who is a senior vice president of customer advocacy at a global software company.

Customer Experience and the Brand Promise

He outlined how delivering a superior customer experience should be at the heart of an enterprise strategy for growth and sustainable success. 5 lessons from MobileBeat: Move beyond mobile tactics, invest in the experience first. NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away!

5 lessons from MobileBeat: Move beyond mobile tactics, invest in the experience first

We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last. After two jam-packed days of panel sessions at the recent MobileBeat conference, featuring brand executives in the retail, CPG and travel sectors, my head (and my notebook) are flowing with mobile marketing insights and lessons.

2-Step Verification and the Perils of a Poor User Experience (on Google) Welcome to Forbes. User experience resolutions – 2014. 5 Psychological Principles of High Converting Websites. You know the feeling when you pour your heart and soul into a promising new A/B test, only to have it flop like an entrepreneur’s first startup?

5 Psychological Principles of High Converting Websites

I certainly do. Last year, I ran all product and brand marketing for an edutech company. For the first few months, things were amazing. I improved the CTA button, optimized the headline, and removed distracting links. The conversion rate just kept growing. In fact, our conversion rate doubled in less than a year. 4 forgotten principles of usability testing. Over the last few months I've sat through dozens of usability tests run by design agencies.

4 forgotten principles of usability testing

Why you shouldn't ask 'Why?' in a usability test. Problems with asking “Why?”

Why you shouldn't ask 'Why?' in a usability test

When running a usability test, it's very tempting to ask participants why they behaved in a particular way. We are naturally curious. "Why did you choose that option? " IBM Ready For Smarter Commerce - Exchange Solutions Interview with IBM. 10 Quality Monitoring Challenges and How to Solve Them with Speech Analytics. By Daniel Ziv Today’s quality monitoring programs have many challenges.

10 Quality Monitoring Challenges and How to Solve Them with Speech Analytics

The processes that support these initiatives are, in many cases, outdated and need to be more flexible with organizational and customer demands. In a market that is rapidly changing due to social media and increased customer expectations, speech analytics is a technology game changer. It can significantly improve existing quality programs and help focus them on tangible improvements to the customer experience and engagement. Speech analytics doesn’t necessarily replace the need for quality monitoring, call listening, evaluations or one-on-one coaching and training sessions. 1.

Solution: Replace live side-by-side monitoring with focused coaching by leveraging past interactions where specific agent skills or knowledge gaps were identified using speech analytics. 2. Solution: Use speech analytics to identify statistically significant knowledge, behavior or skill gaps across all calls. 5 Obstacles to Overcome for Great Customer Experience. Luis Abreu: Why and How to avoid Hamburger Menus.

6 Crucial Steps to Improve the Customer Experience of Your Online Store. Customer experience has become one of the most popular topics among online store owners nowadays.

6 Crucial Steps to Improve the Customer Experience of Your Online Store

Only when you understand customers’ thoughts, can you make effective marketing and sales strategies to convince customers to purchase your products. To optimize the customer experience of an online store, focusing on the product quality or customer service only is not enough. Each customer touch point in the purchase process can be a key factor that determines a customer’s stay or leave. Details matter. To deliver an optimized customer experience, you need to pay attention to a wide range of elements, which include the resolution of the product photos, the attractiveness of the product description, the complexity of the ordering process, the professionalism of the support team and many more. Product Main Photo Product main photo is the face of your store. Related Resources from B2C» Free Webcast: How To Leverage Social Channels For Lead Generation Related Products Product Detail Page Package.

Restaurant Delivery Operations Can Leverage Fear of Missing Out Theory. Why Testing Everything Doesn’t Work. Please stop throwing spaghetti at the wall.