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Inbound Marketing

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5 Examples of Seriously Sexy Ebooks. As B2B marketers, we all feed on a steady diet of e-books, whitepapers and blog posts.

5 Examples of Seriously Sexy Ebooks

In this post, I want to look at what makes an e-book great and additionally showcase a couple of companies that are exemplifying these factors in their own e-books. I have boiled my findings down to five essentials, and I have referenced an e-book that I think best demonstrates each particular best practice. 1) Remarkable Content The first and most obvious answer to what makes a great ebook is insightful, engaging and educational content. For an e-book to garner attention, generate leads and move prospects deeper into the sales funnel, it needs to educate and inform. Additionally, tell stories from your own experiences or tell your customers stories.

A company that I think does a great job of putting out great educational content is Salesforce.com. 9 Ways to Drive Conversions with Your “About Us” Page. 9 Ways to Drive Conversions with Your “About Us” Page Posted by Bill Faeth on Mon, Dec 16, 2013 @ 08:28 AM Believe it or not, one of your biggest and best tools for conversion may be woefully underused.

9 Ways to Drive Conversions with Your “About Us” Page

Too many companies throw a simple sentence up on the “About Us” page and call it a day. Worse, the page features a cheesy CEO and a bio, with no real information about the company itself. If your company is guilty of these infractions, you’re sacrificing potential lead conversions every time someone sees this page. Now, your “About Us” page is likely to be one of the most-viewed on your site. The Definition of an Inbound Marketing Campaign [In Under 100 Words]

Inbound marketing campaigns are concentrated efforts that align all of your marketing channels around a single message and goal. It starts with a marketing offer -- something valuable and relevant for your audience that you promote through your marketing channels. Then, you nurture the leads from that offer and move them along your marketing funnel so they can become your customers. Estrategias de inbound marketing para aplicar en la pyme. 5 Excuses I’m Tired of Hearing. Excuses are like pet peeves: Everyone has one.

5 Excuses I’m Tired of Hearing

When we first speak to prospective clients, we hear the same excuses for why people aren’t writing thought leadership content over and over again, and honestly, I’m tired of hearing them. If you know you should do something, then just do it. Here are the most common excuses we hear, along with my responses to each. I’m not in a “cool” industry. My articles will be boring! Cómo generar enlaces mediante contenido: la técnica skyscrapper. Generar enlaces siempre es difícil, pero hay formas de asegurarte de que tu contenido es un éxito y consigue links de gran valor.

Cómo generar enlaces mediante contenido: la técnica skyscrapper

Descubre el skyscrapper. Generar links es difícil, y el link building puede llegar a ser peligroso y aburrido. Y cuando no lo es, es poco escalable.

Creativity

6 Ways Inbound Marketers can Prevent Creative Burn-Out. 6 Ways Inbound Marketers can Prevent Creative Burn-Out In the wonderful world of marketing and advertising, the next big, clever campaign always seems to be right around the corner.

6 Ways Inbound Marketers can Prevent Creative Burn-Out

This daunting little fact can ultimately lead to constant pressure for the “creatives” to come up with the latest and greatest campaign that out-shines all the ones before it or face the fear your campaign might just be flat out ignored. From the catchy holiday campaigns to the upcoming Super Bowl commercials, this is prime time for businesses, retailers and marketing agencies alike.

Ragbag

7 Myths Of Internet Marketing You Probably Believe. There are more myths of Internet marketing than ancient deities.

7 Myths Of Internet Marketing You Probably Believe

Everyone has their home-grown solution, their tips and tricks, and follow flavor-of-the-month strategies. But even if you aren’t directly involved with marketing, it is important to acknowledge and dismiss some of the more common myths of Internet marketing: 1 – It works all of the time Internet marketing, as opposed to common speculation, doesn’t always work. Just because you have a domain name, social media accounts, and a blog doesn’t mean you’re doing everything you can to draw in new customers and retain old ones.

Depending on the business, it never hurts to stick with the old business card. What is Content Marketing? Maybe you’ve heard this term bandied around recently and didn’t quite know what it meant or why you’re seeing all of a sudden.

What is Content Marketing?

Content Marketing What is content marketing? Well, not too long ago, content marketing was a “bad word” because firms used content to trick Google into sending traffic to your site. Google Hummingbird Over the years, Google got smarter — well at least the robot got smarter. THe Anatomy of the Content King. We’ve all heard the phrase “content is king.”

THe Anatomy of the Content King

And usually, the conversation ends there. Why? Perhaps every marketer universally understands content — how to build it and measure it — or maybe it is a resource we mostly take for granted. It is a mistake to assume that content development is an assumed talent, or that it can be an afterthought in the digital marketing realm. Content strategy is more than writing for the web. Related Resources from B2C» Free Webcast: The Future of Marketing: Social Listening + Action The Role of Quality Content in Search. Adiós al marketing de contenidos. Hola al marketing social.

Resources

Management. Cómo estructurar más de 50 ideas de contenidos en social media según su objetivo. Cuando trabajamos en los contenidos social media podemos estructurar los contenidos de muy diversas formas, te recomiendo leer este post de Fernando de la Rosa que estructura las tipologías de contenido de forma muy clara.

Cómo estructurar más de 50 ideas de contenidos en social media según su objetivo

Lo que te voy a contar en este post está relacionado con la estructura del contenido, en función del objetivo que queremos que cumpla. Es el contenido que ofrece a la audiencia la solución a determinados problemas, si has sido capaz de conocer bien a tu audiencia, seguro que eres capaz de desarrollar este tipo de contenido. Post del tipo “¿cómo hacer…?” Whitepaper más avanzados con un mayor análisis.Ebooks que solucionen problemas más pequeños, por ejemplo una selección de post sobre la misma temática.Newsletter con una selección de contenidos.Webinarios (usos prácticos, instalaciones, montajes..) Las propias ideas de la compañía, visión, responsabilidad social, tendencias pueden ser transmitidas a través de los medios sociales. Cómo estructurar más de 50 ideas de contenidos en social media según su objetivo. 10 Shortcuts for Writing a Blog Post in Record Time.

Strategy

Create Inbound Marketing Magic With An Online Community. As a marketer, your objectives are clear.

Create Inbound Marketing Magic With An Online Community

In basic terms, you want people to find you on the web, like what they see, and become a customer. The idea is to enable your customers or potential customers to easily find you and help themselves to the information they require. They can then respond back using comments or social media and a public conversation is started. This creates a network of users, consuming and sharing knowledge and ideas. The more that other people talk about you, the more chance they will become brand ambassadors and more opportunity for you to react more directly to your prospects and customers’ issues, needs, wishes, or ideas.

3 Content Creation Tips to Win the Battle for Attention. 4 Things You Need To Do After Your Publish Your Business Blog Posts. You finally did it! You’ve posted a blog post on your company website. The thing on your to-do list for the past few months that you simply did not have time to do is finally done. Well, we’ve got some good and bad news for you. First, the bad: you’re not done just yet. But the good? 1. The first step is to promote your post to your social media platforms several times for each platform. Effective Inbound Marketing Strategy. Every time I return to the house I grew up in, I look out to our wooded backyard and smile as I am reminded of the power of imagination. What is now just a small wooded forrest was once home to castles, forts, magical lands and the like.

Cómo conseguir visitas en un blog. Conseguir visitas a un blog no es algo que venga por arte de magia. No vale con poner un blog en internet y pensar que las visitas llegarán solas, sin hacer nada. Bueno, pues como no es así y hay que trabajar para obtener resultados, te voy a indicar una serie de claves para que tu blog se convierta en un flujo continuo de visitas: 4 Keys to Using Social Media Content for Real-Time Marketing. Corporate Blogging.