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Inbound Marketing

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5 Examples of Seriously Sexy Ebooks. As B2B marketers, we all feed on a steady diet of e-books, whitepapers and blog posts. In this post, I want to look at what makes an e-book great and additionally showcase a couple of companies that are exemplifying these factors in their own e-books. I have boiled my findings down to five essentials, and I have referenced an e-book that I think best demonstrates each particular best practice. 1) Remarkable Content The first and most obvious answer to what makes a great ebook is insightful, engaging and educational content. For an e-book to garner attention, generate leads and move prospects deeper into the sales funnel, it needs to educate and inform. You can do this by providing research on new industry statistics, trends and metrics. Additionally, tell stories from your own experiences or tell your customers stories.

A company that I think does a great job of putting out great educational content is Salesforce.com. 2) Design The second thing that makes a sexy e-book is great design. 9 Ways to Drive Conversions with Your “About Us” Page. 9 Ways to Drive Conversions with Your “About Us” Page Posted by Bill Faeth on Mon, Dec 16, 2013 @ 08:28 AM Believe it or not, one of your biggest and best tools for conversion may be woefully underused. Too many companies throw a simple sentence up on the “About Us” page and call it a day. Worse, the page features a cheesy CEO and a bio, with no real information about the company itself. If your company is guilty of these infractions, you’re sacrificing potential lead conversions every time someone sees this page.

Now, your “About Us” page is likely to be one of the most-viewed on your site. Identification Your logo and tagline should be very visible on your “About Us” page. Introduction Introduce your company in a creative story that tells how you began, who formed the company, and why. One mistake many companies make is to try to focus the “About Us” page on customers. Videos and Images Testimonials Talk About the Future Let your page visitors know where your company is going.

Company News. The Definition of an Inbound Marketing Campaign [In Under 100 Words] Inbound marketing campaigns are concentrated efforts that align all of your marketing channels around a single message and goal. It starts with a marketing offer -- something valuable and relevant for your audience that you promote through your marketing channels. Then, you nurture the leads from that offer and move them along your marketing funnel so they can become your customers. And don't forget to measure and analyze your campaign. And that’s how you run an inbound marketing campaign! Now get your campaign underway! Estrategias de inbound marketing para aplicar en la pyme. El objetivo último de cualquier estrategia de marketing es vender. A través de distintas acciones y usando distintas herramientas, los estrategas de esta disciplina empresarial se dedican a trazar las líneas maestras de los planes de actuación de muchas empresas. Tocar el precio, gastar en publicidad en un determinado canal, modelar un producto, diseñar un servicio, segmentar un mercado, son algunos ejemplos de acciones de marketing que se pueden llevar a cabo.

¿Hacia dónde puede apuntar una pyme que quiera obtener buenos resultados de sus esfuerzos en marketing? La respuesta es el inbound marketing. En qué consiste el inbound marketing El inbound marketing es una modalidad de marketing que busca una relación con el cliente diferente a los métodos tradicionales, principalmente porque se basa en cambiar el sentido en el que el cliente recibe el mensaje empresarial. Las estrategias de inbound marketing son más selectivas y se dirigen a los segmentos que interesan con más facilidad. 5 Excuses I’m Tired of Hearing. Excuses are like pet peeves: Everyone has one. When we first speak to prospective clients, we hear the same excuses for why people aren’t writing thought leadership content over and over again, and honestly, I’m tired of hearing them.

If you know you should do something, then just do it. Here are the most common excuses we hear, along with my responses to each. I’m not in a “cool” industry. My articles will be boring! Is a hundred-year-old company that sells bedsprings cool? Well, they’d like to think so, but the truth is, you wouldn’t think this type of company creates compelling content. When we started working with Mark Quinn, segment vice president of marketing for Leggett & Platt, we encountered that exact dilemma. By focusing on how demos are not just for rock bands and whether your mattress is ruining your sex life, Mark has published some truly captivating articles.

The key is to stop thinking about your product and start thinking about your audience. Tweet this Tweet this 1. 2. 3. 1. Cómo generar enlaces mediante contenido: la técnica skyscrapper. Generar enlaces siempre es difícil, pero hay formas de asegurarte de que tu contenido es un éxito y consigue links de gran valor. Descubre el skyscrapper. Generar links es difícil, y el link building puede llegar a ser peligroso y aburrido.

Y cuando no lo es, es poco escalable. Es más, buscadores como Yandex se están viendo obligados a generar algoritmos que no tienen en cuenta los links (por el momento solo en búsquedas comerciales) por la presión del webspam. Esto nos dice que: 1. En esta situación, ¿hay atajos para generar un contenido que posicione mejor? ¿Qué es la técnica skyscrapper? Últimamente se habla mucho en el mundillo del SEO y los contenidos de la técnica skyscrapper, ¿pero qué es? Nada nuevo, en realidad. Es bastante obvio, pero también una técnica que te permite aportar mucho valor fácilmente y que no se está utilizando tanto como debería. Consejo: Con la nueva actualización de Google In-depht articles este tipo de artículos tienen más posibilidades de aparecer. 1. 2. 3.

Creativity

6 Ways Inbound Marketers can Prevent Creative Burn-Out. 6 Ways Inbound Marketers can Prevent Creative Burn-Out In the wonderful world of marketing and advertising, the next big, clever campaign always seems to be right around the corner. This daunting little fact can ultimately lead to constant pressure for the “creatives” to come up with the latest and greatest campaign that out-shines all the ones before it or face the fear your campaign might just be flat out ignored. From the catchy holiday campaigns to the upcoming Super Bowl commercials, this is prime time for businesses, retailers and marketing agencies alike. So with the large amounts of stress on the right-brainers to continuously produce the next big thing, how can you avoid creative burn-out?

How do you ultimately maintain the energy to keep the creative juices flowing without having all the campaigns blur together? 6 Ways to Keep Your Energy Creative, Fresh and Productive Take a break and go outside. What are some things you do to stay creative and energize?

Ragbag

7 Myths Of Internet Marketing You Probably Believe. There are more myths of Internet marketing than ancient deities. Everyone has their home-grown solution, their tips and tricks, and follow flavor-of-the-month strategies. But even if you aren’t directly involved with marketing, it is important to acknowledge and dismiss some of the more common myths of Internet marketing: 1 – It works all of the time Internet marketing, as opposed to common speculation, doesn’t always work.

Just because you have a domain name, social media accounts, and a blog doesn’t mean you’re doing everything you can to draw in new customers and retain old ones. For starters, it is still important to buffer online marketing tactics with old-world strategies. Take these, for example: Depending on the business, it never hurts to stick with the old business card. 2 – It is a costly time sink No.

Consider creating a publishing schedule for your social media accounts. Related Resources from B2C» Free Webcast: The Future of Marketing: Social Listening + Action 4 – SEO is dead. What is Content Marketing? Maybe you’ve heard this term bandied around recently and didn’t quite know what it meant or why you’re seeing all of a sudden. Content Marketing What is content marketing? Well, not too long ago, content marketing was a “bad word” because firms used content to trick Google into sending traffic to your site.

Google Hummingbird Over the years, Google got smarter — well at least the robot got smarter. In efforts to help searchers find what they’re looking for, Google penalized companies doing “keyword stuffing” and “link baiting” and other nefarious activities designed to fool users into thinking they had something valuable on their website. Not only does fresh content boost your SERPs (where you show up in search), but consumers are getting smarter every year and they want to learn more about your brand before they buy. Related Resources from B2C» Free Webcast: The Future of Marketing: Social Listening + Action Content marketing Blogs are #1 for sending new traffic to your website. 1. 2. 3.

THe Anatomy of the Content King. We’ve all heard the phrase “content is king.” And usually, the conversation ends there. Why? Perhaps every marketer universally understands content — how to build it and measure it — or maybe it is a resource we mostly take for granted. It is a mistake to assume that content development is an assumed talent, or that it can be an afterthought in the digital marketing realm. Content strategy is more than writing for the web. There is a science and strategy behind developing quality content for web pages, blogs, advertisements and social media. And although every successful copywriter must have a foundation of basics writing skills, such as subject matter expertise, an engaging style and tone, and basic grammar usage, there is much more to being a content king.

Related Resources from B2C» Free Webcast: The Future of Marketing: Social Listening + Action The Role of Quality Content in Search Content is undoubtedly a critical component of digital marketing. Understand Your Goals Know Your Audience. Adiós al marketing de contenidos. Hola al marketing social. La era del marketing de contenidos tal y como la hemos conocido toca a su fin. La va a sustituir una nueva era de lo que podríamos denominar como marketing social que - efectivamente - englobará al marketing de contenidos tradicional pero irá mucho más allá. Todos aquellos que sigan practicando el consabido y trillado marketing de contenidos con el objetivo de posicionar su producto o servicio - y muy especialmente si éstos tienen que ver con los social media, la comunicación y/o el marketing online - van a darse de bruces con la nueva realidad del marketing social y quedarse - paradójicamente - desposicionados mucho antes de lo que esperan.

A no ser, claro está, que sepan montarse en el carro a tiempo. Seamos sinceros. No me gustaría, sin embargo, que se me malinterprete. Y es que Google ha despertado de su letargo con su nuevo algoritmo. La nueva keyword es precisamente socializar y exponer nuestros contenidos (¡y mucho más que estos!)

Resources

Management. Cómo estructurar más de 50 ideas de contenidos en social media según su objetivo. Cuando trabajamos en los contenidos social media podemos estructurar los contenidos de muy diversas formas, te recomiendo leer este post de Fernando de la Rosa que estructura las tipologías de contenido de forma muy clara. Lo que te voy a contar en este post está relacionado con la estructura del contenido, en función del objetivo que queremos que cumpla. Es el contenido que ofrece a la audiencia la solución a determinados problemas, si has sido capaz de conocer bien a tu audiencia, seguro que eres capaz de desarrollar este tipo de contenido.

Post del tipo “¿cómo hacer…?” Whitepaper más avanzados con un mayor análisis.Ebooks que solucionen problemas más pequeños, por ejemplo una selección de post sobre la misma temática.Newsletter con una selección de contenidos.Webinarios (usos prácticos, instalaciones, montajes..) Las propias ideas de la compañía, visión, responsabilidad social, tendencias pueden ser transmitidas a través de los medios sociales. Videos de ayuda. Cómo estructurar más de 50 ideas de contenidos en social media según su objetivo. 10 Shortcuts for Writing a Blog Post in Record Time. Haven’t you ever wished you could speed up your blog post writing? Well, you’re not alone. 64% of marketers say producing enough content is their marketing challenge. Writing a variety of engaging work, getting buy in from management and measuring blog marketing metrics is definitely tough, too – but time is the real kicker. It’s clear the solution isn’t sacrificing quality for volume. While we can’t help you convince your boss to hire another blogger, we can help you become as efficient as possible at writing a blog post.

Here are some hard-learned, expert hacks to guide your journey to extreme productivity: 1. If you haven’t planned your content in advance, no wonder you’re struggling to find the time for writing a blog post! 2. Sometimes the most effective way to speed up writing a blog post is to be more proactive about managing your time. 3.

Your brand’s existing content assets are probably the best resource for blog post writing in record time. 4. 5. 6. 7. 8. 9. 10.

Strategy

Create Inbound Marketing Magic With An Online Community. As a marketer, your objectives are clear. In basic terms, you want people to find you on the web, like what they see, and become a customer. The idea is to enable your customers or potential customers to easily find you and help themselves to the information they require. They can then respond back using comments or social media and a public conversation is started.

This creates a network of users, consuming and sharing knowledge and ideas. The more that other people talk about you, the more chance they will become brand ambassadors and more opportunity for you to react more directly to your prospects and customers’ issues, needs, wishes, or ideas. Inbound marketing pulls content creation, SEO, and social media together in a cohesive and meaningful way to achieve the above – but how can you marry your inbound marketing strategy with your online community? Don’t just add to the ‘noise’ Related Resources from B2C» Free Webcast: The Future of Marketing: Social Listening + Action Conclusion.

3 Content Creation Tips to Win the Battle for Attention. 4 Things You Need To Do After Your Publish Your Business Blog Posts. You finally did it! You’ve posted a blog post on your company website. The thing on your to-do list for the past few months that you simply did not have time to do is finally done. Well, we’ve got some good and bad news for you. First, the bad: you’re not done just yet. But the good? We’ve got your check list right here. Read on for four tips for promoting your company blog post to get more mileage out of everything you write. 1. The first step is to promote your post to your social media platforms several times for each platform. For example, here are a few different ways we might promote this very post in just one day: Twitter Related Resources from B2C» Free Webcast: The Future of Marketing: Social Listening + Action Think you’re done when you hit #publish?

Google + Writing a blog post means more than posting it online. Facebook @rickwhittington’s most recent blog post on promoting your blog posts: 2. 3. 4. Effective Inbound Marketing Strategy. Cómo conseguir visitas en un blog. 4 Keys to Using Social Media Content for Real-Time Marketing. Corporate Blogging.