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Inside The Social Media Strategy That Made Batkid Go Viral. On November 15th, a five year-old named Miles Scott barreled into public consciousness as Batkid, a crime-fighting San Francisco superhero who takes on tricky villains like the Riddler and the Penguin, all while cruising around in a Lamborghini.

Inside The Social Media Strategy That Made Batkid Go Viral

That day, Miles, a Make-a-Wish Foundation grantee who recently finished chemotherapy treatments for leukemia, received Twitter shout-outs from Barack Obama, Britney Spears, and millions of others. He also had a crowd of tens of thousands cheering him on in person. The event, while heartwarming, didn't randomly go viral all on its own (few things do), though it may have seemed like it to anyone watching as #SFBatKid showed up every five seconds in their Twitter stream. Rather, it was a carefully crafted campaign from Clever Girls Collective, a content and social media agency that normally works with clients like Toyota, Dunkin' Donuts, and Samsung. "We've been around for about four years as an under-the-radar social media company. 10 Ways to Get Your Content Read and Increase Reader Response.

Craig Klein - Friday, August 22, 2014 The internet is buzzing with companies talking about the value of content marketing.

10 Ways to Get Your Content Read and Increase Reader Response

Many are confused about what the phrase means. Even those who clearly understand what content marketing can do will get stuck when it comes to actually creating the content itself. Below you’ll find some elementary basics for writing content to engage the internet-enabled reader. 1. They do not want to take the time to actually read your content. 2. When you talk to your reader with the same language used when talking to a friend, people notice your voice. 5 techniques for boosting PR creativity. In a writing-heavy job, it’s common to encounter serious writer’s block that stops you in your tracks.

5 techniques for boosting PR creativity

PR pros know the feeling: You’ve got a byline due in three hours, and there you sit as your cursor blinks incessantly on a blank page. Never fear. There are proven ways to help you and your colleagues combat writer’s block and live to tell about it. Here are five tricks for fighting stagnation and fostering creativity in your work. 1. According to a recent study, there’s a reason why creative folks often huddle over their laptops in coffee shops. 2. Dr. Social Media Strategy 101: The Value of Platform-Exclusive Content.

How to Capture Blog Post Ideas Spin Sucks. Save By Gini Dietrich Nearly every interview or podcast I do, I am inevitably asked, “How do you create so much content?”

How to Capture Blog Post Ideas Spin Sucks

It always makes me laugh because the answer is: I don’t know! Because I have to? Because it’s expected? I do love it. When Marketing in the Round was published, my dad said, “Ah ha! But it’s not easy. I know they’re coming and, yet, when they hit, I’m rarely prepared. Part of the reason is I go from super psyched about the new year and a successful first quarter to losing some inspiration because all I really want to do is ride my bike all day long. We have long winters in Chicago. So I do this thing where I spend a little extra time every week digging for trends, stories, videos, and crises that inspire me. 4 Visual Tactics For White Paper Design. At their best, white papers can propel a business to the next level – by gaining new customers, circulating cutting edge research, or simple self-promotion.

4 Visual Tactics For White Paper Design

At their worst, they are never read. Perhaps the best way to draw readers in is by employing visual storytelling tactics. The practice can boost a presentation’s power, an event’s influence, and of course, a white paper’s persuasiveness. Here are four expert visual tactics to achieve the best white paper design. Website Content: How to Optimize and Fix What You're Doing Wrong. La estructura perfecta de un post y tipos de posts. Las mejores herramientas y recomendaciones para tener un buen blog. You Won't Remember That Infographic (The Right Way)

Infographics are (still) popular.

You Won't Remember That Infographic (The Right Way)

Clients ask me about them all the time. I ask them to tell me about the last three infographics they remembered. The response is generally full of stammering as they grope for an answer. Rarely do I get specifics. Even when I do they say things like 'that infographic about craft beer'. Can you name the brands associated with infographics? Or, at least, you won't remember it the right way. Triangle Of Memory To understand why infographics are so problematic we need to look at how we remember content. The triangle of memory is a variant of the project management triangle that includes better, faster and cheaper attributes, of which you can only have two at any given time. In terms of memory, we don't have a massive tag based annotation system in our brains. Because you remember 'that post on Moz about Hummingbird' or 'Danny Sullivan's analysis of New York Times subscription costs'.

Storytelling

Web parts. Content Marketing. Infographics. Branded Content. Inbound Marketing.