Social Networks - MISC
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The Social Media Infographics Series is supported by Vocus‘ Social Media Strategy Tool, a free, six-step online tool that lets you build a custom social media framework tailored to your organization’s goals.
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Google plus retombe petit à petit dans la normalité. On a eu droit pendant quelques semaines à un matraquage médiatique autour de ce nouveau réseau social censé concurrencer Facebook et Twitter. Au final, malgré des fonctionnalités bien vues et une utilisation beaucoup plus agréable et intuitive que Facebook, Google plus peine à se démarquer et à s'imposer.
The ROI (return on investment) of social media is a hot topic – some people think measuring the ROI from Twitter and Facebook campaigns is extremely problematic, whilst others believe that even looking to quantify ROI from these platforms is largely missing the point of ‘social’ media.
If you’re a marketer looking to make more inroads into social media — and who isn’t?
L'agence We are Social a réalisé une infographie plutôt sympa sur le petit dernier des réseaux sociaux, je parle bien évidemment de Google + qui rencontre un succès tonitruant.
The launch of Google+ certainly put social search on the table, raising awareness within agencies and brands alike after an initial frenzy over the combined concept in 2010. And while separately they have their strengths, it's not an either/or situation, or even placing more emphasis on one over the other - both are an essential part of a marketer's toolkit. For instance, search is more effective for some online objectives such as lead generation (which seems to be the consensus among both B2C and B2B marketers).