SKORR Grow Socially. Klout Influence Report. A New Era for Klout Scores. More than three years ago the Klout Score was born in my bedroom in New York City as a way to make sense of the noise I was seeing in social media. I could share my opinion about anything, instantly, with the people who trust me and the data was available to measure my impact.
Fast forward to today and we now have over 3,500 companies using the Klout Score to reward influencers with Klout Perks, give better customer service, reward loyalty, recruit, and much more. The biggest change in the past three years is that (thankfully) we have people way smarter than me spending each and every day improving the algorithms that calculate the Klout Score. I am incredibly proud of the work the team has done and I am excited to announce the biggest improvement to the Klout Score in our history is launching next week. People Rank We’ve often thought of what we’re doing as a form of PeopleRank and this is a giant step in that direction. True Reach True Reach is the number of people you influence. The TRUTH About Your Klout Score: How Your Phony Number Is Calculated.
Despite having a lot of investor interest, Klout is taking a lot of flack from the tech community about its seemingly phony scores. No one can figure out how the scores are calculated. President Obama ranks lower than Robert Scoble. My score has stayed a steady 59 no matter how many stories I write. Klout has written two blog posts to make the calculations more transparent. In the first post, Klout explains that it has tweaked its scoring model since launch. "In our previous Scoring model, the main driver of your Klout was a primary network (the one you’re best on) and, to be honest, your influence on secondary networks was too small a part of your Score. Now, a user who has two networks that are fairly equal in terms of participation and influence will see a greater parity in the way we score those two.
" Klout says it actively measures five networks: Twitter, Facebook, LinkedIn, Foursquare and Google. Not every interaction by everyone in a network is measured equally. Klout's +K Button Lets You Find Topical Experts Across Social Media. Klout has introduced +K, a measure for social media influence on a topic that also lets people give other users authority on different subjects. The initiative, announced Wednesday, lets users give their peers a +K if that person has influenced them on a topic. Right now those topics are generated by Klout's algorithms, but the company hopes to let users submit their own topics in the future. Klout, au royaume du Kikoo Lol. Qui ? Cyrille Chaudoit, Dg de Scanblog. Quoi ? Une tribune sur Klout, nouvel instrument de mesure de l'influence personnelle, au fonctionnement presque aussi opaque que celui de Google. Comment ? Klout déchaîne les passions depuis quelques semaines, et remet sur la table le sempiternel débat autour de l’influence.
La bonne nouvelle est la suivante : il y a de la place pour tout le monde. Soyez donc rassuré, vos « Kikoo-LOL » vous déifieront davantage qu’une barbante démonstration de votre savoir. Avant d’y laisser des plumes, posez-vous simplement quelques questions, que vous trouverez sans doute « idiotes » si vous avez un Klout supérieur à 70, mais qui s’imposent au simple mortel que je suis.
--> Qu’avez-vous compris de la méthodologie de Klout ? On ne peut pas dire que celle de Klout soit un modèle de transparence. . - "true reach" : ou combien de vraies personnes (les comptes spams et robots sont exclus) sont véritablement actives dans votre communauté. Sur le papier, ça fonctionne.