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With the holidays approaching, we’re entering that time of year when desperate people grab things like ties, inappropriate books and goofy toys in a pathetic attempt to bring joy to their friends and loved ones. Can algorithms help? New York-based startup Hunch thinks they can, and Gifts.com, the shopping site that is part of the IAC empire apparently agrees.
We’re very pleased to announce the launch of Hunch’s new Partner Platform. Seven premier companies in a broad range of market segments will kick off the program: Interactive Corp’s Gifts.com , Bluefly , Buzzfeed , Heyzap , ShopStyle , Milo and FanBridge . Hunch’s Partner Platform allows companies to tap into Hunch’s growing Taste Graph to personalize user experiences around products, services or content based on a user’s tastes, interests and preferences. Partners are utilizing the Hunch Partner Platform to build personalized recommendations, personal search and to allow users to create unique taste profiles to connect with people of similar interests.
Hunch was never a social Q&A service, though many press outlets have confused it for one. The service, founded by Flickr co-founder Caterina Fake and super-hot angel investor Chris Dixon , has relaunched its home page and is now more clearly positioned than ever as a taste-graph driven recommendation engine . That might sound confusing, but the new home page is actually drop-dead simple. Log in with your Twitter or Facebook account, answer as few as 20 quick and addictive taste-evaluation questions, and Hunch will turn the front page of the site into a list of highly targeted personal recommendations of movies, books, magazines, computers, meals, vacation destinations and more. It's really impressive. Above: My new Hunch home page, click for full-size view.
J. Michael Arrington (born March 13, 1970 in Huntington Beach, California) is a serial entrepreneur and the founder of TechCrunch, a blog covering startups and technology news. Arrington attended Claremont McKenna College (BA Economics, 1992) and Stanford Law School (JD, 1995), and practiced as a corporate and securities lawyer at two law firms: O’Melveny & Myers and Wilson Sonsini Goodrich... → Learn More Recommendation engine Hunch confirms that they’ve raised a new round of financing – $12 million – led by Khosla Ventures .
Once a week , the staff at Hunch stops work a little early. They leave their computers and convene around sofas in the back of the office in New York’s Flatiron district. They crack some beers and crank up the music. And then they pull out the board games. Caterina Fake, Hunch’s chief product officer, instigated the weekly game night shortly after she arrived at the Internet startup in June 2008.