MTV Enables Instagram Voting for Sunday’s 2013 Movie Awards. Twitter drives TV ratings, and brands with social media content can benefit. Published on by Brafton Editorial Social TV – the act of social networking while watching television – has become standard practice for today’s active Twitter users. It’s no longer a trend – more than 80 percent of American television viewers now access second-screen content during a program. In fact, a new study from SocialGuide and Nielsen found that social media are not only engaged in conversation about what they’re watching, but also shopping, writing emails and reading news content. How to Social TV. A look at the new social TV and Movie rental and purchase service Vdio, from the makers of Rdio.
After being rumored for over a year, the movie and TV rental and purchase service Vdio soft-launched last night for premium Rdio subscribers in the US and UK. The service, which is the fruits of Skype and Rdio co-founder Janus Friis, launches with a host of social features like sharing, collecting, favoriting and collaborative listing. The service is launching in only two countries, but there will be an iPad app released later today and unlimited Rdio subscribers will get a $25 credit for the service.
The same goes for anyone who subscribes in the next 60 days. While initially rumored to be a subscription service of some sort, the Vdio product that lais available today is much more of a competitor to Amazon Video or iTunes than anything else. That means that any movies you purchase will only be available to watch on Vdio on the Web for now and the iPad app later today, placing limitations on it that are not present in other services. Still, it’s beautiful and the selection is solid. Amykhuusu.
March Madness Slam Dunks This Week's Social TV Rankings. Madness reigned on the social TV rankings this week. The NCAA men's basketball tournament accounted for 15 of the 20 top programs on cable and broadcast. More than half of the first week's games earned a million mentions on social media. But the real star of the week was Nickelodeon ; the Kids' Choice Awards secured almost 20% of all social interactions on cable last week, with more than 13 million mentions. The awards had a frequency of 11.2, meaning the average fan posted about the show 11 times in the course of the week.
The data is courtesy of Trendrr , which measures social media activity related to specific television shows (e.g. mentions, likes, check-ins) across Twitter, Facebook, GetGlue and Viggle. What did you watch and talk about this week? Image via Elsa/Getty Images. Participant Media betting big on social-centric TV channel ‘Pivot’ Participant Media, the company behind films such as “Good Night and Good Luck,” “Lincoln” and “The Help,” is launching a new cable TV channel, “Pivot.” The channel will launch in 40 million homes with pay-TV, but in a first will also be available to homes without cable too. users can purchase a subscription straight from the channel and watch it online or on their mobile devices.
The Pivot App will allow for both live and on-demand viewing. Led by former IFC chief Evan Shapiro, the new channel is a general entertainment network, but with a heart and a focus on current events and helping others. Considering its target audience is people 15-34, the channel is making social integration a pivotal (sorry) part of the equation. Beyond the basics, like social network integration into the app, viewers will also be able to participate in shows, like “HitRECord on TV! ,” from actor Joseph Gordon-Levitt. More information in the official announcement, below. Second-screen users will drive social TV activities - Gartner. STAMFORD: Second-screen devices combined with customised content, interactive apps and loyalty programmes will fuel the behaviour of social TV consumers over the next 24 months, according to Gartner.
Social TV describes consumer engagement, communication and interaction while watching television. Gartner said social TV activities can enhance the value of the TV experience for consumers and offer opportunities to add new users, drive engagement and open up new advertising opportunities through existing social networks. "Second-screen devices such as tablets, smartphones and ultrabooks are likely to be the principal force behind social TV experiences as companion apps are increasingly written for that experience," said Michael Gartenberg, research director at Gartner.
"A combination of content integration, social interaction and loyalty programmes are the key activities that will make up the social TV experience. " Turning users back toward live broadcasts. Myriad Social TV brings social networking to your cable box (hands-on video) Publications Devices Will Drive Social TV 03/21/2013. Second-screen devices combined with customized content, interactive apps and loyalty programs will fuel the growth of social TV activity over the next two years, according to a new Gartner study.
Along with the rise of smartphones and tablets as companion viewing devices, the research firm highlights the emergence of three trends that together form a “holistic” social TV experience: The use of social networks such as Facebook and Twitter to allow users to create and check status updates as they engage in real-time conversations related to TV programming. Apps that deliver bonus programming, tighter community engagement and larger social interaction through second-screen devices. Incentive programs that allow for more direct engagement with content to generate loyalty through rewards, check-ins and other gamification methods. The report suggests that broadcasters, advertisers and vendors would be wise to capitalize on the second-screen phenomenon to capture consumer attention.
USA Network’s PSYCH Slumber Party Smashes Social TV Records. PSYCH, one of USA Network’s most popular and longest-running shows, recently kicked off its seventh season in style with an all-night social media-powered marathon. To promote the premiere of season seven, USA Network hosted a Slumber Party marathon, and partnered with 360i to turn previously aired episodes into a real-time social event by rallying the show’s biggest fans. The program’s cult-like following of devoted viewers – self-labeled “PSYCH-Os” – have bolstered ratings throughout the show’s run and regularly express their passion for the show online. The first-ever, all-night socially-enabled PSYCH Slumber Party began at midnight Feb. 15 and lasted until 6 a.m. the next day.
First, fans were empowered to curate the marathon lineup by voting for their favorite episodes to air during the special evening. The pre-event poll not only set the episode line up, but it also inspired competition as fans took to vote over 280,000 times. Gartner: Second-Screen drives social TV activities. Second-screen devices combined with customised content, interactive apps and loyalty programmes will fuel the behaviour of social TV consumers over the next 24 months, according to Gartner.
Social TV describes consumer engagement, communication and interaction while watching television. Gartner believes that social TV activities can enhance the value of the TV experience for consumers and offer opportunities to add new users, drive engagement and open up new advertising opportunities through existing social networks. “Second-screen devices such as tablets, smartphones and ultrabooks are likely to be the principal force behind social TV experiences as companion apps are increasingly written for that experience,” said Michael Gartenberg, research director at Gartner.
“A combination of content integration, social interaction and loyalty programmes are the key activities that will make up the social TV experience.” These efforts have begun to bear fruit in terms of consumer adoption. March Madness Key Moments. Watch: Social TV App Viggle to Air Its First TV Commercial | Media. Nicwageck. Second Screen is not Social TV. Alan Wolk is global lead analyst at KIT digital, which helps traditional TV broadcasters make the transition to broadband TV broadcasters.
Follow him on Twitter @awolk. While the terms “social TV” and “second screen” are often used interchangeably, they are, in fact, two different experiences: Social TV is a subset of second screen — and a somewhat minor one at that. As technology and adoption advance, every show will need to come up with its own unique spin on what constitutes valuable second-screen content. For a baseball game, it may be a very graphics-intensive take on statistics; for a reality game show, it may be online voting.
Those decisions are up to the networks and the individual show runners, who’ll need to balance their goals (e.g., increase tune-in or cement loyalty) with what their budget allows. While these experiences all take place on the second screen, there’s nothing particularly social about them; viewers are interacting with the app but not with each other. ‘Wired’ Tries to connect the social TV dots. Zeebox. Would Facebook hashtags help steal the social TV show from Twitter? Facebook is planning to add hashtags “as a way to group conversations,” reports the Wall Street Journal.
“Facebook is testing whether to follow Twitter’s lead and allow users to click on a hashtag to pull up all posts about similar topics or events so it can quickly index conversations around trending topics and build those conversations up,” the paper reported, pointing out that Facebook’s Instagram already uses hashtags. Hashtags originated on Twitter and quickly became a staple of social TV. During the Super Bowl, Twitter said half the commercials aired with a hashtag.
Despite the fact Facebook wields an exponentially larger user base, only 7% of the commercials featured Facebook, according to the Altimeter Group. Twitter has been beefing up its sales ranks, partnering with Nielsen and scooping up Bluefin Labs in an effort to tap into the biggest advertising pool of all: television.
And it’s beginning to work. We’ll just have to wait and see. 2nd Screen Society. How to Social TV. Viggle, GetGlue lead way in new era of Social TV | Mainstreethost Search Marketing Blog. If youâre oblivious to apps like Viggle and GetGlue and how theyâve enhanced the TV-viewing experience, then 2013 may be the year you explore these options and more. Although âSocial TVâ has long been a buzzword for social media whizzes, these apps will transform the way we watch TV in the future. The majority of the top networks have embraced social media to improve the overall TV-viewing experience, and over the past year weâve seen plenty in the intersection of TV and social media.
Social-TV app Viggle nearly merged with competitor GetGlue for $70 million. Nielsen acquired SocialGuide, while Twitter acquired Bluefin Labs to help analyze the relationship between social and TV. Yahoo! Social networking is the biggest driver in multi-screen viewership in the United States. As startups in social TV continue to establish themselves, more brands, advertisers and networks will sign on to drive engagement and interaction. Viggle Viggle has its own TV guide. GetGlue.
Viggle, GetGlue lead way in new era of Social TV | Mainstreethost Search Marketing Blog. If youâre oblivious to apps like Viggle and GetGlue and how theyâve enhanced the TV-viewing experience, then 2013 may be the year you explore these options and more. Although âSocial TVâ has long been a buzzword for social media whizzes, these apps will transform the way we watch TV in the future. The majority of the top networks have embraced social media to improve the overall TV-viewing experience, and over the past year weâve seen plenty in the intersection of TV and social media.
Social-TV app Viggle nearly merged with competitor GetGlue for $70 million. Nielsen acquired SocialGuide, while Twitter acquired Bluefin Labs to help analyze the relationship between social and TV. Social networking is the biggest driver in multi-screen viewership in the United States. As startups in social TV continue to establish themselves, more brands, advertisers and networks will sign on to drive engagement and interaction. Viggle Viggle has its own TV guide.
GetGlue Source: The Next Web. The Walking Dead Revolutionizes Social Television. If zombies, gore and post-apocolyptic scenarios aren’t your thing, you probably do not fall in to the whopping 12.3 millions viewers who tuned in to AMC‘s The Walking Dead last week. But no matter what your preferred genre of television series, there is one thing we should all be able to agree upon: AMC is setting an industry example of how to do marketing right.
Introducing social television. 2013 will become a pivotal year in the digital entertainment industry, as television networks will be encouraged to integrate social interaction in to the viewing experience. An article by the New York Times says that The Walking Dead series “pulled in 7.7 million in the category most sought by advertisers, viewers between the ages of 18-49,” during the mid-season premiere that aired last week. If you aren’t impressed with this record high in cable history, keep in mind that this episode was aired against tough competition – the Grammy Awards on CBS. Engagement with fans Creative Hashtags Connect: Second screens: The social TV experience is all about apps - Apr. 9.
While you're watching a giant lizard on your TV, "second screen" apps add an extra social and content layer to the experience. NEW YORK (CNNMoney) -- While you're on the couch watching American Idol, chances are you're also updating your Facebook status on your smartphone or tablet, or hitting Google for the name of that ubiquitous character actor you can't quite identify. There's also Twitter. Posts on it set two all-time records during the Super Bowl, one at halftime and another just two hours later at the game's end. It's an advertiser's dream: not one, but two screens to capture consumers' attention. Companies are jumping on the trend with apps to enhance the television experience -- and, of course, to sell more ads. "The consumer has led the revolution, in that they're already having these social conversations," says Radha Subramanyam, a media analytics executive at Nielsen.
"Marketers and programmers are just catching up with regular behavior. " That's clearly not going to work. As the social TV industry comes of age, stay tuned for what Facebook has in store. Despite, and in fact perhaps even thanks to the unstoppable rise of social media, we still watch a ton of television (by which I mean content). Another fact: the way we look at TV has forever changed, in no small part because of social networking services like Twitter and Facebook, and social television apps like GetGlue, Yahoo-acquired IntoNow, Dijit-acquired Miso, Comcast’s Tunerfish and Zeebox, among others.
We watch television with one or more mobile devices in our hands or within reach, and we happily share with others online what we like and don’t like when we’re watching TV. It is decidedly no longer an ‘offline experience’ for a whole lot of people, and that group is getting bigger. Social TV is anything but new, but it’s definitely maturing alongside social media companies – and content providers – ever since the MIT Technology Review dubbed it a breakthrough technology back in 2010. Social TV – an industry in full swing An exciting intersection it is indeed – and a busy one, too. Twitter engagement now an accepted metric for TV. Media Forward. The four must-download apps for this year’s NCAA March Madness.
Examining Second Screen through the eyes of "TV Experts" NewhouseSU COM 400 Social Media U Need 2 Know #NewhouseSM4 Spring 2013 Team Teaching Presentation. The Social TV Puzzle [INFOGRAPHIC] | Anne-Marie Roussel. Bravo Extends Their PLAY LIVE TV Platform And Advertisers Sign Up. Schedule | sxsw.com. Twitter Reach Report Results for #howtosocialtv. Social Tv Charts. Nicktoneytweets. Public Media Puts Social TV Front and Center at SXSW. The State of TV's Twitter Backchannel.