36-gtt-Next-Gen%20Digital%20Gaming%20for%20Edu. Using Narratives for Design Briefings - Point of View - November 2012. Juriaan van Meel and Mikkel Thomassen It’s all too easy, for both designers and their clients, to get lost in an over-abundance of facts, while presenting a design brief.
We feel we have come up with a better way. Our way, we think, is more rewarding, for everyone involved in the process. Narratives in Product Design. Storytelling has been around since time immemorial.
More than simply entertainment, the tradition serves as a multipurpose tool to preserve, explain and educate, passing down ideas, histories and cultures from one generation to the next. Its power lies in its ability to connect the narrative with the larger audience, to the point where it becomes their own.[1] In this day and age, storytelling has been demoted to a far less-noble purpose: to sell. DDN_DIS_1.6%20final_insubmission.