Q&A with Mathew Cullen, co-founder of new studio Mirada. We reached out to commercial and music video director Mathew Cullen while researching “Transmedia Rising,” our March trend report that looks at an increasingly popular approach to content: creating borderless story worlds that provide fans with multiple entry points.
Cullen is one of four founders of Mirada, a new transmedia-focused studio based in L.A. that’s tackling both entertainment and advertising projects. The idea is to build “a different model that looks beyond what the market is doing right now to where it will be in ten years,” says co-founder Guillermo del Toro, the director of films such as Pan’s Labyrinth and Hellboy, on the Mirada site. Guillermo Del Toro In Mirada Studio Launch. Guillermo del Toro has teamed with director Mathew Cullen, cinematographer Guillermo Navarro and executive producer Javier Jimenez to launch Mirada, a 25,000 square foot studio in Marina Del Rey.
Del Toro, a prolific producer of projects beyond his own directing vehicles, said that he expects to use the venue as a home base and a way for him to embrace a transmedia future. Del Toro will run a lot of his projects through a facility that has the ability to handle everything from pre-visualization to animatics, story boarding and visual effects work. The studio opens for business today.