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Google and the social Web

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Google+: The Charge Of The Like Brigade. A recent post by a defecting Googler (at his new and previous home, Microsoft) suggests that a fundamental reordering of Google’s priorities has made it far less than the company it once was.

Google+: The Charge Of The Like Brigade

A sudden comprehension of the danger posed by Facebook’s ever-expanding platform caused the company to enter a sort of berserker state, focusing solely on reinventing social while neglecting or amputating anything that didn’t fit into its new mission. Or so the tale goes. There have been times recently when I’ve felt the need to deflect a few of the slings and arrows trained on Google. This time, however, they are well-deserved.

Google’s big bet was based on bad instincts, jealousy, and hubris — not the curiosity, experimentation, and agility that have characterized them theretofore. Facebook and Twitter tell Google 'Don't Be Evil' The Social Sharing War Is Fully On. Google and Facebook are at war.

The Social Sharing War Is Fully On

This is old news. They both want to be the center of the Internet — but there can be only one center. Le bouton +1 de google: Chronique d’un flop annoncé? Nombreux d’entre nous les blogueurs, nous nous sommes précipités pour mettre le +1 sur nos blogues pour que nos internautes chéris cliquent sur ce nouveau bouton magique Posons nous quelques questions de base, Pourquoi donc cliquer le +1 de google?

Le bouton +1 de google: Chronique d’un flop annoncé?

Même un petit geste anodin comme un clic doit être accompagné d’une récompense. Google a oublié de donner une récompense alors pourquoi cliquer? Où part le +1 une fois qu’on a cliqué? Google devenu suiveur Si on veut sortir un produit qui surpasse le business existant, il faut au moins que ce produit soit meilleur ou moins cher ou encore les deux à la fois. Google: Larry Page Ties ALL Employee Bonuses To Social Strategy's Success (Or Failure!)

New Google CEO Larry Page, who stepped into the job this week, believes that Google needs to go "social" to compete.

Google: Larry Page Ties ALL Employee Bonuses To Social Strategy's Success (Or Failure!)

To that end, he sent out a company-wide memo last Friday, alerting employees that 25% of their annual bonus will be tied to the success or failure of Google's social strategy in 2011. Click here to see a history of Google's failed attempts at social >> "This is a joint effort so it's important that we all get behind it," we're told Page writes in the confidential memo, subject-lined "2011 Bonus Multiplier. " Page tells employees that are not directly involved in Google's social efforts that they, too, will be held accountable. He writes that employees must test the products and give feedback. Page wants these employees to push Google's social products on their "family and friends. " "When we release products, try them and encourage your family and friends to do the same. " Google Sees Facebook Threat in String of Deals - Advertising Age - Digital. Will Facebook Be Tomorrow’s Google, and Google Tomorrow’s Micros.

Editor’s note: Can Facebook become the next Google?

Will Facebook Be Tomorrow’s Google, and Google Tomorrow’s Micros

In this guest post an ex-Googler, Bindu Reddy, persuasively argues the case from the perspective of Facebook’s potential as an online advertising platform. Reddy is the CEO of MyLikes, a word-of-mouth ad network funded by other former Googlers. At Google, she managed a team of product managers in charge of various Google apps including Google Docs, Google Sites, and Blogger. Today, Google is the place to go to if you are looking for information about pretty much anything. By displaying sponsored links that are relevant to what you are looking for, Google showed us that ads are most effective when they are useful. However, Google’s search advertising business is inherently constrained by the fact that it works only when users are already looking for something. Take for example, the sponsored ad from Sony at right. How Google Is Secretly Building Its Facebook Killer. Facebook knows who you are, who your friends are, and just about everything you and your friends "like" – to read, to buy, to look at – on the Internet.

How Google Is Secretly Building Its Facebook Killer

This scares the pants off Google. To Valley and tech types, Facebook's collection of data is known as the "social graph. " The reason it worries Google is that increasingly, Facebook is using that data to show users things to read, buy, and do on the Internet before those users get the chance to Google search for those things. How Social Search Will Transform the SEO Industry. Joe Devine is the Chief Executive Officer of The Search Engine Guys, LLC (TSEG), a full-service web marketing company based in Austin, Texas.

How Social Search Will Transform the SEO Industry

Facebook and Bing announced last week an agreement that would allow Microsoft’s search engine to return results based on the Facebook “Likes” of the searcher’s friends. Additionally, Google recently began including Twitter updates in its search returns. It’s a natural innovation that fits into the business models of both companies and takes the trend of individualized search results to its next logical level: results tailored to the searcher’s existing social footprint. SEO insiders have wondered whether this new search innovation would affect placement strategies. And the simple answer is: yes. Changing the Method, Not the Mission But to think that this development is rocking the SEO world is to misunderstand the realities of the industry.

Of course, as with any complex question about a dynamically evolving industry, there is a caveat.