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Some people, even at Google, still think that Google hates SEO. In some cases it really does. At the same time Google loves SEO as actions speak louder than words. Google provides not a few, not several but by now 10 free Google SEO tools everybody should use . I remember the times when we had none of them. Today we have an abundance of data Google allows us to mine.
Google Webmaster Tools provides you with detailed reports about your pages' visibility on Google. To get started, simply add and verify your site and you'll start to see information right away. Learn more » Get Google's view of your site and diagnose problems See how Google crawls and indexes your site and learn about specific problems we're having accessing it. Discover your link and query traffic View, classify, and download comprehensive data about internal and external links to your site with new link reporting tools. Find out which Google search queries drive traffic to your site, and see exactly how users arrive there.
Keywords are what people search for on Google. Your ad appears beside relevant search results. You create your ads You create ads and choose keywords, which are words or phrases related to your business.