Here's How To REALLY Use LinkedIn. Personal Branding in the Digital Age. Why CEOs Should Allow Facebook in the Workplace [INFOGRAPHIC] Measuring An Employee's Worth? Consider Influence. Today, your performance review is based on things like sales numbers or number of goals met. Tomorrow, though, it could be based on something that until now has remained ephemeral: organizational influence. Salesforce.com's Chatter system released a new feature this spring called Influencer. It purports to measure how influential you are within your company, by tabulating, for example, how your fellow workers respond to the items you post to your corporate social network. It's still a work in progress, senior director of Chatter product marketing Dave King tells Fast Company.
But already companies are using it to help them run more smoothly. King says he's heard from CIOs, for example, that, when they have a new system to roll out, they'll look up who the most influential people are in various departments and bring them in for a briefing ahead of time, in the hopes they'll be able to evangelize the system to their peers. [Image: Top: Flickr user Snugg LePup] Addvocate: A New Social Enterprise Startup. Marcus Nelson, co-founder of customer service startup UserVoice, left his role as head of social media at Salesforce.com back in April to start a company called Addvocate — and now he’s starting to talk about what he’s up to.
When I met with Nelson yesterday, he gave me a quick demo of the initial product (currently in private alpha testing) and talked about his broader vision. He says the idea came from his work at Salesforce, where convincing his coworkers to share content on Facebook, Twitter, and other social sites was always a bit of a struggle — a complaint he’s heard from other companies. The problem is that “share this blog post!” -type requests usually come at the wrong time, like when someone is just trying to read through all of their email or catch up on all of their updates on an internal social network like Chatter.
Sometimes, they’re even passed along via Excel spreadsheets (ouch). “Knowledge is your best marketing,” Nelson says. Co-Founder And CEO Marcus Nelson Departs Addvocate. Marcus Nelson, who co-founded and served as CEO of social media startup Addvocate, said that he’s no longer at the company. Nelson doesn’t offer any details about the reasons for his departure, but it sounds like this wasn’t entirely by choice. In a post on Medium, he wrote, “These are never easy situations, but there really was no choice. I join the legions of other founders who’ve reached the same decision.” Addvocate started almost exactly two years ago, when Nelson left his position as head of social at Salesforce.com.
The company built tools to help businesses encourage their employees to share on social media, raising a $2.39 million round led by Rogers Ventures last year. I’ve emailed Addvocate for comment, and to confirm that Chief Operating Officer Piers Cooper will be succeeding Nelson as CEO. According to his post, Nelson doesn’t have any concrete plans about what he’s doing next. Update: Cooper just sent me the following statement: A Social Publishing Model from Intel: “iQ” InShare120 Guest post by Bryan Rhoads, global content strategy, Intel Today’s web is an endless 24/7 cycle fed by content and social actions. In this cycle, brands are realizing that content is currency and social actions are the transactions in this marketplace for eyeballs and attention.
To remain relevant, not only do brands need to produce more interesting, useful and more timely content, they need to adapt to a new “social publishing model” to best feed the social graph and this hungry cycle. I’ve listed two ways below that our brand, Intel, is tackling this content and social publishing challenge. First, we built a new social publishing platform called “iQ” that we use to feed the graph and better integrate our owned and paid media strategies. The iQ by Intel platform leverages the social actions of our global employees to curate content that is grabbing Intel’s collective attention.
Secondly, social publishing is a challenge for brands and businesses. Follow @bryanrhoads on Twitter. Going Social. #GoingSocial - Pinterest Pinboard. #GoingSocial / Check out how Bluewolf's Chatter Activity has spiked since the launch of #GoingSocial. The Business of Going Social. In a world where social sharing has become ubiquitous — we share pictures, fleeting moods, political harangues and funny stories — we continue to hesitate to bring that sense of openness to the workplace. The idea of a social enterprise is one that attempts to capture the free flow of thought and information that we bring to our social interactions into our organizations. - The Business of Going Social White Paper Many organizations today have embraced ‘social’ as far as their marketing departments go.
But, a ‘social brand’ is a far cry from becoming a Social Enterprise. WHAT is a Social Enterprise? A Social Enterprise is one in which social plays a role across your organization and your customer lifecycle - think social marketing, social selling, and social customer service. Key defining points of a social enterprise include the promotion of: internal operations and collaboration transparency client engagement brand building establishing an internal culture Today’s buyer has changed. Gamifying Social Collaboration: Big Wins for #GoingSocial. Related Blog Post - Gamifying Social Collaboration: How we did it at Bluewolf In January, we sent out a company-wide survey to gauge the state of collaboration internally and externally.
We asked every Bluewolf employee: How active they were on every major social network How they felt about building their personal brand via the social web What was holding them back Our #GoingSocial strategy - to build collaboration and unlock the knowledge trapped inside our enterprise cyber walls - was based around that very feedback. In early March, we launched the sexiest part of the campaign = Gamification.
We implemented Bunchball’s Nitro for Salesforce (N4SF) with the goal of incentivizing internal and external collaboration (points, badges, and tangible rewards for social actions such as Chatter posts and comments, publishing a blog post, adding and creating social profiles, sharing Bluewolf content to external networks, adding content to Salesforce, etc). 1. 2. 3. . Going social: IT's gauntlet in the global era. By now most companies are contemplating some kind of initiative to leverage social media within the enterprise -- whether to connect employees to each other, to customers or both.
The challenge of rolling out such a program to connect a global company provides plenty to consider. In some ways, it’s like raising teenagers. You know you have to give them more freedom, but how much? How do you guide their actions to a productive, positive conclusion without stifling their initiative? Technology platforms are readily available -- the real trick is getting people engaged and moving in a way that produces desired results. Tip #1: Know thy team. You’ve most likely got people in your organization and customer base who hail from India to Indiana, and all points in between. How active they are on the major social networks How they feel about building their personal brand via the social web What’s holding them back from being more engaged (or engaged at all) in social media.
Building Your Personal Brand... In addition to leveraging social channels to stimulate discussion on leading products, prospects, or competitors in the marketplace (see my last post on How Does Social Media Affect Your Business?) , “going social” can also be used to create your own professional brand, which in turn can have a significant impact on your company’s brand. For example, as you build a reputation on different social networks, more people will follow you, and with every piece of information you share, the more end users your shared experience and knowledge will reach. Before you know it, your posts and blogs on social networks related to your field of study will draw interest to your company, which likely provides the products and services about which you speak so intelligently.
Each social media platform must be approached with a unique strategy, and yields its own kind of benefits. Twitter LinkedIn About.me Take the Social Training Course. Learn more about going social. Incentive Programs - Engagement - Bluewolf Rewards Employees for Going Social - Incentive Magazine. By Alex PalmerNovember 1, 2012 Social media has become an increasingly important way for employees to collaborate with one another. At the same time, individual social profiles now often serve as advertisements for a company to outsiders, showing off what its team members have to offer potential clients. With this in mind, global consulting firm Bluewolf launched a campaign to get its employees more engaged on their social networks. Through a combination of education, gamification, and tangible rewards, it got its workers collaborating with one another while showing those outside the company the kind of creative thinking that was happening inside the company walls.
This effort began last year, as the leadership at Bluewolf, a company which helps other organizations utilize cloud technology and tools to enhance company processes, wanted to see how their own employees could improve their own use of social media. •How active they were on every major social network •What was holding them back. Spatrizi: "How your personal brand c... How Gamification Fuels the Social Enterprise. By Steve Patrizi, Chief Revenue Officer at Bunchballsteve.firstname.lastname@example.org, @spatrizi As hundreds of thousands of businesses make big investments in social enterprise technologies, they know that the promise of social business is only realized if employees actually use and engage with the technology.
It’s a lot like buying a beautiful, fast and powerful sports car: even if it’s built with nothing but the highest quality components, loaded with the latest features and assembled with the utmost craftsmanship, it won’t move an inch if you don’t add fuel. It will just sit, in the driveway, looking pretty, and getting you nowhere fast. Gamification provides a powerful type of “engagement fuel” that ignites the social enterprise engine and keeps it running fast and smoothly, and last week we announced an exciting new partnership with Bluewolf to bring this fuel to businesses. Ask any CEO “What’s your most important and valuable asset?” That’s where gamification comes into play. A new way of using Salesforce Chatter Customer Groups. From the day Salesforce released Chatter (their secure private social network for businesses) there were calls to open up the network to customers. It was fantastic having your team collaborating on an opportunity or a project, but often with larger deals or partnerships there were external people who needed to be included.
In the Winter’12 release Salesforce introduced Chatter Customer Groups – a feature that enables you to invite third parties to specific Chatter groups in your org. Your customers (who could be prospects or partners!) Can only see the groups you have invited them to so there is no risk of secure data finding it’s way into their hands. Now the downside – in order to maintain this security, your customers will receive invites and logins to your Salesforce org. Their login might look like email@example.com. Before you set up a Chatter Customer Group ask your Customer/Prospect/Partner if they already use Salesforce.