Start Me Up. Www.cpsa.com/pdf/src/tools/Competitor Analysis Outline.pdf. Competitor analysis. Competitor analysis is an essential component of corporate strategy.[2] It is argued that most firms do not conduct this type of analysis systematically enough.
Instead, many enterprises operate on what is called “informal impressions, conjectures, and intuition gained through the tidbits of information about competitors every manager continually receives.” As a result, traditional environmental scanning places many firms at risk of dangerous competitive blindspots due to a lack of robust competitor analysis.[3] Competitor array[edit] One common and useful technique is constructing a competitor array. How to conduct a Web site competitive analysis. Hints and tips for doing it right (tom@tripledogdaremedia.com)Co-founder, Triple Dog Dare Media 01 Oct 2002 Conducting a competitive analysis is an important part of the job if you're a usability engineer or information architect.
A good competitive analysis not only produces usability metrics but also aids decision makers in their strategic goal-setting and planning.