From the Archive: Brain Traffic Lands the Quad. Happy (belated) Fourth of July!
On holidays, Brain Traffic celebrates by reposting a favorite blog from our archive. Since our minds are back on the Olympics, we thought this blog post from March 2011 was appropriate this week. And we’ve updated the design of our “quad” with new colors, adding yet another thrill to the make-your-own-medal craft project at the bottom of the post. At the last Winter Olympics, figure skater Evan Lysacek won the gold medal without a quad jump, much to the chagrin of the Russian favorite, Evgeni “The-KGB-stole-Steve-Perry’s-mullet-for-me” Plushenko. Afterwards, Evgeni glowered and ranted. I don’t know about you, but we at Brain Traffic got the message. The Content Strategy Quad As of today, the Brain Traffic team has been landing its own quad regularly for more than a year. What It All Means At the center is the core content strategy, the central idea for using content to achieve an organization's business goals.
Content-focused components. Brain Traffic Blog. Brain Traffic – Online Seminars. Content Talks. #15: Seth Earley September 15, 2011 at 10:00pm • 59 minutes Seth dives into the importance of clear, usable taxonomy.
(If you're a newbie to structured content, this one's a must-hear.) #14: Cameron Koczon August 30, 2011 at 2:30pm • 50 minutes Cameron (one of the geniuses behind Fictive Kin, TeuxDeux, and Brooklyn Beta) talks about entrepreneurship, creating the ideal workspace, and why his latest app GimmeBar will radically change the way we curate content online. . #13: Joe Gollner August 23, 2011 at 10:00am • 54 minutes Having worked with content technologies for over twenty years, Joe knows a thing or two about the challenges enterprises face when it comes to content creation and management. . #12: Ginny Redish August 16, 2011 at 11:00am • 54 minutes The esteemed author of Letting Go of the Words talks about content as conversation, her early role in defining website usability, and how she sees the future of content strategy evolving.
. #11: James Mathewson August 9, 2011 at 10:00am • 50 minutes. Kristina Halvorson on content strategy. The Discipline of Content Strategy. We, the people who make websites, have been talking for fifteen years about user experience, information architecture, content management systems, coding, metadata, visual design, user research, and all the other disciplines that facilitate our users’ abilities to find and consume content.
Article Continues Below Weirdly, though, we haven’t been talking about the meat of the matter. We haven’t been talking about the content itself. Yeah, yeah. We know how to write for online readers. But who among us is asking the scary, important questions about content, such as “What’s the point?” As a community, we’re rather quiet on the matter of content.
Do you think it’s a coincidence, then, that web content is, for the most part, crap? Dealing with content is messy. And yet, the web is content. And that’s where content strategy comes in. What is Content Strategy? Content strategy plans for the creation, publication, and governance of useful, usable content. At its best, a content strategy defines: BUT. Content Strategy for the Web (9780321620064): Kristina Halvorson. Brain Traffic – Content Strategy.