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Les 5 publicités les plus sexistes de ces 5 dernières années. Violence Against Women Disguised as 'Fashion' The “Sexy Black Eye” and Its Ugly Relatives (Trigger Warning) Sociologist Michael Kimmel and a reader named L.A. sent along a link to a fashion spread on a Bulgarian magazine’s website.

The “Sexy Black Eye” and Its Ugly Relatives (Trigger Warning)

It’s another example of the glamorization and sexualization of violence against women. Titled, “Victim of Beauty,” the featured photographs have absolutely nothing to offer, short of showing beautiful women who appear to have been beaten, cut, strangled, and burned. As I’ve written elsewhere: As much as I’m bored of seeing women appear to be beaten, sick, or dead in fashion spreads, it also really feels like we must hate them. Manipulated Women And High Fashion. By Lisa Wade, PhD, Apr 22, 2012, at 11:28 am I was inspired by the blog I Hurt I Am In Fashion to revive this 2008 post. This New York Times fashion slide show offers image after image demonstrating our society’s bizarre infatuation with posing women looking awkward, even deformed, frightened, compromised, uncomfortable, even in pain.

I am unsure what to make, particularly, of the interest in images in which women are in dirty and uncomfortable, even painful, places and positions (see the “Maiden Voyage” spread with women in the shipyard in the NYT slide show linked to above). Do we hate women that much? Fashion Meets the Gulf Oil Spill. The Fear and Suffering of Women as a Sexual Turn-On. According to Jezebel, Pirelli is a tire company that produces a prestigious calendar that cannot be bought, but is handed out to clients and celebrities. This year it is almost as if those behind the calendar think that people get turned on by seeing women in dangerous, dirty, uncomfortable, and disgusting sitations. Oh, and then there’s the gang rape simulation. In addition to that, it features an image with a woman getting her hand amputated with a chainsaw; the appropriation of the “primitive” and the exploitation of a (presmably not fake, but could be fake) indigenous population; the posing of models with dead animals; simulated animal attacks; the by-now-yawn-inducing creepy-crawly-on-your-face pose; naked women covered in filth; and more that I cannot even begin to describe.

Images after the jump. They are not safe for work. Dead-Looking Women, High Fashion, Blah Blah Blah (Trigger Warning) Ok, I get it. I really get it that “fashion” has to be “edgy” and so they sometimes “cross the line” in order to be “cutting edge.” See all those quotation marks? I get it. I so obviously get it! So when Vogue Italia decided to do a BP oil spill-themed fashion shoot, I was like “Yeah, of course! I also think that a great way to address the destruction of ecologies and death of thousands of animals by oil is to dramatize it with women substituting for the animals.

The rest are after the jump, they’re very violent and could be triggering. Thanks to Clare Y., Kraig H., and Dmitriy T.M. for sending these images in. Dead-Looking Women in Fashion Imagery (Possibly NSFW) We posted multiple times about images in which women appear brutalized, threatened, or dead: the Lady Gaga video, a Rene Russo photo shoot, the Pirelli calendar, a NYT fashion slideshow, and the “America’s Next Top Model” murdered women photos, for instance. Jamy B. sent in a set of ads Lanvin is rolling out this fall.

They draw on a previous Lanvin campaign for a perfume called My Sin: Here are the new versions: On Not Giving “Fashion” a Pass (Trigger Warning) This seems like a good time to reiterate a simple truth: It can be art/fashion/satire/cutting edge etc. and… and and and it can be offensive, trivializing, and triggering. Eight readers sent in links to an ad for a hair salon called Fluid. The salon, which has a history of using “shocking” ads (like this one after the Gulf oil spill), is attracting criticism for an ad featuring a woman being offered jewelry by a man; she appears to have a black eye. Six more sent in a link to a Glee star, Heather Morris, in a photoshoot by Tyler Shields, also with a black eye. Images after the jump (trigger warning): Responding to the criticism, Fluid said it was being “cutting-edge,” “satirical,” “high fashion,” and “editorial,” and “artistic.”

More Sexualized Violence in Fashion (NSFW; Trigger Warning) Crossposted at Jezebel. Anyone who pays much attention to the fashion world will have noticed fashion photographers have an ongoing obsession with images of women looking dead. These images are often sexualized, with the models in various states of undress, in lingerie, or lying in provocative poses. The effect is to present violence as sexy. Power, Sex, and Shoelaces. By Lisa Wade, PhD, Sep 24, 2009, at 10:20 am Max shoes advertises its sturdy laces with sexualized and racialized violence in this Swiss ad: NEW! Penny R. sent in these ads for Bisazza tiles. They were banned in England, but she saw them in a waiting room in the U.S. in a magazine called Wallpaper:

The most beautiful suicide. On May 1, 1947, Evelyn McHale leapt to her death from the observation deck of the Empire State Building.

The most beautiful suicide

Photographer Robert Wiles took a photo of McHale a few minutes after her death. The photo ran a couple of weeks later in Life magazine accompanied by the following caption: On May Day, just after leaving her fiancé, 23-year-old Evelyn McHale wrote a note. Violence Against Women: Still Fashionable. By Lisa Wade, PhD, Jul 26, 2009, at 10:10 am These displays, featuring mannequins posed as if they are being attacked by an invisible assailant, could be seen in the windows at Barneys New York this week: They were disassembled when shoppers complained. Daily News, via. Gendered Marketing Really Gets on My Tits. Update: A version of this post also appeared here in the Independent As we all know, life as a women is spent mostly worrying about being bloated, and shoving endless tubs of yoghurt into our faces in an effort to remove said bloat.

Gendered Marketing Really Gets on My Tits

Women bloody love yoghurt. Other things women bloody love: salad, ryvita, muesli. The only things that make our banal existence worthwhile are grabbing a glass of chardonnay with The Girls, and that secret bar of Galaxy chocolate we’ve got stashed away in our secret hiding place. You know, the one we like to take out & felate from time to time. [French] Mais vous voyez du sexisme partout! « Les Martiennes-Mozilla Firefox. [French] Genre et publicité. La bière, une histoire d'hommes… sparkamovement-blog-blog: Creating a relationship between alcohol, sex, and the commodification of the female body is very dangerous.

[French] Genre et publicité

These ads take sexualization to a new level when they literally turn a woman’s body into a bottle of beer for a man’s consumption. [French] Malaise dans la pub (1): comment vendre une voiture. Malaise dans la pub (2): eh, les mecs, on vous prend pour des cons. Malaise dans la pub (3): Hétéro, I presume? Malaise dans la pub (4): ce qu’est une “vraie femme” Retro Sexism and Uber Ironic Advertising. Toy Ads and Learning Gender - YouTube-Mozilla Firefox. LEGO.com Friends - The Beauty of Building - Games. Crêpe Georgette-Mozilla Firefox. LEGO & Gender Part 1 - YouTube-Mozilla Firefox. The LEGO Boys Club - Lego & Gender Part 2 - YouTube-Mozilla Firefox. Miss Representation Extended Trailer - YouTube-Mozilla Firefox. Killing Us Softly 3- Advertising's Image of Women - YouTube-Mozilla Firefox. WOMEN'S BODIES - www.ilcorpodelledonne.com - Subtitled english version of "Il Corpo delle Donne" - YouTube-Mozilla Firefox.

[French] [Les chiennes de garde]-Mozilla Firefox. [French] Les 400 culs: L'érotisme c'est du sexisme ?-Mozilla Firefox. Sous prétexte que ces publicités sont sexistes, beaucoup de féministes hurlent au loup dès qu'une mannequin lingerie montre un bout de téton ou que, pour vendre du chocolat, une femme à l'air chaviré entr'ouvre une bouche luisante de salive… Si on s'en tient à la définition stricte, le sexisme consiste à attribuer aux humains un caractère, un rôle, des prédispositions intellectuelles ou psychologiques spécifiques selon qu'ils sont de sexe mâle ou femelle.

[French] Les 400 culs: L'érotisme c'est du sexisme ?-Mozilla Firefox

En clair : les femmes ne seraient bonnes qu'aux tâches ménagères, aux travaux des champs et à l'éducation des enfants, par opposition aux hommes qui auraient plus de capacités dans le domaine des arts, de la technique, de la politique, de la chasse et de la guerre… Dans un livre récemment publié aux éditions l'Echappée, Chris Ventiane, Sophie Pietrucci et Aude Vincent définissent également le sexisme comme «un discours discriminant ou hostile envers une personne en raison de son sexe.

Voici maintenant dix publicités. Wonderbra Krys. Sexualizing And Gendering Food » Sociological Images-Mozilla Firefox. In her now-classic books The Sexual Politics of Meat and The Pornography of Meat, Carol Adams analyzes similarities in the presentation of meat products (or the animals they come from) and women’s bodies.

Sexualizing And Gendering Food » Sociological Images-Mozilla Firefox

She particularly draws attention to sexualized fragmentation–the presentation of body parts of animals in ways similar to sexualized poses of women–and what she terms “anthropornography,” or connecting the eating of animals to the sex industry. For an example of anthropornography, Adams presents this “turkey hooker” cooking utensil: Adams also discusses the conflation of meat/animals and women–while women are often treated as “pieces of meat,” meat products are often posed in sexualized ways or in clothing associated with women.

The next eleven images come from Adams’s website: Editor’s note: There are SO MANY examples in this post, we’ve decided to put them after the jump. [French] Sexiste et aguicheuse, la nouvelle pub pour le Jura ? - societe - Elle-Mozilla Firefox. « Mes rivières sont généreuses, mes courbes engageantes, mon vignoble gourmand !

[French] Sexiste et aguicheuse, la nouvelle pub pour le Jura ? - societe - Elle-Mozilla Firefox

Viens randonner sur moi (…) » : cette phrase, prononcée par une voix féminine un brin aguicheuse, sur les ondes radiophoniques, peut laisser perplexe et faire penser à une pub pour le téléphone rose. Mais il n’en est rien, puisque ce spot est en fait destiné à la promotion d’un département français : « Rejoins-moi sur Jura-tourism.com. Je t’attends », conclut la voix caressante. Eh oui, cette publicité, diffusée sur France Info depuis le début du mois, a bien été lancée par le Comité départemental du tourisme du Jura. Depuis, les réactions pleuvent sur les réseaux sociaux et plusieurs organisations féministes sont montées au créneau pour dénoncer le procédé. Le retrait de la pub demandé « Mais quel rapport avec le Jura? « Une nouvelle fois, c'est le signe qu'on utilise le corps des femmes pour vendre n'importe quoi », a dénoncé de son côté la féministe Caroline de Haas.

[French] Pub pour le Jura : le comité se défend de tout sexisme - societe - Elle-Mozilla Firefox. Sexiste et aguicheuse, la pub pour vanter les mérites du Jura ?

[French] Pub pour le Jura : le comité se défend de tout sexisme - societe - Elle-Mozilla Firefox

Alors que des féministes se sont insurgées suite à la diffusion d’un spot radio pour le moins ambigu, Norbert Maire, président du Comité départemental du tourisme du Jura, a voulu mettre les choses au point. « C’est pour interpeller l’auditeur. [French] Les pin-up de Ryanair ne feront plus vendre - Le Nouvel Observateur-Mozilla Firefox. Des filles en sous-vêtements, regard aguicheur et posture explicite comme argument de vente.

[French] Les pin-up de Ryanair ne feront plus vendre - Le Nouvel Observateur-Mozilla Firefox

La technique marketing est criante d'originalité. Is Libra Tampon Commercial Transphobic? - YouTube-Mozilla Firefox. [French] Les femmes-objets de M&C Saatchi UK.

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