Influencing User Behaviour with Gamification. » Gamification for Employee Engagement Articles by Eva Rykrsmith. By Eva Rykrsmith on April 30, 2012 One Comment Gamification is the use of game elements in everyday activities.
The idea is that it brings in an aspect of fun, therefore making the activity more engaging. The main use of gamification has been for consumer marketing purposes on the Internet and on mobile devices. Enterprise Gamification. Very useful: gamification effects on business. Game On: Gamification Strategies Motivate Customer and Employee Behaviors. If you want better results from employees and customers, let them play.
At least, that's what industry experts are saying about gamification, or "gamifying" business processes. Using game mechanics to influence behaviors has emerged as a viable means for companies to achieve desired results. For companies that want more attention, participation, and, of course, business, it's an innovative way to engage customers.
Combining work and play might sound counterintuitive, but companies that do so are already noticing real results. Social Gaming Hub for Social Game News,Social Game Reviews. Gamification in market research.