Games for Health: 2012 Keynote: A Crash Course in Getting SuperBetter. The Fun And Games Of The FBI. A member of the FBI is in the room but we’re not sure who or where he is.
He probably already knows everything about us. Our phone lines are probably already tapped. We’ve probably been x-rayed in our sleep. We bet he loves black coffee and cherry pie, too. We keep our eyes peeled for men in suits, but the only men in suits we’ve encountered all day have been catering staff offering us more bread rolls. Randy Pargman gets up on stage and introduces himself. It almost seems peculiar that an institution as intimidating and high-profile as the US Federal Bureau of Investigation would involve video games at any level of their establishment — after all, aren’t games generally considered entertainment? “When you see in movies like ‘Charlie’s Angels’ where they make an entry into a room with guns up like this and everyone gets all excited… that’s all rubbish,” says Pargman, who is responsible for developing the games that the FBI uses to train its new agents.
Help me, video games! AppQuest 2011 Video Pitch: Engage by IActionable - Gamification for Salesforce.com. Why Game Designers Are Better Motivators Than Your Boss. Bored at work? Why don’t you play a game? Half your co-workers do, according to a recent study by Saatchi and Saatchi. But why is that? Why are we more motivated to farm make-believe apples on Facebook rather than finishing the report due tomorrow or making one more sales call? What do these game designers know about us that our own bosses don’t? Or even better, what if we could apply these designers’ secrets towards our own motivation? The Game Designer’s Influence Map Game designers influence a kingdom of followers. If you added up all the time gamers have spent playing World of Warcraft alone, it would exceed 5.93 million years. Arguably the most successful phone app, Angry Birds, makes a million dollars a month just from Android’s ad supported version.
There is no doubt, game developers have our attention and it’s growing faster than any other entertainment source. So what magic source have they tapped into in order to become the world’s heavy weight motivation champion? 1. 2. 3. 1. 2. Says By 2015, More Than 50 Percent of Organizations That Manage Innovation Processes Will Gamify Those Processes. Egham, UK, April 12, 2011 View All Press Releases Analysts Explore the Role of Enterprise Architects in Gamification at Gartner Enterprise Architecture Summit 2011, May 9-10, London, and June 22-23 in San Diego By 2015, more than 50 percent of organizations that manage innovation processes will gamify those processes, according to Gartner, Inc.
By 2014, a gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay or Amazon, and more than 70 percent of Global 2000 organizations will have at least one gamified application. "Gamification describes the broad trend of employing game mechanics to non-game environments such as innovation, marketing, training, employee performance, health and social change," said Brian Burke, an analyst at Gartner. For example, the U.K.' The goals of gamification are to achieve higher levels of engagement, change behaviors and stimulate innovation. 1. 2. 3. 4.
You can follow Brian Burke’s blog at Contacts. Gamifying management.