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Earlier this year, Mashable rolled out gamification elements for their tailored news experience, Mashable Follow .
Outside of the recent flurry associated with Google+, the one term that has been top of mind throughout the digital space recently is gamification. Gamification is a term used to describe organizations using game mechanics to drive engagement in traditionally non-gaming products. There are examples of gamification everywhere in our daily lives and many brands are integrating game mechanics in unique and compelling ways all with the purpose of driving user engagement. Below are 15 examples of Gamification and how brands are capitalizing on the trend. Xbox Live | Achievements, Leaderboards | Microsoft struck a chord with traditional gamers when they first rolled out achievement points.
If you haven’t heard about Mozillas Open Badge Initiative, a great explanation and round up lives on Rowins blog . As Rowin points out that badges ‘draw upon widespread use of badges and achievements in gaming‘ and as somebody who has many badges and achievements in various game systems I can’t help but wonder if some of the problems that have cropped up in games might cross over into the Open Badge Initiative.
All of my foursquare Badge information has moved to my new site: foursquareguru.com . Please update your links. Thank you for being a loyal reader.
Foursquare's badges have become so iconic that one company created physical versions to sell to fans. (Credit: Nerd Merit Badges ) Earning badges and climbing a ladder of "levels" used to be the respective domains of Boy Scouts and devoted video gamers. No more: It's officially the hottest craze in social-media marketing to make your customers think they're playing a game.