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Capitalism in India: Ratan Tata’s legacy. A new boss at Tata: From pupil to master. How Cyrus Mistry was selected to be Ratan Tata's successor. Ratan Tata picks Cyrus Mistry to succeed him. Vested interest. Vested interest is a communication theory that seeks to explain how influences affect behavior.

Vested interest

As defined by William Crano, vested interest refers to the amount that an attitude object is deemed hedonically relevant by the attitude holder (Crano, 1995). In Crano's idea of vested interest, if the attitude object is subjectively important and the perceived personal consequences are significant, there will be a greater chance the individual's attitude will be expressed behaviorally. Image FVuO.

TATA Corporate Social Responsibility - A Century of Trust.