Breaking KNAW's Omertà. Fragment's from a secret KNAW-report "Contrary to the Rector Magnificus of Utrecht University , who initiated a few small-circle table for breakfast meetings in order to very slowly if not droplywise implement the above mentioned secret recommendations to modify the research procurement protocols of public universities with multinational corporations as laid down in the Public Private Partnership Policy and Guidelines , we as KNAW-LOWI needed to react with a simular but much broader initiative adressing not just the Dutch, but also on the European , if not The World , Research Communities.
To do so effectively we had to find a international PR partner with a excellent track record within the world of academia. Not being PR-expert's ourselves we ordered The Boston Consultancy Group to kick off and escort a public procurement process in order to investigate which international partners would be interested. The final outcome of this BCG tender was, not to our dismay, the Red Bull Company. Helping You Into University & College In The UK. UCAS Media: Effective Marketing To Students With Targeted Student Advertising. UCAS Media - Media Agency campaigns. ThatBeardedChap : WTF my friend got a free red... Raveena94 : LOL so ucas sent me red bull.. Twitter.com-Raveena94-status-242581538179543040-photo-1. Thestudentroom : UCAS are sending Red Bull to... Thestudentroom : UCAS are sending Red Bull to. MariusPole : Has anybody else been sent...
LizRoseBevan : Anyone else get sent a red... BoniBantz : Red bull from ucas as a... SponsoredByLucy : Being sent a can of red bull... MonicaRomanMaci : Treck to the post office to... Instagram. Andy_w94 : Oh thank God for my UCAS Red... Abmaxwell_ : Have to hand it to Ucas, they... SeanFitzpaddy : Why is everyone getting red... Bethedabbs : Today in the mail, I received... Ucas sells access to student data for phone and drinks firms' marketing. Access to the data of more than a million teenagers and students and thousands of their parents is being sold to advertisers such as mobile phone and energy drinks companies by Ucas, the university applications body.
The Universities and Colleges Admissions Service received more than £12m last year in return for sending targeted advertising to subscribers as young as 16. The service, which controls admissions to UK universities and attracts 700,000 new applicants each year, sells the access via its commercial arm, Ucas Media. Vodafone, O2, Microsoft and the private university accommodation provider Pure Student Living are among those who have marketed through Ucas, which offers access to over a million student email addresses and a market worth a claimed £15bn a year. The Red Bull energy drink firm promoted three new drink flavours by sending sample cans to 17,500 selected students deemed to be trend-setting "early adopters" in order to create a "social media buzz". UCAS makes millions from selling details of students and parents. Applicants can choose not to receive direct marketing from “carefully selected third parties”, but only if they agree to miss out on course information and potential career opportunities.
Red Bull promoted three new energy drinks by sending cans to 17,500 selected students in order to create a "social media buzz". Ucas Progress, set up two years ago to serve pupils from aged 13 looking for post-16 courses, is also collecting data. Children who sign up for Ucas Progress via their schools are encouraged by the company to agree to receive marketing by email. Emma Carr, deputy director of the privacy lobby group Big Brother Watch, told the newspaper: "Ucas is perfectly within the law to sell on this information, but the way they are doing so, as is the situation with most data gathering organisations, is underhand. It goes far beyond what students would expect them to do with their data.” Emilyforan_ : Where's my free can of Red Bull, UCAS? Nesient : Now nothing like being a student. Bnathyuw : PT: ‘“Ucas Media does not... Whimsicalrogue : UK centralized PSE admissions... Sirajdatoo : Ucas sells student data... Mattdennies : UCAS sell personal information...
Ohheylizzay : Trekked all the way to the... ScienceGuide: Studentendata blijken goudmijn. 13 maart 2014 - De Britse 'DUO' heet Ucas en deze verdient veel geld aan gegevens die scholieren, ouders en studenten invullen om in het hoger onderwijs ingeschreven te worden.
Kiezen van studies levert big data en inzicht op. Red Bull, Vodafone en Microsoft krijgen daar hun vingers nu achter. De opgevoerde drankjes fabrikant kocht bij de studiekeuze- en inschrijvingsbegeleider de gegevens van 17.500 studenten, waarvan zij analyseerden dat zij tot de trendsetters in de jeugdcultuur zouden horen. Die konden gratis blikjes krijgen met de nieuwe smaakjes. En zo zou men dankzij "early adopters" een hele "social media buzz" rond het product kunnen oplieren, vertelt the Guardian.
Ucas blijkt hiervoor een commerciële tak te hebben ontwikkeld en deze verdient goed. Uw entree naar studenten Het bedrijfsleven wordt gelokt met krachtige argumenten, die de waarde van deze big data over een bijzondere groep burgers duidelijk maken. Gefilterde informatie. Helswoodward : So just got sent a red bull... SebLimSeet : Look what my brother got through... WilkyBoiYaBass : Apparently folk have been getting... Watchinharrison : Just had a delivery of hundreds... FreezePage. Lauraferrierx : Did Ucas send anyone else a... Instagram. RudiRichardson : Ucas randomly sending me a... UCAS Media - Corporate campaigns. UCAS - wikipedia. The Universities and Colleges Admissions Service (UCAS) is the British admission service for students applying to university, including post-16 education as of 2012.
UCAS is primarily funded by students who pay a fee when they apply and a capitation fee from universities for each student they accept.[1] Location[edit] UCAS is based[2] near Marle Hill in Cheltenham at the junction of the B4075 (New Barn Lane) and the A435 (Evesham Road), near Cheltenham Racecourse and a park and ride. It is situated just inside the parish of Prestbury, Gloucestershire.[3] History[edit] UCCA and PCAS[edit] UCAS was formed in 1993 by the merger of UCCA (Universities Central Council on Admissions), PCAS (Polytechnics Central Admissions System) and SCUE (Standing Conference on University Entrance). UCAS data[edit] UCAS has a rich resource of data and statistics, ranging from the number of applicants to the most popular courses. Exclusive applications via online process[edit] Applications process[edit] DUO ( dutch UCAS )