La Trobe University, Australia. La Trobe Swiss partnership, News. 30 Jan 2014 La Trobe University has signed a Memorandum of Understanding with Swisse as an important step towards establishment of a Complementary Medicine Evidence Centre (CMEC).
‘La Trobe is pleased that Swisse has agreed to come on board with the first financial commitment. We are in discussions with others in industry and government to secure the funds required to establish the centre,’ said Professor Nugent, Deputy Vice Chancellor (Research). There have been 16,000 published trials on complementary medicines over 30 years and the centre will drive a new consistency across well designed and controlled research. The centre will undertake further independent research on the safety, efficacy and cost effectiveness of complementary medicines and nutriceuticals being sold in Australia.
We also know that industry needs clear scientific evidence to meet increasing regulations and guide product developments particularly for an export market. Image LFrd. Swisse .com - Vitamins. Harvey_Resignation_4Feb2014. Ken Harvey (KRV1944) sur Twitter. THE: Row over university link with complementary medicine firm. Australian academic resigns as La Trobe signs deal with Swisse, a ‘global wellness company’, to fund centre A prominent campaigner for ethical medical advertising has made waves in Australia by resigning from La Trobe University in protest against its multimillion-dollar tie-up with a maker of complementary medicines.
Swisse – described by La Trobe as “Victoria’s leading global wellness company” – has signed an agreement to donate A$15 million (£8.3 million) over six years to the Melbourne-based university’s proposed Complementary Medicine Evidence Centre, to fund studies into the efficacy of its own products. According to La Trobe, the centre will “undertake…independent research on the safety, efficacy and cost effectiveness of complementary medicines and nutriceuticals being sold in Australia”. Ken Harvey quits over Swisse-La Trobe deal rejected by other unis. UPDATE: The proposed deal between Swisse Wellness and La Trobe University that led ‘serial campaigner’ Dr Ken Harvey to resign his position as Adjunct Associate Professor in the University’s School of Public Health has apparently run the gamut of several universities over a lengthy period of time before finally being taken up by La Trobe.
Bond University on the Queensland Gold Cost was approached about a possible venture in September 2012 before the university rejected it. At least two other universities were also approached and the offer rejected. Harvey’s decision has been supported by academics around Australia, as well as by the Friends of Science in Medicine and the Consumers Health Forum of Australia organisations.
Mark Metherell, a spokesman for the Consumers Health Forum, said that La Trobe, in describing Swisse as “Victoria’s leading global wellness company”, “appears to have fallen for the company’s celebrity-backed marketing pitch. Ken Harvey quits over $15m Swisse-Uni deal. Swisse ads did mislead as complaint is upheld again.
A new assessment of Swisse vitamins advertisements has again found the company misled consumers about what its products can do with insufficient evidence to prove it.
A leaked judgment about complaints to the Therapeutic Goods Administration's Complaints Resolution Panel says the company could not justify its famous tag line ''You'll feel better on Swisse'' for some of its products, particularly those advertised with unsubstantiated therapeutic claims. The determination has infuriated Swisse Wellness chief executive Radek Sali, who has called for the Australian Competition and Consumer Commission to take over the management of complaints about advertising of therapeutic goods. In 2011, an anonymous complainant alleged some of the company's high-profile TV advertisements featuring Australian celebrities including Ricky Ponting and Tom Harley had breached the advertising code for therapeutic goods.
Advertisement 'He said the whole exercise had been a waste of time and taxpayers' money. Ethical problems arising in evidence based complementary and alternative medicine. + Author Affiliations Correspondence to: Professor E Ernst Complementary Medicine, Peninsula Medical School, Universities of Exeter and Plymouth, 25 Victoria Park Road, Exeter EX2 4NT, UK; Edzard.Ernst@pms.ac.uk Received 13 November 2003 Accepted 27 November 2003 Revised 13 November 2003 Abstract Complementary and alternative medicine has become an important section of healthcare.
Its high level of acceptance among the general population represents a challenge to healthcare professionals of all disciplines and raises a host of ethical issues. Therapeutic Goods Administration (TGA) Nicole Kidman Joins The Checkout + Dodgy Swisse Labelling. Help to support the Health and Happiness of Aussie Kids - Swisse.com. Swisse is excited to announce one of the biggest charity events in Australia for 2014 - to help officially launch the Celebrate Life Foundation.
Swisse Global Ambassador Nicole Kidman will be the special guest at the black tie masquerade ball with everyone treated to stunning food, French champagne, and world class entertainment. Most importantly, funds from the night will go towards the new Monash Children’s hospital. In addition, a donation will be made to the Sydney Children’s Hospital in Randwick of which Nicole Kidman is the Ambassador.
The inaugural Celebrate Life Ball will be held at Grand Hyatt Melbourne on Friday June 13th 2014. To find out how you can be involved, simply CLICK HERE to be taken through to the Celebrate Life Ball web page, and lend your support to the Celebrate Life Foundation, as it supports the Health and Happiness of Aussie kids. Click here to read our media release.