How AppsFire Is Conquering The Mobile Apps Marketplace – with Ouriel Ohayon | Case Studies & Business Tips. How do you get 1.5 million users after your company nearly hit the wall? That’s what I asked Ouriel Ohayon, co-founder of AppsFire, a discovery service for mobile apps. You’ll hear how he did that, as well as how he launched TechCrunch France and ISAI, the French entrepreneurs’ investment firm. Ouriel Ohayon is the co-founder of AppsFire, which is building a discovery platform for mobile applications. He is also the co-founder of ISAI, the French internet entrepreneurs’ fund. His previous experience includes founding TechCrunch France. Before we get started, have you tried FreshBooks yet? Millions of entrepreneurs use and love FreshBooks but have you tried it yourself? Also, I got an email recently from a well-known, respected angel investor who said, “Andrew, I keep seeing these spots for Scott Edward Walker.
Finally, if a friend of mine came to me and said, “Andrew, I want to sell something on line,” you know what I would do? Here’s the program. Andrew: Hey, everyone. Ouriel: We did. Levée de fonds de 2,5 millions d’euros pour AppsFire. Appsfire Scores $3.6M As App Discovery Demands Grow Tech News and Analysis. With Apple’s App Store hitting the half billion million app markand Android Market poised to overtake it later this year, it’s a busy time to be in the app discovery business. Appsfire, a France-based startup, is reaping the benefits, scoring $3.6 million in Series A funding from French investors Idinvest.
The funding will help the company accelerate its growth as it looks to strike more partnerships with publishers and developers and build up its team of seven employees. The funding signals the growing opportunity in app discovery, which is becoming a major issue for both consumers and developers. With a sea of content available, there is increasing money flowing to start-ups that can help developers and publishers get their apps recognized and downloaded by consumers. Appsfire, which works on both iOS and Android, catalogs the apps on a user’s phone and suggest apps on an Appstream, a live wall of apps that identifies recommended, featured and hot apps. Appsfire fait un 1er tour de table avec des investisseurs français!
Competitors. Independent mobile app store GetJar announced it has grabbed $25 million in Series C funding as it looks to become the premier open Android market. The San Mateo, Calif. -based start-up’s latest round was led by Tiger Global Management, and Accel Partners, which participated in earlier rounds, will also contribute. The latest investment brings GetJar’s total funding to $42 million. GetJar said it will use the money to expand sales, marketing and engineering efforts as it works to build upon its 1.5 billion downloads to date. A key part of GetJar’s strategy is to ride the growth of Android, which is booming in sales and offers big opportunities for independent app markets. GetJar said it will aggressively expand its offering for Android publishers while still pursuing other platforms such as BlackBerry and iOS. In comparison, Apple, which boasts more than 300,000 apps, announced last month it eclipsed 10 billion in app downloads since launching its App Store in 2008.
Quixey Looks to Make App Discovery More Natural Tech News and Analysis. With the flood of mobile, desktop and web apps facing consumers, the battle is increasingly turning to how to help users discover the right apps for them. Quixey, a new start-up backed by Eric Schmidt’s Innovation Endeavors, is throwing its hat into the ring of those looking to make the discovery process easier, by allowing users to simply say what they’re looking to do and then use that info to generate app recommendations for multiple platforms. The company just announced $400,000 in seed funding from Innovation Endeavors and Archimedes Ventures. Quixey, which is in private beta, bills itself as a “functional” search engine because it doesn’t require users to know an app’s name or provide a good description of an existing app. Users can write in actions they’re trying to do such as “mix music” or “find cheap gas” and Quixey pulls up a list of results for Android, iPad and iPhone as well as recommendations for Windows, Mac, Explorer, Firefox and the web.
The Mountain View Calif. Entretien avec Ouriel Ohayon, co fondateur de AppsFire.