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Facebook's Acqusition of Instagram Is All About Big Data. Start-ups everywhere looked up in awe when Facebook announced in early April that it had acquired Instagram for $1 billion. But there is much more to the Instagram deal than the acquisition of a mobile photo-sharing app. The deal is all about big data — the technology to handle it and the potential to monetize it, according to experts. "What makes Instagram interesting is that the company itself wrote its own database to handle the massive influx of data it began to receive a few years ago," according to Keith Lubell, CTO at Berkery Noyes , an independent investment bank that provides mergers and acquisitions consulting services.

In just 18 months, Instagram, which runs Ubuntu Linux 11.04 on Amazon EC2, scaled to more than 30 million users worldwide, reportedly with only two and a half back-end engineers. And when the company launched its Android app this year, it signed up 1 million new users in 12 hours. Instagram facts and figures – What has Facebook bought? Following yesterday’s news that Facebook has acquired the popular photo-sharing app Instagram, the details of the deal are starting to filter through to the world.

Instagram facts and figures – What has Facebook bought?

With a figure of US$1bn being bandied about for a company less than two years old, the question remains what has Facebook actually bought into? We look at some of the major facts and figures for Instagram. Instagram timeline Original development on Instagram began in early 2010, with Kevin Systrom and Mike Krieger choosing to focus their efforts on a check-in mobile photography project called “Burbn”. Innovative Instagram thrives as center of a new photo universe.

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Innovative Instagram thrives as center of a new photo universe

Gen. Joseph Kingston served in World War II, Korea, and Vietnam Palm Desert resident John Kingston is reflected in a shadow box with his father's...