Five ways to integrate compelling video into your B2B marketing > Smart Insights Digital Marketing. How can B2B companies use video to attract, engage and improve conversion without falling into the gimmick trap?
Integrating video into a website and sharing through video sites has great potential to build awareness and establish trust before a transaction. We’re now seeing many more marketers using video as discussed in my previous post on inbound B2B marketing. In this post I’ll use examples to review different approaches B2B companies can use video to really bring their offering to life. Using video to help with visibility in search At the last check, it was estimated that approximately 48 hours of video were being uploaded to YouTube every minute. This data from YouTube is further supported by a recent survey which confirmed that B2B marketers need to focus on videos and images as part of their SEO strategy.
You can’t create a “viral video” The real trick with video is that only relevant and engaging video works. Tell a story worth telling The traditional corporate video is dead. Springle. Newcastle Libraries TV Advert EPL Shared Values How To Write a Video Script that Sells: 5 Tips For Video Screenwriting. Building a marketing video for your product or service can be fun, but writing a script is hard work.
And while it may not be as exciting as picking the background music or creating the visuals, a well written script is the key factor to your video's success. Here are 5 simple steps you can take when writing your next script. 1. KISS (Keep it Short and Simple) While content trumps length, it's critical to keep your script to a manageable length. Creating a concise script depends on using short sentences and simple language. 2. Video is powerful precisely because you have the ability to choose a tone for your company and connect with your customers in a way that text cannot. The tone you choose to write in often depends on the intended audience. 3. There are exceptions, but most great marketing videos start with a clear and compelling elevator pitch in the first five seconds. 4.
Everyone loves a good story, so why should your video be any different? Start by identifying the pain point. 7 Habits of Highly Effective Video Marketing - Marketing with Video and Rich Media Blog - One Market Media. Video is now on every marketer’s to do list.
Why? Because web video and rich media engages, persuades and motivates like no other marketing tool. In deference to Mr. Covey I present seven ideas that if done well will help make your next video successful: 1. At the heart of any good story is an emotional appeal – it may be subtle or it may be dramatic, but without that emotional connection, the story is quickly forgotten. A good story has some or all of the following attributes: Good stories don’t appeal to everyone – your story should be targeted to the people that you are most interested in communicating with. The goal should always be to create engaging presentations that tell a good story. 2. 3.
Some things to consider when developing a script or on-screen talking points outline: •Do you understand the key issues affecting your industry? The script is the ‘what’ in the video development process.