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Will Facebook adapt to mobile or will mobile adapt to Facebook? — Mobile Technology News. We all know Facebook needs to become a force in mobile advertising, but just how much of a force?

Will Facebook adapt to mobile or will mobile adapt to Facebook? — Mobile Technology News

If Facebook were to replicate the success of its desktop ad business on mobile it would account for a healthy chunk of the entire world’s current mobile ad spend. And if it sticks with its planned approach to mobile ads it will need to create a whole new mobile advertising sector from scratch. If Facebook’s future is mobile, it may not be enough for it to merely secure a piece of the mobile ad market: It might need to make the mobile ad industry figure out how to work with Facebook. Berg Insight calculated that global spending on mobile advertising was $3.4 billion in 2010.

Exclusive: a behind-the-scenes look at Facebook release engineering. Facebook is headquartered in Menlo Park, California at a site that used belong to Sun Microsystems.

Exclusive: a behind-the-scenes look at Facebook release engineering

A large sign with Facebook's distinctive "like" symbol—a hand making the thumbs-up gesture—marks the entrance. When I arrived at the campus recently, a small knot of teenagers had congregated, snapping cell phone photos of one another in front of the sign. Inside Social Games · Vostu is Betting In-Game Radio Service for Social Games Will Be A Chart Topper. Latin American social gaming company Vostu is taking to the airwaves with new in-game radio stations for its two most popular social games, MiniFazenda and MegaCity.

Inside Social Games · Vostu is Betting In-Game Radio Service for Social Games Will Be A Chart Topper

The service — the first of its kind in social games — is now available for players on Facebook and Orkut. The in-game radio is the result of four months of rapid development, testing, licensing, and a highly successful beta period Vostu Co-Founder and Chief Scientist Mario Schlosser tells us. Dépôt de règlement et tirage au sort auprès d'un Huissier de Justice. Facebook Ad Click Through Rate Up 18%, Cost Per Click Down 10% Says TBG Digital. Facebook ads are getting cheaper and users are clicking them more, says a new report from Facebook Ads API partner TBG Digital.

Facebook Ad Click Through Rate Up 18%, Cost Per Click Down 10% Says TBG Digital

From the second to the third quarter of 2011, click-through rates increased 18.5% while the cost per click decreased 10.8%. Brands are also allocating more of the spending on these ads to send users to Pages and applications versus driving traffic to their websites. TBG Digital’s 2011 Q3 Facebook Global Advertising Report is based on analysis of 255 billion ad impression from 216 clients across 192 countries. Most of the results we discuss look at five major markets: the United States, United Kingdom, France, Germany, and Canada. The methodology has been approved by the University of Cambridge Psychometrics Centre, indicating that the results should be accurate.

Click Through Rate Increased 18.5% The increase in Facebook ad click-through rates is likely related to a simultaneous increase in Page Like and application install campaigns. Facebook To Launch ‘Relationships’ At f8, Teams With Zynga To Sp. FACEBOOK BOMBSHELL – How DID EVERYONE miss this! #facebook #f8. At 24.17 minutes into the presentation.

FACEBOOK BOMBSHELL – How DID EVERYONE miss this! #facebook #f8

I let out a “You’ve GOT to be F#$#$#$#$ kidding me” So I rewound it. Facebook’s Alternative Internet Vision And Its Search Implicatio. I attended the F8 Facebook developer event this morning and might have live blogged it but the public WiFi connection was extremely slow.

Facebook’s Alternative Internet Vision And Its Search Implicatio

Maybe that’s a good thing; aspects of what were announced had me confused, especially the privacy issues raised by the announcements. I’m not a developer and this event was geared toward them; much of the keynote was about code and simplifying integration and so on. That aside, the vision articulated by Facebook CEO Mark Zuckerberg and Bret Taylor, formerly of Google and Friend Feed (acquired by Facebook), is of a more social internet, where relationships between people and things replace links between pages. The vision represents a shift from a Google-centric internet comprised of billions of unrelated documents and sites to a Facebook centric one where social relationships and affiliations are the connective tissue in a vast network.

Back to the basics. Facebook’s ambition. Ambition.

Facebook’s ambition

It’s the one word that kept coming up in conversations I had around the halls today at Facebook’s F8 event. Whenever I heard that word it was clear we were talking about Mark Zuckerberg and Facebook. Compared to last week’s weak moves by Twitter, where its CEO barely even announced anything, yesterday’s moves by Facebook were huge. Facebook va-t-il révolutionner le web ? Does Facebook Really Want a Semantic Web? Two weeks ago, Facebook has announced a major new initiative called Facebook Open Graph.

Does Facebook Really Want a Semantic Web?

This is an attempt to not only re-imagine Facebook, but in a lot of ways, an attempt to re-define how the Web works. We wrote in details about the implications of this move for all interested parties. A big part of the announcement is Facebook's vision of a consumer Semantic Web. In this new world, publishers have an incentive to annotate pages by marking up activities, events, people, movies, books, music and more. The proper markup, would in turn, lead to a much more interconnected Web - people would be connected with each other across websites and around the things they are interested in. Directionally, this vision is both correct and important. "Instead, it appears that semantics is an afterthought in the race to capture user identity and information, in exchange for sending publishers the traffic. " Concerns with Open Graph Protocol. 7 Tools, Apps and Mashups that Use Facebook's New Features. The tech world is still reeling from the impact of Facebook's radical changes, announced last week a the F8 developer's conference, and their implications for privacy, the open Web and the future of social networking.

7 Tools, Apps and Mashups that Use Facebook's New Features

However, these newly introduced features, such as the "like" button for websites, social plugins and Facebook's Open Graph API, have spurred some early-adopting developers to create tools for end users that include everything from bookmarklets to search engines. Over the course of the past week or so, a number of these tools have been covered by leading tech blogs (including us, of course), but we wanted to create a resource that lists all of them in one place. 1. EdgeRank: The Secret Sauce That Makes Facebook’s News Feed Tick. Yesterday at its f8 developer conference, Facebook engineers Ruchi Sanghvi and Ari Steinberg gave what may be the first thorough walkthrough of the underpinnings of Facebook News Feed, the all-important page that users see when they first log on to the site.

EdgeRank: The Secret Sauce That Makes Facebook’s News Feed Tick

After giving an overview of the history of News Feed, which has evolved quite a bit since it launched in 2006, they offered some insight into the algorithms that allow News Feed to show you relevant content, collectively called EdgeRank. You may not realize it, but News Feed only displays a subset of the stories generated by your friends — if it displayed everything, there’s a good chance you’d be overwhelmed.

Developers are always trying to make sure their sites and apps are publishing stories that make the cut, which has led to the concept of “News Feed Optimization”, and their success is dictated by EdgeRank. At a high level, the EdgeRank formula is fairly straightforward. Hey, ‘Friend,’ Do You ‘Like’ My Sad Story? - Bits Blog - NYTimes. Nick Bilton/The New York TimesButtons with the word “like” from Facebook, Tumblr, Google Buzz and Vimeo. I recently “liked” a story about five people dying in an explosion in Connecticut.

I didn’t actually “like” the fact that five people had died in a terrible accident. An Inch Closer To The End Of Privacy (Thanks Facebook!) If the end of privacy is so evil, so awful, so unthinkable, then why am I liking the new Pandora so much? See, in the past three days since Facebook announced major new changes to its social contract with all of us, I’ve been able to study my friends’ personal musical tastes in a way I couldn’t just four days ago. Here, come on over to the new Pandora on my screen. I click on “Friends’ Music” and now let’s look through what I can see. I see that Aaron Roe Fulkerson, MindTouch’s Inc founder and CEO, listened to Toad the Wet Sprocket. Facebook Asks You To ‘Become A Fan’ Of All Your Interests.

With f8 only two days away it’s going to be a big week for Facebook news— and the first wave of launches just hit. Today, Facebook is officially rolling out a new class of profile called ‘Community Pages’, which are meant to serve as a knowledge base of sorts for general topics like Yoga (see our full coverage of the new feature here). Alongside the launch of Communities, Facebook is making change that could lead you to become a fan of dozens of Facebook Pages in a single click.

What Happens When You Deactivate Your Facebook Account. Facebook is a big part of millions and millions of peoples' lives, but what happens when you pull the plug? Last night I met a man who walked to the edge of the cliff and nearly deactivated his Facebook account. He took a screenshot of what he saw after clicking the "deactivate my account" link on his account page - and it is pretty far-out. Mark Zuckerberg: The evolution of a remarkable CEO. Facebook Is Once Again Overhyped. Eleven months ago, the world had written off Facebook for dead. How Facebook Was Founded. The Age Of Facebook: Excerpts From The New Book By David Kirkpat. The long awaited book about the first few years of Facebook is almost here. You can pre-order David Kirkpatrick’s The Facebook Effect: The Inside Story of the Company That Is Connecting the World for the Kindle here and in hardcover here. In the meantime, Fortune has access to two excerpts from the book, and this stuff is solid gold. The first is here, the second is here.

We’ve reprinted the excerpts below with permission. I would summarize the best parts for you but, really, the whole thing is the best part. I will be interviewing Kirkpatrick about the book at a Commonwealth Club event on June 23 in San Francisco. Excerpt 1: The Early Days In the first week of his sophomore year at Harvard, Mark Zuckerberg cobbled together an internet software program he called Course Match. His next project, in October, he called Facemash. Not infrequently, he acted like he was captain of a pirate ship. The house at 819 La Jennifer Way, with a resident population of seven guys, felt like a dorm.

Facebook is about to try to dominate display ads the way Google. It is customary to divide online advertising into two categories: direct response and brand advertising. I prefer instead to divide it according to the mindset of users: whether or not they are actively looking to purchase something (i.e. they have purchasing intent).* When users are actively looking to purchase something, they typically go to search engines or e-commerce sites. Through advertising or direct sales, these sites harvest intent. Facebook & The Semantic Web. Why Facebook badly needs Steve Jobs.