Facebook is headquartered in Menlo Park, California at a site that used belong to Sun Microsystems. A large sign with Facebook's distinctive "like" symbol—a hand making the thumbs-up gesture—marks the entrance. When I arrived at the campus recently, a small knot of teenagers had congregated, snapping cell phone photos of one another in front of the sign.
Latin American social gaming company Vostu is taking to the airwaves with new in-game radio stations for its two most popular social games, MiniFazenda and MegaCity. The service — the first of its kind in social games — is now available for players on Facebook and Orkut. The in-game radio is the result of four months of rapid development, testing, licensing, and a highly successful beta period Vostu Co-Founder and Chief Scientist Mario Schlosser tells us.
Facebook ads are getting cheaper and users are clicking them more, says a new report from Facebook Ads API partner TBG Digital . From the second to the third quarter of 2011, click-through rates increased 18.5% while the cost per click decreased 10.8%. Brands are also allocating more of the spending on these ads to send users to Pages and applications versus driving traffic to their websites. TBG Digital’s 2011 Q3 Facebook Global Advertising Report is based on analysis of 255 billion ad impression from 216 clients across 192 countries. Most of the results we discuss look at five major markets: the United States, United Kingdom, France, Germany, and Canada.
Later this month Facebook is holding its f8 conference, where it will be launching a slew of new features (we’ve already broken the news on quite a few of them). Tonight, the company has written a blog post announcing what is perhaps the most ambitious and creepy of them all: Facebook is looking to get into the dating game, and it’s turning to Zynga for help. The gist of the new product? Dubbed ‘Relationships’, Facebook is going to soon offer a section of the site dedicated to helping users meet potential romantic partners. To do that, the company has been working with Zynga over the last four months to develop games that “synthesize romance and foster relationships through social gaming mechanics”, helping users flirt and get to know each other using Farmville-like games to help break the ice.
At 24.17 minutes into the presentation. I let out a “You’ve GOT to be F#$#$#$#$ kidding me” So I rewound it.
I attended the F8 Facebook developer event this morning and might have live blogged it but the public WiFi connection was extremely slow. Maybe that’s a good thing; aspects of what were announced had me confused, especially the privacy issues raised by the announcements. I’m not a developer and this event was geared toward them; much of the keynote was about code and simplifying integration and so on. That aside, the vision articulated by Facebook CEO Mark Zuckerberg and Bret Taylor, formerly of Google and Friend Feed (acquired by Facebook), is of a more social internet, where relationships between people and things replace links between pages. The vision represents a shift from a Google-centric internet comprised of billions of unrelated documents and sites to a Facebook centric one where social relationships and affiliations are the connective tissue in a vast network.
Ambition. It’s the one word that kept coming up in conversations I had around the halls today at Facebook’s F8 event. Whenever I heard that word it was clear we were talking about Mark Zuckerberg and Facebook. Compared to last week’s weak moves by Twitter, where its CEO barely even announced anything, yesterday’s moves by Facebook were huge.
Jeudi dernier a eu lieu la grande conférence annuelle des développeurs Facebook . L’occasion pour Mark Zuckerberg de faire le point sur l’évolution de sa plateforme sociale et de dévoiler ses ambitions pour les prochains mois (à mettre en parallèle avec les annonces récentes de Twitter : Les nouvelles ambitions de Facebook et Twitter ). Le moins que l’on puisse dire c’est que les annonces ont été spectaculaires et que l’ambition affichée par Facebook est à la hauteur des géants du web . Peut-on en déduire que Facebook a rejoint les Google, Yahoo!, Amazon dans la cour des Grands du Web ?
Two weeks ago, Facebook has announced a major new initiative called Facebook Open Graph. This is an attempt to not only re-imagine Facebook, but in a lot of ways, an attempt to re-define how the Web works. We wrote in details about the implications of this move for all interested parties.
Yesterday at its f8 developer conference , Facebook engineers Ruchi Sanghvi and Ari Steinberg gave what may be the first thorough walkthrough of the underpinnings of Facebook News Feed, the all-important page that users see when they first log on to the site. After giving an overview of the history of News Feed, which has evolved quite a bit since it launched in 2006, they offered some insight into the algorithms that allow News Feed to show you relevant content, collectively called EdgeRank. You may not realize it, but News Feed only displays a subset of the stories generated by your friends — if it displayed everything, there’s a good chance you’d be overwhelmed.
Nick Bilton/The New York Times Buttons with the word “like” from Facebook , Tumblr, Google Buzz and Vimeo. I recently “liked” a story about five people dying in an explosion in Connecticut. I didn’t actually “like” the fact that five people had died in a terrible accident.
With f8 only two days away it’s going to be a big week for Facebook news— and the first wave of launches just hit. Today, Facebook is officially rolling out a new class of profile called ‘Community Pages’, which are meant to serve as a knowledge base of sorts for general topics like Yoga (see our full coverage of the new feature here ). Alongside the launch of Communities, Facebook is making change that could lead you to become a fan of dozens of Facebook Pages in a single click.
Facebook is a big part of millions and millions of peoples' lives, but what happens when you pull the plug? Last night I met a man who walked to the edge of the cliff and nearly deactivated his Facebook account. He took a screenshot of what he saw after clicking the "deactivate my account" link on his account page - and it is pretty far-out. That man considered quitting Facebook because it was having an adverse emotional impact on him and I'll spare him and his contacts from posting the screenshot he shared with me. I have posted below though a shot of the screen I saw when I clicked that button myself. Check it out.
About six months ago, critics pummeled Facebook founder and CEO Mark Zuckerberg. He’d made questionable management decisions, or so it appeared from the outside. He’d fumbled the site’s redesign and botched the company’s terms of service agreement — moves that whipped up negative publicity and user backlash. Some people asked whether it was time for Zuckerberg to go . Six months later, those critics have gone. The company is enjoying astounding momentum — blowing through user growth forecasts and becoming cash-flow positive earlier than expected .
The long awaited book about the first few years of Facebook is almost here. You can pre-order David Kirkpatrick’s The Facebook Effect: The Inside Story of the Company That Is Connecting the World for the Kindle here and in hardcover here . In the meantime, Fortune has access to two excerpts from the book, and this stuff is solid gold. The first is here , the second is here .