Will Facebook adapt to mobile or will mobile adapt to Facebook? — Mobile Technology News. Exclusive: a behind-the-scenes look at Facebook release engineering. Facebook is headquartered in Menlo Park, California at a site that used belong to Sun Microsystems. A large sign with Facebook's distinctive "like" symbol—a hand making the thumbs-up gesture—marks the entrance. When I arrived at the campus recently, a small knot of teenagers had congregated, snapping cell phone photos of one another in front of the sign. Thanks to the film The Social Network, millions of people know the crazy story of Facebook's rise from dorm room project to second largest website in the world.
But few know the equally intriguing story about the engine humming beneath the social network's hood: the sophisticated technical infrastructure that delivers an interactive Web experience to hundreds of millions of users every day. I recently had a unique opportunity to visit Facebook headquarters and see that story in action. As I passed through the front entrance of the campus and onto the road that circles the buildings, I saw the name on a street sign: Hacker Way. Inside Social Games · Vostu is Betting In-Game Radio Service for Social Games Will Be A Chart Topper. Latin American social gaming company Vostu is taking to the airwaves with new in-game radio stations for its two most popular social games, MiniFazenda and MegaCity.
The service — the first of its kind in social games — is now available for players on Facebook and Orkut. The in-game radio is the result of four months of rapid development, testing, licensing, and a highly successful beta period Vostu Co-Founder and Chief Scientist Mario Schlosser tells us. The idea was born after the Vostu team started to realize how much of a premium on-screen real estate was at.
“The way social games work and how they become a good business is not by having one breakout hit, but by understanding how to make users move between your games to keep churn on your userbase low,” explains Schlosser. The in-game stations are updated with three new hours of custom content every day that plays on a loop, meaning the overwhelming majority of players will be able to tune in and hear something new every day. Dépôt de règlement et tirage au sort auprès d'un Huissier de Justice.
Facebook Ad Click Through Rate Up 18%, Cost Per Click Down 10% Says TBG Digital. Facebook ads are getting cheaper and users are clicking them more, says a new report from Facebook Ads API partner TBG Digital. From the second to the third quarter of 2011, click-through rates increased 18.5% while the cost per click decreased 10.8%. Brands are also allocating more of the spending on these ads to send users to Pages and applications versus driving traffic to their websites. TBG Digital’s 2011 Q3 Facebook Global Advertising Report is based on analysis of 255 billion ad impression from 216 clients across 192 countries.
Most of the results we discuss look at five major markets: the United States, United Kingdom, France, Germany, and Canada. The methodology has been approved by the University of Cambridge Psychometrics Centre, indicating that the results should be accurate. We have omitted any findings we believe might be significantly biased due to the types of clients TBG Digital has recently signed. Click Through Rate Increased 18.5% Cost Per Click Decreased 10.8% Facebook To Launch ‘Relationships’ At f8, Teams With Zynga To Sp. Later this month Facebook is holding its f8 conference, where it will be launching a slew of new features (we’ve already broken the news on quite a few of them). Tonight, the company has written a blog post announcing what is perhaps the most ambitious and creepy of them all: Facebook is looking to get into the dating game, and it’s turning to Zynga for help.
The gist of the new product? Dubbed ‘Relationships’, Facebook is going to soon offer a section of the site dedicated to helping users meet potential romantic partners. To do that, the company has been working with Zynga over the last four months to develop games that “synthesize romance and foster relationships through social gaming mechanics”, helping users flirt and get to know each other using Farmville-like games to help break the ice. The site appears to be broken up into three sections: at the top is a section for ‘Flirts’, which displays the Facebook friends you’ve been interacting with most. The 6.8 Project. FACEBOOK BOMBSHELL – How DID EVERYONE miss this! #facebook #f8 |
At 24.17 minutes into the presentation. I let out a “You’ve GOT to be F#$#$#$#$ kidding me” So I rewound it. No – they’re not kidding. My little marketers heart leapt with joy. First, A question. “When was the last time you updated your Facebook Profile” NO NO NO NO – not status updates, or photos or Farmville. Your ACTUAL profile – you know your favourite movies, books, likes, hobbies etc Yes – you’ve done this – you’ve probably forgotten about it, I mean with all those fields to tend in Farmville. You see, most people did this when they joined up and have not updated it since. I know I haven’t in ages – (I haven’t added in Justin Beiber for example in my favourite artists section… KIDDING!)
Next question (sorry I’m making you work hard but trust me – it’s worth it) “How does Facebook make their cash? Hint, it’s exactly the same way that google does… Pay per click advertising. But it’s VERY different pay per click advertising. It’s not based on a phrase that you type ala Google. Facebook’s Alternative Internet Vision And Its Search Implicatio. I attended the F8 Facebook developer event this morning and might have live blogged it but the public WiFi connection was extremely slow. Maybe that’s a good thing; aspects of what were announced had me confused, especially the privacy issues raised by the announcements. I’m not a developer and this event was geared toward them; much of the keynote was about code and simplifying integration and so on.
That aside, the vision articulated by Facebook CEO Mark Zuckerberg and Bret Taylor, formerly of Google and Friend Feed (acquired by Facebook), is of a more social internet, where relationships between people and things replace links between pages. The vision represents a shift from a Google-centric internet comprised of billions of unrelated documents and sites to a Facebook centric one where social relationships and affiliations are the connective tissue in a vast network. Back to the basics. Facebook formally announced three things: Social PluginsOpen Graph ProtocolGraph API.
Facebook’s ambition. Ambition. It’s the one word that kept coming up in conversations I had around the halls today at Facebook’s F8 event. Whenever I heard that word it was clear we were talking about Mark Zuckerberg and Facebook. Compared to last week’s weak moves by Twitter, where its CEO barely even announced anything, yesterday’s moves by Facebook were huge. OK, I heard another few words: “Visionary.” “Scary.” “Huge.” “Unbelieveable.” “Blown away.” “Zuck has balls.” or “Facebook has balls.”
“Big moves.” Heck, listen to David Kirkpatrick, who worked for Fortune for more than 20 years and just finished a book, Facebook Effect, about Facebook. Listen to the words he uses: “This is not just another company, it is a transformational phenomenon.” “It is really great, but it is really scary in some ways too.” By the way, after I talk with David I talk with quite a few other movers and shakers in the tech press in that video so you can get a sense of how we all reacted to the news. These are legitimate concerns. Facebook va-t-il révolutionner le web ?
Jeudi dernier a eu lieu la grande conférence annuelle des développeurs Facebook. L’occasion pour Mark Zuckerberg de faire le point sur l’évolution de sa plateforme sociale et de dévoiler ses ambitions pour les prochains mois (à mettre en parallèle avec les annonces récentes de Twitter : Les nouvelles ambitions de Facebook et Twitter). Le moins que l’on puisse dire c’est que les annonces ont été spectaculaires et que l’ambition affichée par Facebook est à la hauteur des géants du web.
Peut-on en déduire que Facebook a rejoint les Google, Yahoo! , Amazon dans la cour des Grands du Web ? Oui, en quelque sorte. À l’ouest, rien de nouveau Commençons par décortiquer les annonces faites : La liste est dense et je vous laisse le soin d’étudier les détails sur le très bon billet de R/WW Fr : Le nouveau Facebook, un guide complet pour les éditeurs, les annonceurs, les utilisateurs et la concurrence.
Oui, ces annonces ont fait sensation. Des lacunes toujours pas comblées Viabilité / Pérennité. Does Facebook Really Want a Semantic Web? Two weeks ago, Facebook has announced a major new initiative called Facebook Open Graph. This is an attempt to not only re-imagine Facebook, but in a lot of ways, an attempt to re-define how the Web works. We wrote in details about the implications of this move for all interested parties. A big part of the announcement is Facebook's vision of a consumer Semantic Web.
In this new world, publishers have an incentive to annotate pages by marking up activities, events, people, movies, books, music and more. The proper markup, would in turn, lead to a much more interconnected Web - people would be connected with each other across websites and around the things they are interested in. Directionally, this vision is both correct and important. "Instead, it appears that semantics is an afterthought in the race to capture user identity and information, in exchange for sending publishers the traffic. " Concerns with Open Graph Protocol Both of these shortcomings are easy to correct. 7 Tools, Apps and Mashups that Use Facebook's New Features.
The tech world is still reeling from the impact of Facebook's radical changes, announced last week a the F8 developer's conference, and their implications for privacy, the open Web and the future of social networking. However, these newly introduced features, such as the "like" button for websites, social plugins and Facebook's Open Graph API, have spurred some early-adopting developers to create tools for end users that include everything from bookmarklets to search engines. Over the course of the past week or so, a number of these tools have been covered by leading tech blogs (including us, of course), but we wanted to create a resource that lists all of them in one place. 1.
Zesty.ca/Facebook Zesty.ca/facebook: Want to see what Facebook knows about you? 2. ItsTrending: ItsTrending is a new website that shows what items are being shared the most across all of Facebook. 3. LikeButton.me: Somewhat like ItsTrending, this site also focuses on popular Facebook content. 4. 5. EdgeRank: The Secret Sauce That Makes Facebook’s News Feed Tick. Yesterday at its f8 developer conference, Facebook engineers Ruchi Sanghvi and Ari Steinberg gave what may be the first thorough walkthrough of the underpinnings of Facebook News Feed, the all-important page that users see when they first log on to the site. After giving an overview of the history of News Feed, which has evolved quite a bit since it launched in 2006, they offered some insight into the algorithms that allow News Feed to show you relevant content, collectively called EdgeRank.
You may not realize it, but News Feed only displays a subset of the stories generated by your friends — if it displayed everything, there’s a good chance you’d be overwhelmed. Developers are always trying to make sure their sites and apps are publishing stories that make the cut, which has led to the concept of “News Feed Optimization”, and their success is dictated by EdgeRank. At a high level, the EdgeRank formula is fairly straightforward. Hey, ‘Friend,’ Do You ‘Like’ My Sad Story? - Bits Blog - NYTimes. Nick Bilton/The New York TimesButtons with the word “like” from Facebook, Tumblr, Google Buzz and Vimeo.
I recently “liked” a story about five people dying in an explosion in Connecticut. I didn’t actually “like” the fact that five people had died in a terrible accident. Technically, I didn’t even “like” the story — I found the reporting and writing informative and the narrative engrossing, but not the contents of the piece. On Facebook, however, the only option I had to tell people I had read the article was to either add a comment or press the little “like” button that appears at the bottom of everyone’s status update. The same act of “liking” something applies to the Web site Tumblr. You can also find these strange juxtapositions on Google Buzz and on the fan pages of Facebook. Although these calls for approval have been around for a long time on social networks, they can still be jarring and confusing when this terminology is used in the wrong context.
Mr. An Inch Closer To The End Of Privacy (Thanks Facebook!) Facebook Asks You To ‘Become A Fan’ Of All Your Interests. With f8 only two days away it’s going to be a big week for Facebook news— and the first wave of launches just hit. Today, Facebook is officially rolling out a new class of profile called ‘Community Pages’, which are meant to serve as a knowledge base of sorts for general topics like Yoga (see our full coverage of the new feature here). Alongside the launch of Communities, Facebook is making change that could lead you to become a fan of dozens of Facebook Pages in a single click.
When you first signed up for Facebook, the site walked you through a wizard that prompted you to fill in your favorite books, movies, interests, and activities. The problem, Facebook says, is that a lot of people don’t fill this section out or haven’t bothered to update their interests in years. Next time you sign in to your Facebook account, Facebook will look at your entered interests, find the matching Facebook Pages, and prompt you to link these to your profile. What Happens When You Deactivate Your Facebook Account. Facebook is a big part of millions and millions of peoples' lives, but what happens when you pull the plug? Last night I met a man who walked to the edge of the cliff and nearly deactivated his Facebook account.
He took a screenshot of what he saw after clicking the "deactivate my account" link on his account page - and it is pretty far-out. That man considered quitting Facebook because it was having an adverse emotional impact on him and I'll spare him and his contacts from posting the screenshot he shared with me. I have posted below though a shot of the screen I saw when I clicked that button myself.
Can you believe that? Apparently my wife's good friend and one of my co-workers are really going to miss me if I leave, though. Admittedly, this is also kind of funny at the same time. This is just loaded with obnoxiousness. Just below the text box where departing users are asked to provide further explanation why they are leaving is a button you can click to select this option: Mark Zuckerberg: The evolution of a remarkable CEO. About six months ago, critics pummeled Facebook founder and CEO Mark Zuckerberg.
He’d made questionable management decisions, or so it appeared from the outside. He’d fumbled the site’s redesign and botched the company’s terms of service agreement — moves that whipped up negative publicity and user backlash. Some people asked whether it was time for Zuckerberg to go. Six months later, those critics have gone. The company is enjoying astounding momentum — blowing through user growth forecasts and becoming cash-flow positive earlier than expected. Recent management hires make the company look more impressive than ever. Zuckerberg remains firmly in charge. What happened? David Sze, a venture capitalist from Greylock Capital and investor in Facebook, says he has watched Zuckerberg over the past two years since his investment, and may have underestimated Zuckerberg’s ability to scale.
Finding the right business culture The Yu replacement was more than just another management shuffle. Whoops -- Facebook Is Once Again Overhyped. How Facebook Was Founded. The Age Of Facebook: Excerpts From The New Book By David Kirkpat. Facebook is about to try to dominate display ads the way Google. Facebook & The Semantic Web. Why Facebook badly needs Steve Jobs.