Asking for Open Graph app permissions: Involver shares best practices following success of Ad Meter campaign. Social marketing platform Involver found that integrating Open Graph to let users share their app activity with friends led to a 20 percent viral boost for the USA Today Ad Meter application.
The app, which presented users with a number of Super Bowl commercials to watch and rate, asked for permissions up front and then shared users’ actions seamlessly, rather than disrupting the experience with frequent prompts to share. The Ad Meter, which was the first large-scale marketing campaign to use this new type of sharing, had 11 percent of users opt in and authorize Open Graph publishing. Even with a small proportion of users enabling automatic sharing, the app significantly increased its reach. Involver says two million video views were driven directly from the app, but another 200,000 views came as the result of people seeing their friends’ “watched” or “rated” actions in News Feed.
The Ad Meter had 120 additional users for every 100 pieces of content shared from the app. 1. 2. 3. 4. 5. Developer Spotlight: Tumblr. Developer Spotlight: Diamond Dash Mobile. Ustream Integrates With Facebook Timeline For Sharing Live Videos With Friends. Live video streaming website Ustream today is launching an integration with Facebook’s new Timeline user interface.
This means that users will be able to share the live videos they’re watching on Ustream with their Facebook friends in real-time. The Ustream launch is one of the first video app integrations with Timeline. Thus far, Facebook’s Timeline has been populated with other types of media: Journalism publications such as Yahoo News and the Washington Post, music through services such as Spotify, and social and lifestyle apps such as Foodspotting and Pose.
Of course, just like the articles you read and the songs you listen to, your tastes in video viewing are very personal — and not always something you’re willing to share with your entire social network of friends and acquaintances. Ustream says it has been very careful to implement strong privacy controls with the Timeline integration to make it completely clear to users what they’re sharing and when. TripAdvisor adds personalization based on friends of Facebook friends. TripAdvisor today expanded the personalization of its travel site to highlight reviews from friends of users’ Facebook friends. When people research hotels, attractions or other vacation information on the site, they will see reviews first from their friends, followed by reviews from friends of friends. Visitors have the option to send the the reviewer a private message with further travel questions.
TripAdvisor says this friends of friends feature means visitors are now 10 times more likely to see social context when they use the travel site. For example, a user might not have any friends who have rated hotels in Istanbul, but there is much higher probability that one of the hundreds of thousands of the user’s friends of friends has. You can try it for yourself here. TripAdvisor VP of Global Product, Adam Medros tells us one out of four new reviews on the site is created by users who have logged in with Facebook. Developer Spotlight: Fab.com. Developer Spotlight: iHeartRadio. Developer Spotlight: Foodspotting.