Early Success Stories: Shopping, Fashion and Open Graph. Over the past few months, shopping and fashion has become one of the faster-growing categories of timeline apps. Companies in this space are attracting a new type of user – shopaholics and fashionistas. These social apps are developing a global presence, securing funding and building across web and mobile, and they’re seeing new traffic to their websites and increased mobile installs through their use of Open Graph. • Fab: Daily design app Fab has increased membership from 1.8 million to over 4.5 million since launching with Open Graph in January.
Additionally, 20 – 40% of traffic is from Facebook on a daily basis. • Pose: Style app Pose has seen a tenfold increase in daily signups for their mobile app and website since launching with Open Graph. 40 million poses are viewed per month, up from less than 10 million prior to Open Graph launch. • Giantnerd: The outdoor goods retailer integrated with Open Graph and has seen traffic from Facebook increase 214%. Best Practices. Vevo doubles registered user count since switching to Facebook-only login; CEO hints at further integration. Music video service Vevo has doubled its total registered users as a result of switching to Facebook-only login and adding more personalized features in March, Vevo CEO Rio Caraeff tells us.
The company is also looking at other ways to partner and integrate with Facebook, including advertising. Vevo gained as many registered users in 60 days as it had previously taken two years to acquire. Although Caraeff won’t reveal the exact total of registered users, he says it is in the single-digit millions. Vevo has also seen a 150 percent increase in referrals to its website from Facebook and a threefold increase from Facebook mobile to Vevo’s mobile apps since March. “The results have been great,” Caraeff says of the company’s Facebook integration. In January, Vevo launched integration with Facebook Open Graph so that users can automatically share their viewing activity with friends on the social network. Matt Galligan. UPDATE: In the comment section, Socialcam has stated that the pushed a “fix” for this. Because I’ve uninstalled the app and refuse to install it again, I can’t confirm that this is true, but I thought it important to point out. Socialcam’s Shady Secret: I had a hunch that Socialcam was doing some really shady tactics to get more of a bump in engagement at the detriment of user experience.
Looks like my hunch was right. The app has been on quite the tear lately with how much it’s growing and getting insane engagement. It’s already been reported that they’ve been ingesting YouTube videos to get a further increase, but I found something even shadier. Turns out they don’t respect the user’s wishes to not broadcast what videos I watch to their Facebook feeds. Every time someone watches a video on Socialcam it automatically publishes a story to their Facebook feed about the activity. Socialcam passes Yahoo, CityVille to become most popular Facebook app by monthly active users.
Video application Socialcam vaulted to the No. 1 position on our AppData charts after gaining 40 million monthly active Facebook-connected users in two weeks. Socialcam overtook the Yahoo Social Bar news integration and Zynga’s game CityVille, both of which have lost MAU over the past few days. CityVille has been steadily declining for about a year, and Yahoo has recently seen a dip that could be the result of News Feed changes affecting social reader apps. Socialcam and its competitor Viddy — No. 5 on the AppData MAU leaderboard — have had explosive growth because of their Open Graph integration that automatically shares users’ video viewing activity back on Facebook.
Both are mobile apps that allow users to add filters and share videos from their smartphones, though unlike photo app Instagram, these apps have more fully functioning websites that allow users to watch and browse other videos. Socialcam also seems to be seeding its servie with content from YouTube. Dailymotion, social readers, Instagram, Viddy, more on this week’s top 20 growing Facebook apps by MAU. Dailymotion, social readers, Instagram, Viddy, more on this week’s top 20 growing Facebook apps by MAU Dailymotion led a number of media-related applications on our list of the top 20 growing Facebook apps by monthly active users this week.
Titles on our list gained the most MAU of any apps on the platform, growing from between 900,000 and 16.3 million MAU, based on AppData, our data tracking service covering traffic growth for apps on Facebook. Top Gainers This Week Dailymotion grew by 16.3 million MAU over the past week. Part of this growth could be related to the fact that the Open Graph app automatically posts videos watched on the video site to users’ Timelines, Tickers and News Feeds. Scribd and Bing’s Facebook integrations both made the list. Games on the list were led by Draw Something by OMGPOP, which along with Zynga Slingo, grew by almost 3 million MAU. All data in this post comes from our traffic tracking service, AppData. Mediabistro Course. Video apps see growth from Open Graph integration. Facebook today shared stats that show how Open Graph integration has increased traffic, sign-ups and activity among video applications like Vevo, Viddy, Izlesene and Dailymotion.
These apps mostly live off-Facebook, but the addition of automatic publishing to Ticker, Timeline and News Feed has provided new opportunities for users to discover them. The social network continues to push the idea that Open Graph is not about bringing the entire web onto Facebook, but integrating Facebook into other sites and mobile devices and letting more companies reap the benefits. Music video platform Vevo had early success with its Timeline app, but growth has accelerated significantly since Vevo switched to Facebook-only login in March. Here are some key stats from Facebook: According to our AppData tracking service, Vevo had 170,000 monthly active users on Jan. 1.
Now the app has 750,000 MAU. Viddy is a mobile application best explained as “Instagram for videos.” Facebook helps Instagram with unique Open Graph app rollout. Facebook and Instagram have been working together for weeks on an Open Graph integration for the mobile photo sharing app, Inside Facebook has discovered. Facebook, which announced today that it acquired Instagram for $1 billion in cash and Facebook stock, has helped Instagram roll out a Timeline application to groups of users in stages without any friction on the user side. Open Graph lets applications create “actions” that can be published automatically to Facebook.
These apps compile user activity over time and share summaries of that activity on Timeline. For Instagram, that action is “took a photo.” We first saw evidence of an Instagram Open Graph app in mid-March. Late last week, we noticed a few more users who got access to the app, but even today it has not gone live for all Instagram users who have connected their accounts with Facebook. This type of rollout is possible because Facebook is automatically updating user permissions. With Open Graph integration. Early Success Stories: Timeline Apps and Open Graph. There should be an app for everyone on Facebook, and people are quickly starting to use the apps you build to experience all of the things they love – shopping, reading books, eating and traveling – with their friends. A few weeks ago, more than 60 new timeline apps went live. These apps - many in the lifestyle category - broadened what was available to people on Facebook beyond the music, news and video apps that were introduced at f8 in September.
Music apps like Spotify, Songza and Deezer are seeing dramatic increases in sharing and music discovery. People have shared more than 5 billion songs through these apps, and their availability has increased from eight to 50 countries. We’re now seeing new content discovery and increases in traffic and engagement happening more broadly for companies of all sizes. Shopping and Fashion Entertainment Food These apps have a few things in common.
For example, Pinterest makes it easy for people to pin and share items (Figure 1). Startup steroids: Pinterest feels the burn of Facebook's Open Graph. The “Facebook Timeline bump”: Bookworm app Goodreads skyrockets. Goodreads is an app for those who are both bookish and web-friendly, and in a recent call with VentureBeat, founder Otis Chandler told us Facebook’s new Timeline-focused actions are just about the best thing that’s ever happened to the company. Since Facebook opened up new kinds of Timeline activity for Facebook-connected apps, those apps have seen huge growth. Traffic and new account signups are growing by leaps and bounds for popular apps like Pinterest, Fab, Pose, and more. For Goodreads, too, the growth curve has been significant: nearly 6.5 million actions published to Facebook since the app’s Timeline launch, in fact.
“We hoped for it, but we didn’t know it would be to this extent,” said Chandler of the app’s phenomenal growth over the past two months. “A year ago, we had three-something million users, and today, we have seven million. Last year, we doubled headcount and revenue and books added.” For many of us, books are a big part of how we identify ourselves to our friends.