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Example Press Kit

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New Intel® Atom™ Processor-Based Platform Using Significantly Lo. Based on Intel's leading silicon technology and manufacturing capabilities, chips deliver >50x platform idle power reduction while increasing performance and reducing size1. Platform brings unlimited "PC-like" experience with fast Internet, multi-tasking, full 1080p video, 3-D graphics, multi-point videoconferencing and voice in pocketable designs. New Intel® Atom™ processor Z6xx based on Intel's new 45nm2 low-power process, packs 140 million transistors into the SoC. The platform also includes a Controller Hub (MP20) and a dedicated Mixed Signal IC. Highly integrated platform capable of scaling a range of operating systems and market segments including high-end smartphones, tablets and handheld devices. The technology package provides significantly lower power consumption1 and prepares the company to target a range of computing devices, including high-end smartphones, tablets and other mobile handheld products.

. * Other names and brands may be claimed as the property of others. PRESS KIT - Second-Generation Intel® Atom™ Processor-Based Platf. AtomProcessorZ6xx_PlatformControllerHub.jpg 3512×2592 pixels. Achand1_lg.jpg 2848×4288 pixels. 45nm Video & Webcasts. 45nm Transistor Technology – Featured Photography. Intel Atom. Intel Atom is the brand name for a line of ultra-low-voltage IA-32 and Intel 64 (x86-64) CPUs (or microprocessors) from Intel, originally designed in 45 nm Complementary metal–oxide–semiconductor (CMOS) with subsequent models, codenamed Cedar, using a 32 nm process.[2] Atom is mainly used in netbooks, nettops, embedded applications ranging from health care to advanced robotics, and mobile Internet devices (MIDs). "Atom" was the name under which Silverthorne would be sold, while the supporting chipset formerly code-named Menlow was called Centrino Atom.[10] At Spring Intel Developer Forum (IDF) 2008 in Shanghai, Intel officially announced that Silverthorne and Diamondville are based on the same microarchitecture.

Silverthorne would be called the Atom Z5xx series and Diamondville would be called the Atom N2xx series. The more expensive lower-power Silverthorne parts will be used in Intel mobile Internet devices (MIDs) whereas Diamondville will be used in low-cost desktop and notebooks. All About Intel. And Nokia Merge Software Platforms for Future Computing Devices. MeeGo* enables an open ecosystem for rapid development of exciting new user experiences Global leaders Intel Corporation and Nokia merge Moblin and Maemo to create MeeGo*, a Linux-based software platform that will support multiple hardware architectures across the broadest range of device segments, including pocketable mobile computers, netbooks, tablets, mediaphones, connected TVs and in-vehicle infotainment systems.

MeeGo offers the Qt application development environment, and builds on the capabilities of the Moblin core operating system and reference user experiences. Using Qt, developers can write once to create applications for a variety of devices and platforms, and market them through Nokia's Ovi Store and Intel AppUpSM Center. MeeGo will be hosted by the Linux Foundation and governed using the best practices of the open source development model. MeeGo blends the best of Maemo with the best of Moblin to create an open platform for multiple processor architectures.

Atom Z60 Media Coverage

Using Pearltrees To Create Many-Media Press Kits. Posted by Tom Foremski - May 11, 2010 My regular readers know about my rants on the subject of press releases. My rants are not about the content of press releases but that they do not use the media technologies that we have today. {Please see: Die! Press release! Few press releases have more than one link, or have links pointing to useful information such as: - a link to photographs- embeddable videos- background information- customer quotes- analyst quotes- related news stories- related news releases Such links make my job easier -- instead of Googling around for that information I can find it more quickly. Yet despite having many people agree with me, the PR industry still has trouble understanding these very simple things.

Another way to produce an interactive press release is to use Pearltrees. Pearltrees is a visual way of creating a collection of web sites. (This is a live window in that you can move around within it and browse the content of each pearl. 4 Years Since 'Die! Press Release Die!...' And STILL No Hyperlin. Posted by Tom Foremski - March 30, 2010 It's more than four years since I wrote my rant "Die! Press release! Die! Die! Die! I'm flattered. Yet I get emails with pitches from PR people that don't even have any links! Same with press releases, there are very few links in press releases. Also, PR people will ask if their clients can contribute a guest post. Why are people unable to understand the value of putting links into PR copy?

Forget the 'social media release' and the work we did on trying to create a microformats for news releases -- at the end of the day all I want is some links in the copy! Give me a link to: - some analyst quotes- customer quotes- photos- videos- background info- company blogs- related stories. Help me do my job so I don't have to search around for this stuff. Why is this so difficult to understand? What's up with that?! They chatter and Tweet all day long about 'social media' yet can't master the simple task of putting links into their communications!

Die! Press release! Die! Die! Die! Posted by Tom Foremski - February 27, 2006 I've been telling the PR industry for some time now that things cannot go along as they are . . . business as usual while mainstream media goes to hell in a hand basket. I've been saying this privately and publicly and having some very useful discussions on this topic. Since I have a disruptive role to play in mainstream PR, here is my demolition of the press release as we know and hate it today: The press release is a statement announcing a product, service, office opening, financial results, partnership, customer win, and a hundred other types of commercial activities.

Press releases are nearly useless. Press releases are created by committees, edited by lawyers, and then sent out at great expense through Businesswire or PRnewswire to reach the digital and physical trash bins of tens of thousands of journalists. This madness has to end. Here is my proposal: -Provide a page of quotes from the CEO or other C-level execs.

Let me explain: