Other interesting things

Hour-By-Hour Breakdown Of Media Consumption By Generation [Infographic] MBA Online has visualized the data provided to AdAge by Magid Generational Strategies.

The resulting infographic breaks down media consumption during different time periods and into five generations: Baby Boomers (47-65), Generation X (30-46), Adult Millennials (18-29), Teen Millennials (13-17), and iGen(12 and under). Percentages don’t add up to 100% since more than one type of media can be consumed at any given time.

Though various insight can be extracted from the data presented, perhaps most notable, is that fact that gaming is still popular with Adult Millennials on down between 8pm-11pm and television between 8-11pm is still by far the most effective way for advertisers to reach each generation, but especially baby boomers. Cyclotrons could boost technetium supply. The medical isotope technetium-99m (Tc-99m) could be made in hospitals rather than nuclear reactors.

That is the conclusion of researchers in Canada, who have done theoretical modelling of how the material could be produced and processed in medical cyclotrons. Today Tc-99m is made centrally in a few nuclear reactors and cyclotron-based production could help to alleviate shortages that can occur when a reactor shuts down. Although Tc-99m is used in a wide range of nuclear medicine procedures, the isotope is produced at only five nuclear reactors worldwide. Induction of Malaria Parasite Migration by Synthetically Tunable Microenvironments - Nano Letters. † Department of New Materials and Biosystems, Max Planck Institute for Intelligent Systems, and Department of Biophysical Chemistry, University of Heidelberg, Heisenbergstrasse 3, 70569 Stuttgart, Germany ‡ Parasitology, Department of Infectious Diseases, Hygiene Institute, University of Heidelberg Medical School, Im Neuenheimer Feld 324, 69120 Heidelberg, Germany Nano Lett., 2011, 11 (10), pp 4468–4474 DOI: 10.1021/nl202788r.

Star with earth-like planets. James Webb Lifeline.