Scott Adams on How to Tax the Rich. Starting a Small Business 101: The Essential Steps to Starting a Successful Business. Small Business Startup Information, Startup Basics. The Eight-Word Mission Statement - Eric Hellweg - Our Editors. By Eric Hellweg | 9:12 AM October 22, 2010 Day one of the PopTech conference in Camden, Maine was a polyglot delight. Presentations covered topics as far afield as the establishment of jaguar preserves to the neurological patterns that occur when humans encounter non-expected data.
Fascinating stuff. My colleague Associate Editor Sarah Green and I have been Tweeting the conference in process. One of the many presenters who spoke on a topic of real interest to the HBR community was Kevin Starr, the executive director of the Mulago Foundation. Mulago has a compelling approach to help it winnow out the pitches and approaches of lesser quality, and it revolves around the mission statement and a very simple way to stay focused on a single issue. To combat this, Starr insists that companies he funds can express their mission statement in under eight words.
The mission statement is a key part of Mulago’s approach, but it’s not the only part. Eric Hellweg is the editor of hbr.org. The ABCs of Startup Marketing. If you're new here or just an old friend, I'd love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here! 0inShareinShare Anyone that has worked the startup life before knows how different and difficult it can be and how important marketing and lead generation is to the survival of the company. Especially when you’re first starting out, the win of a single customer could be what pays the light bill for the month or the loss of a single customer could be enough to put the company on life support.
Recently Mike Volpe, VP of Marketing at HubSpot spoke at Atlassian Starter Day in San Francisco about startup marketing. I think you’ll find this presentation really useful as it has all sorts of actionable nuggets hiding inside of it. In case you missed it during the presentation, Mike broke down the ABCs of startup marketing into the following: -Avoid Addiction -Blog Beforehand -Create Convenience -Data Drives Decision -Employ the Exceptional.