Going-to-market
Get flash to fully experience Pearltrees
» How to launch a new product Calacanis
It got a very warm reception from the press, users and the industry (investors, partners, etc). This was the most seamless and well-executed launch I’ve ever been involved in, so I thought I would share what I’ve learned about launching new products while it’s fresh in my mind. In this email I discuss coming up with the idea or building the product–that’s almost a book’s worth of information (hint, hint , but I will discuss the moment from when the product is completed, through the beta test, generating buzz, the press tour and launch.
Why aren't you building your startup for early adopters? - humbledMBA
It's time that we all re-read Geoffrey Moore's book, Crossing the Chasm . Seriously, stop whatever you're doing right now, download a copy to your kindle , and spend the next 3 hours reading. I started thinking more and more about Crossing the Chasm the past few days after judging a startup pitch competition. I'm no expert at picking which companies will do well and which won't.
Marketing, startups and the importance of achieving a lot with a little (for startups) « The Equity Kicker
Over the weekend I was talking with an early stage VC about how much traction he likes to see in a company before he invests (answer: enough to have some confidence that the product works, the go to market works and there is some demand). Subsequently I was thinking through how companies would get themselves to that stage without needing the sort of funding he provides. There are a number of answers of course, including true seed stage friends and family and angel funding, but the most important answer to to find a way to achieve a lot with a little. This morning I have been reading through Fred Wilson ’s three recent posts on marketing and the responses from Alan Patrick and randfish of seoMOZ which discuss the pitfalls, benefits and likely trends in marketing spending at startups and I have been thinking back to my conversation of the weekend.
A VC: Marketing and The Bubble
Rand Fishkin has a good post in response to my marketing posts over the past two days. In it he makes this assertion: For the first few years that I was in the "web world," 1997-2001, there was a dangerous and obvious bias in startups toward sales and marketing - and branding in particular.
The marketing challenge for startups — Scobleizer
Emblematic of Web 2.0, pretty UI without any supporting architecture, or anything in terms of real functionality (bad copycatting Mint), pulling data in randomly and incredibly buggy (and in the case of the forecasting part, wildly inaccurate), just enough golly gee whiz to pull in the suckers, with the downright horrid branding of "No More Accounting", death to companies if followed literally. Venture is a sub-prime market, limiteds are not making a cent, I agree with Georges van Hoegaerden wholesale...but makes good for the ready-made ridiculously farcical 'boy/girl wonder' press stories (and bloggers with shaky cams). And this is just so typical.... "....we’ll always stop short of doing formal accounting, simply because I don’t think it’s fun. And we won’t build comprehensive tax-management features either, because I don’t think it’s fun." -- http://blog.indinero.com/?Milestones to Startup Success
Update added to end of post When your startup accepts outside money (such as venture capital), you are obligated to focus on maximizing long-term shareholder value. For most startups this is directly based on your ability to grow (customers, revenue and eventually profit).
The 5 Minute Guide To Cheap Startup Advertising
Thanks for the StumbleUpon advice. I was going to send stumblers onto a landing page, but I wont now. My home page should do the trick if it has flow charts and uses slidedeck.com right? HA!
A few successful websites were built almost entirely through viral growth. The vast majority, however, started off by partnering with other, already successful websites. Even Google began by partnering with Yahoo.
Good bizdev cannibalizes itself cdixon.org – chris dixon's blog
On Thanksgiving, Pinterest’s co-founder Ben Silbermann sent an email to his entire user base saying thanks. It was fitting, as Pinterest was born two years ago on Thanksgiving day 2009. Ben had been working on a website with a few friends, and his girlfriend came up with the name while they were watching TV. Pinterest officially launched to the world 4 months later. Some startups go crazy with hype and users right after launch.
How to Make Your Startup Go Viral The Pinterest Way | TechCrunch
Startup launch
Topical advices
Pas de sous-équipe ici, mais tout le monde est le bienvenue dans l'équipe entrepreneurship :-) by Patrice Jun 20