Dave McClure: quotable PG @YCombinator "... (88) Startups: How do you beat the network effect. Pre-network effect startups have I a Catch 22 situation: how do you have activity without users and how can you make users stick if there's no activity.
I've analyzed this problem extensively and write regularly about it but here are a few things that come to mind: 1) Create tools of self-expression which are really easy to use: No matter what your platform does, users should be able to create something there which they would want to spread. A user may not want to spread the word about your platform but would definitely want to spread the word about what she created on it. E.g. Youtube grows everytime a video goes viral because users personally invest in marketing it. 2) Target a micro-universe: You said it yourself, you want early sophisticated users. 3) Widgetify: Be shareable and embeddable: OK, that's 3 awkward words in one sentence but here's the thing.
Apologies for the many different links. » How to launch a new product Calacanis. Location: CalaCompound, Brentwood, CA Monday, December 22nd, 5:50PM PST.
What's the best launch strategy for a web startup. The best launch is if you have a product that other people like using so much that they tell other people about it.
There is no real way to get around that. I've seen it over and over again. Companies that get lots of PR, like Color, end up really sucking in the marketplace, but other companies, like Instagram, end up taking off like a rocket and never slowing down. (3) If I know that my site will go very viral no matter what, should I launch quietly or with a press blast. Remember, you probably are wrong. Marketing, startups and the importance of achieving a lot with a little (for startups) « The Equity Kicker. Over the weekend I was talking with an early stage VC about how much traction he likes to see in a company before he invests (answer: enough to have some confidence that the product works, the go to market works and there is some demand).
Subsequently I was thinking through how companies would get themselves to that stage without needing the sort of funding he provides. There are a number of answers of course, including true seed stage friends and family and angel funding, but the most important answer to to find a way to achieve a lot with a little. This morning I have been reading through Fred Wilson’s three recent posts on marketing and the responses from Alan Patrick and randfish of seoMOZ which discuss the pitfalls, benefits and likely trends in marketing spending at startups and I have been thinking back to my conversation of the weekend.
Marketing and The Bubble. Rand Fishkin has a good post in response to my marketing posts over the past two days.
In it he makes this assertion: For the first few years that I was in the "web world," 1997-2001, there was a dangerous and obvious bias in startups toward sales and marketing – and branding in particular. But, in the past few years, that pendulum has swung to the equally dangerous paradigm that product is everything. The marketing challenge for startups.
Watch this video with Indinero’s founder, Jessica Mah. She’s 20 years old. I’ve known her since she was 16 and she’s always been an aspiring entrepreneur. But look around the house that the co-founders all share. Five geeks sharing rent in Silicon Valley. Keeping expenses down. Why not stay in the small house? Well, the marketing challenge for a startup is to appear big. So, look at the other ways that Indinero appeared big in the past few weeks. 1. All this is covered on CrunchBase, too. How else can a small, scrappy, startup appear big? On the other hand, I love startups when they are small. Milestones to Startup Success. Update added to end of post When your startup accepts outside money (such as venture capital), you are obligated to focus on maximizing long-term shareholder value.
For most startups this is directly based on your ability to grow (customers, revenue and eventually profit). Most entrepreneurs understand the importance of growth; the common mistake is trying to force growth prematurely. This is frustrating, expensive and unsustainable – killing many startups with otherwise strong potential. Most successful entrepreneurs have a good balance of execution intuition and luck. The 5 Minute Guide To Cheap Startup Advertising. The following is a guest post by Rob Walling.
Rob Walling has been an entrepreneur for most of his life and is author of the book Start Small, Stay Small: A Developer's Guide to Launching a Startup. He also authors the top 20 startup blog Software By Rob, that's read by tens of thousands of startup entrepreneurs every month and he owns the leading ASP.NET invoicing software on the market in addition to a handful of profitable web properties. Imagine that you've just completed version 1 of your product and you're preparing for launch. You’ve greased the wheels with a few bloggers, targeted some keywords with SEO, created a bit of linkbait, and scheduled the press release to launch in the morning.