Die E-Mail wehrt sich weiter gegen ihre Totengräber. Das Netzwerk in der Hemdtasche: Neue IBM Social Business Software für mobile Endgeräte. Nnections ist jetzt auch für Android, Apple und Blackberry verfügbar.
Social Media. Studie “Social Media Governance 2011″ – Fink & Fuchs, Universität Leipzig, pressesprecher. The Soft Skills of Collaboration and The Social Enterprise. Over at the BrainYard, my good friend, Rachel Happe, put together, just recently, a rather interesting and insightful blog post under the heading “Got Culture?
Use It To Drive A Successful Social Business” where she comes to confirm what a whole bunch of us have been saying all along for a while now; that for an Enterprise to succeed in living social culture is going to play a key role at the same time that online communities will continue to be the major drivers of social software adoption, both inside and outside of the firewall. However, it won’t be easy. And it won’t take place overnight either. The Top Six Essentials for Your Social Media Strategy. If having a website establishes credibility and provides information to potential customers, integrating social media into your online mix is all about building strong relationships with your customers, other businesses, and building loyalty, brand awareness and establishing your online “voice” as an expert in your field.
Small-business social media adoption lags, and that’s a shame. Something like three years ago, I was asked to speak about social media best practices with a group of very tech-savvy small-business owners.
The good news is that most of them clearly understood the role that social networks and social media sites could play in the world of marketing. The bad news is that very few of them actually had any formal marketing plans that used social media services. Fast forward three years later, and I'm sorry to say that this group isn't exactly alone. Two different studies point up the fact that few small businesses are making active use of technology platforms such as Facebook, Twitter or even the LinkedIn social business network to promote their products and services. The first set of concrete evidence can be found in research from Hiscox, which is an online insurance company. Analyzing Your Social Media Strategy - For a couple of years social media has been on the radar of nearly every marketer. Some really understand how to make it work for them, others struggle and some are still clueless. Araceli Perez of e-interactive created an amazing infographic, showing us all the relevant steps one need to take for a solid social media strategy.
The infographic guides you to a strong social media strategy in five necessary and important steps. 15 Case Studies to Get Your Client On Board With Social Media. Jonathan Rick is a social media strategist in Arlington, VA.
You can follow him on Twitter @jrick and read his blog at JonathanRick.com. In business, definitions are everywhere. They’re your first line of defense in mission statements, job descriptions, expense accounts, statements of work, accounting principles and the like. If you fail to define the parameters and jurisdiction of a tool or concept, you’ll be left with U.S. Supreme Court Justice Potter Stewart’s famous but ultimately vague application: "I know it when I see it. " Understandably, the plague of ambiguous definitions is why a plethora of pundits have sought to corner the elusive term “social media” within the scope of the dictionary.
In order to sell the field that everyone is talking about, but on which few can illuminate, we first need to reframe the conversation. How to Integrate Email Marketing, SEO and Social Media. Social media is changing how businesses find customers and how customers engage with brands.
There are many reasons to believe that it will eventually overtake email marketing, but I’m a firm believer that it’s here to stay. In fact, I believe email marketing combine with search (SEO) and social media will the best strategy moving forward. However; let me get a few things straight. First, email is the original social network. Second, you need email to open social network account and get alerts. The Enterprise Social Landscape Enters Teen Years. Move Over Social Media; Here Comes Social Business. The “Return on Collaboration” Assessment of the Value of Today’s Collaboration SolutionsIn the last decade, the Internet, mobile, and broadband technologies redefined our way of life.
Collaboration has become business-critical, adding value in many ways. In the last decade, the powerful trio of Internet, mobile, and social technologies changed everything – from the way we search for information and consume media to how we interact with our peers and within groups. 4 Social Media Lessons SMBs Can Learn From IBM. I had the opportunity recently to talk to Ed Abrams about how the company he works for uses social media and how it’s helped them to increase sales, loyalty and brand engagement. What company does Ed Abrams work for, you ask? He’s the Vice President of Marketing of IBM Midmarket Business. Social Media Prisma 2.0: Visualisierung der Social-Media-Landschaft im deutschsprachigen Raum. Cluetrain-Manifest. Das Cluetrain-Manifest (engl. cluetrain manifesto) ist der Titel einer Sammlung von 95 Thesen über das Verhältnis von Unternehmen und ihren Kunden im Zeitalter des Internets und der New Economy, die 1999 (zu Hochzeiten des Dotcom-Booms) von den US-Amerikanern Rick Levine, Christopher Locke, Doc Searls und David Weinberger veröffentlicht und von zahlreichen bekannten Experten (etwa Eric S.
Raymond) unterschrieben wurde. Später erschien auch ein Buch unter diesem Titel. In der Form wird Bezug genommen auf die 95 Thesen des Reformators Martin Luther. Adhocracy-Management - Neue #Regeln, neues #Spiel. Kollabieren oder Kollaborieren ist im Management heutzutage nicht nur eine Frage der Nervenstärke, sondern hängt auch vom intelligenten Einsatz von Technik ab.
Acht von zehn Führungskräften hadern nach einer Studie der Unternehmensberatung Mind Business mit der technischen Infrastruktur ihres eigenen Unternehmens bei der Bewältigung der täglichen Arbeit. Fast jeder Entscheider in Großunternehmen und Dienstleistungsbranchen bewertet den Büroalltag stressiger. Die Erledigung der wichtigsten Aufgaben kommt zu kurz. Die E-Mail wehrt sich weiter gegen ihre Totengräber. Social Business heißt zu vertrauen. 29.
Building Sites Around Social Objects (Live from Web 2.0) This morning at the Web 2.0 Expo in San Francisco, Jyri Engeström, co-founder of Jaiku and now Google employee, spoke about building sites around social objects. What this means is that the social sites we visit today are not just friend networks - they're also built around objects that connect people with shared interests. These social objects could be anything from a photo on flickr to a video on YouTube or a track on Last.fm. Forrester Wave, Enterprise Social Platforms: IBM, Jive, NewsGator, Telligent & More.
There's a brand spanking new Forrester Wave report out that focuses on the best enterprise social platforms available today. Why organizations are using them and who makes the list is our focus today. It's About the Customer AND the Employee Maybe it's true that many organizations don't like to talk about being "social", that the term doesn't mean a heck of a lot when it comes to running a business, but they still understand that to succeed in today's economy, they have to do two very important things: Engage and interact with customersEmbrace and encourage innovation and collaboration with employees That's right, while the customer is extremely important to the overall success of a business, the role the employee plays is really no less important.
Capture and re-use knowledgeMaintain human connections across a disparate workforcePressure to use new technologies for today's demanding workforce.
Microblogs. Communities. Wikis.