The Use of Knowledge on the Internet. The Future of Facebook: Mining the Human Cloud. What Facebook's Changes Mean for Marketers. Facebook's bold list of changes, announced Thursday, will put more pressure on advertisers to come up with compelling content and integrate themselves further into consumers' lives.
The big loser? The "Like," which will have a smaller role in marketing, industry analysts say. One big change is that Facebook has added a control in the top right of each story that users can check to unmark a top story. Facebook will use that information over time to automatically edit the feeds. Is the future of social commerce on Facebook? Facebook’s explosive growth has led many to question whether it will become the de facto hub of commerce for retailers.
Facebook Commerce is alluring because it enables companies to harness social capital, and retailers are eager to tap into the tremendous word-of-mouth potential of fans liking products, making purchases, and sharing with friends. Social media strategists often tell their clients to “fish where the fish are,” but while Facebook storefronts can be effective to facilitate impulse purchases, are they the right long-term strategy to grow sales through social media?