Green Cab fleet rolls onto Madison streets. The city's taxicab service turned a little bit greener Friday, when the full fleet of Green Cab of Madison hybrids took to the streets for business.
The new company, run by the owners of Schmidt's Auto, has a fleet of 10 Toyota Priuses and a non-hybrid 14-passenger van. The plan for a taxicab company began about four years ago, said John Schmidt, who owns the company with his brother Mike. EurekAlert! - Science News. Publication of the first Swiss Cleantech Report. Empa. Justice related.