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"I think we found a bug," mocked an audience member during an embarrassing lapse in the presentation, one of countless hiccups that marred Emotiv's would-be grand unveiling of the "world's first consumer 'Brain Computer Interface'" (not "Brain Control Interface," as the press invite alluringly stated). Spunky CEO Nam Do kicked things off with a burst of energy, firing off adjectives like "super cool" and "uber-cool" to describe his company's 'next generation human-machine,' a conscious and non-conscious processor with a three-part 'total communication' interface: affectiv , expressiv and cognitiv .

