Force_de_vente.pdf (Objet application/pdf) Website Design Agency. Marketing Mix: Promotion. The promotion ( Promotional Mix ) is one out of four basic instruments of business marketing that has the purpose to inform about other instruments of marketing mix and to contribute to sales increase on the long term.
The promotional mixis always serving to specific goal through marketing strategy. These goals can be public informing, demand increasing, product differentiation, and product value increasing or sales stabilizing.