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Part I: The Unique Obstacles Teachers Face Today’s 21st century students are not like their parents’ generation. Never before have we, as a civilization, experienced such a large generation gap — and the reason behind it is video games.
IFTF is pleased to release the latest research report written by game designer Jane McGonigal. In Engagement Economy, McGonigal turns her attention to the pressing problem facing leading organizations today: how to actively engage users. She writes: In the economy of engagement, it is less and less important to compete for attention, and more and more important to compete for things like brain cycles and interactive bandwidth. Crowd-dependent projects must capture the mental energy and the active effort it takes to make individual contributions to a larger whole. But how, exactly, do you turn attention into engagement?