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1011.3707v2.pdf (objeto application/pdf) Kahneman and Tversky and the Origin of Behavioral Economics. Abstract Kahneman and Tversky and their behavioral economics stand in a long tradition of applying mathematics to human behavior.

Kahneman and Tversky and the Origin of Behavioral Economics

In the seventeenth century, attempts to describe rational behavior in mathematical terms run into problems with the formulation of the St. Petersburg paradox. Bernoulli’s celebrated solution to use utility instead of money marks the beginning of expected utility theory (EUT). Bernoulli’s work is taken up by psychophysics which in turn plays an important role in the making of modern economics. Prospect theory. The paper "Prospect Theory: An Analysis of Decision under Risk"[1] has been called a "seminal paper in behavioral economics".[2] Model[edit] The formula that Kahneman and Tversky assume for the evaluation phase is (in its simplest form) given by where is the overall or expected utility of the outcomes to the individual making the decision, are the potential outcomes and.

Prospect theory

Harry Markowitz. Harry Max Markowitz (born August 24, 1927) is an American economist, and a recipient of the 1989 John von Neumann Theory Prize and the 1990 Nobel Memorial Prize in Economic Sciences.

Harry Markowitz

Biography[edit] Harry Markowitz was born to Morris and Mildred Markowitz, a Jewish couple.[1] During high school, Markowitz developed an interest in physics and philosophy, in particular the ideas of David Hume, an interest he continued to follow during his undergraduate years at the University of Chicago. After receiving his B.A., Markowitz decided to continue his studies at the University of Chicago, choosing to specialize in economics. There he had the opportunity to study under important economists, including Milton Friedman, Tjalling Koopmans, Jacob Marschak and Leonard Savage. While still a student, he was invited to become a member of the Cowles Commission for Research in Economics, which was in Chicago at the time.