Economie
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Le groupe internet Yahoo! a annoncé lundi qu'il se lançait dans la radio sportive aux Etats-Unis, accessible en ondes hertziennes et satellite et sur internet, grâce à un partenariat avec le propriétaire du réseau préexistant Sporting News radio. Yahoo! a annoncé dans un communiqué que Yahoo! Sports Radio reposerait sur un réseau de 180 stations répartis aux États-Unis, et accessible à travers la radio par satellite Sirius. Concrètement, l'accord avec la société texane Gow Broadcasting, dont les termes financiers n'ont pas été révélés, revient à rebaptiser les stations Sporting News Radio en Yahoo!
Yahoo! se lance dans la radio sportive | Internet
In the world of social media marketing, Facebook and Twitter dominate — but advertising on YouTube, LinkedIn and Foursquare is expected to increase in the coming year, according to research conducted at the May 2011 Pivot Conference . Of the marketers surveyed, two-thirds were already participating in social media advertising, and 18% more planned to initiate campaigns in the next year. Success rates were nearly split down the middle, with 54% of those running ads reporting that they were satisfied with their social advertising activities. Among survey respondents, 93% have deployed campaigns on Facebook , while 78% of respondents have advertised on Twitter . The survey points toward an increase in advertising spend on YouTube , LinkedIn and Foursquare . At least 20% of respondents plan on deploying programs on those platforms in the next year.
Marketers Expect To Increase Advertising on YouTube, LinkedIn & Foursquare [STUDY]
It must feel good to be a part of Apple today: The company was proclaimed the world’s top smartphone vendor by Strategy Analytics, and its cash reserves are now bigger than the U.S. government’s balance. Apple is now the world’s largest smartphone vendor by volume with 18 percent market share, according to Strategy Analytics ‘ report. Nokia is now number three with 15%, behind Samsung, which grew an amazing 520% annually to grab a 17% share of the global smartphone market. Also, with a $75.9 billion balance, Apple is obviously doing really well in the “cash reserves” department, but it sounds even better when you hear the U.S.