If you build a Facebook Page, will fans come? This is the great hope for many businesses. However, fans do not magically appear from the Facebook mist. People must be lured to your fan page .
Dave Kerpen is the CEO of Likeable , a social media agency that has worked with more than 200 leading brands including 1-800Flowers.com, Verizon and Neutrogena. He is author of Likeable Social Media. We all intuitively know what likeability means. We have friends who are easygoing, good listeners and there when we need them. But what does it mean for a brand to be likeable online?
The following is an excerpt of a complete article available in our Facebook Marketing Bible . Your official Facebook Page may not be getting all the fans it deserves because users are accidentally Liking unofficial duplicate versions of your Page you’ve created. These missing fans cost you news feed impressions and clicks and ad targeting opportunities, or require you to waste time managing multiple duplicate Pages. Fortunately, Facebook now offers the “Merge duplicate pages” tool to allow you to roll fans from duplicate versions of Pages into your official Page.
Over the last few months there have been numerous reports about a new, fully revamped Facebook commenting plugin that would make the social network a viable competitor to the likes of Disqus, Echo, and the stock comment engines found in WordPress and other CMS platforms. Well, the reports were true, and today Facebook is lifting the curtain on its big new comments platform. If you want to get a taste of them, look down — we’re currently testing them on TechCrunch. Now let’s take a look at what makes this interesting. First, you’ll notice that if you’re already logged into Facebook, you won’t have to click though any authentication options. More important, you’ll notice that any comments you write are being left under your real name , which spells bad news for you trolls and spammers.
Many business Facebook Pages use custom tabs to run contests, offer discounts or give away free content. While you can set these custom tabs to be the default landing page for non-fans, you cannot control where an existing fan lands when they visit your Page. Fans will always land on the Wall first.
UPdATE 7/14/2011 Yesterday I saw this “official” message from Facebook referring to the “new” Recommendations feature on our Page: It seems like Facebook has finally rolled this feature out to all Pages. Now you can recommend your favorite restaurants or brands or companies to others:
Dave Kerpen is the CEO of Likeable , a social media agency that has worked with more than 200 leading brands including 1-800Flowers.com, Verizon and Neutrogena. He is author of Likeable Social Media. Any brand worth their social media salt has a presence on Facebook . But just because a brand is online, doesn't necessarily mean that it is doing a good job.
The following is an excerpt from the Facebook Marketing Bible , the comprehensive guide to marketing your company, app, brand, or website using Facebook. The full version includes an a description of the benefits to your brand of enacting a successful replying strategy, and a walk-through of how to reply to positive commenters, disruptive commenters and trolls, and spammers. Facebook isn’t just a broadcast medium, but a two-way conversation between your and your fans.
Starting today, Facebook users will be able to tag Pages in their photos . Page tagged photos will adhere to a user’s privacy settings, and will only appear on a Page’s Photos tab if set to be visible to everyone. Initially, Facebook is only allowing Pages categorized as “Brands & Products” or “People” to be tagged, but it says it is “looking to expand this functionality to more Page categories over time.” Since a tag will cause a link to that Page to be displayed on a user’s photo, the feature could become an important discovery and growth channel for Pages. Previously, users could only tag their friends in photos, but now they can tag any Page with the proper category, whether they’ve Liked it or not.
Everybody with a website knows that Google owns two of their most important marketing channels: organic search (SEO) and paid search (SEM). In fact, entire cottage industries have developed around them: SEO (Search Engine Optimization) – gaming Google (and the other search engines) into thinking you’re authoritative on a given topic and deserve to be listed highly in its search results. SEM (Search Engine Marketing) – paying Google (and the others) to put you next to sites that it thinks are authoritative on a given topic.