tendance Web/digitale
An overwhelming number of marketers consider social media to be integral to their strategies this year, and 70% plan to increase their social media budget by more than 10% this year, according to a poll from Effie Worldwide and Mashable . The poll, given to a group of ad agency executives and marketers from firms such as Bank of America, Colgate-Palmolive and Mini USA, among others in February, also found that the primary social media goal is to increase Facebook “Likes.” Speaking on behalf of themselves and their clients, group members reported that social networking would take 11.9% of their overall budget this year compared with 13% for TV.
Most Marketers Plan to Increase Social Media Spend This Year [STUDY]
The internet will become the world’s second biggest advertising medium by 2013 overtaking newspapers, according to the latest media spend forecast from ZenithOptimedia. According to the media agency, newspaper spend is falling by 1.4% a year as circulation continues to fall and readers migrate to the internet. Expenditure is expected to dip to $91.2bn (£56bn) by 2013.
Internet to become second biggest ad medium by 2013, says ZenithOptimedia
