An overwhelming number of marketers consider social media to be integral to their strategies this year, and 70% plan to increase their social media budget by more than 10% this year, according to a poll from Effie Worldwide and Mashable . The poll, given to a group of ad agency executives and marketers from firms such as Bank of America, Colgate-Palmolive and Mini USA, among others in February, also found that the primary social media goal is to increase Facebook “Likes.” Speaking on behalf of themselves and their clients, group members reported that social networking would take 11.9% of their overall budget this year compared with 13% for TV.
The internet will become the world’s second biggest advertising medium by 2013 overtaking newspapers, according to the latest media spend forecast from ZenithOptimedia. According to the media agency, newspaper spend is falling by 1.4% a year as circulation continues to fall and readers migrate to the internet. Expenditure is expected to dip to $91.2bn (£56bn) by 2013.
More Americans are turning to their mobile devices to access financial accounts. Surprisingly, most people aren’t necessarily “mobile” when they are doing this. In a Q4 2010 comScore survey, when asked their primary location when accessing financial accounts via mobile devices, 60 percent of U.S. respondents listed â€œat homeâ€ as their primary location,while 13 percent did so while â€œat work.â€ Commuting was the primary location for 9 percent of respondents, while 7 percent responded with â€œrunning errands.â€ View more results from the Q4 2010 Mobile Financial Advisor report here.
Mobile: transparency remains a barrier to campaigns