Social media’s 2.0 moment: Responsiveness beats planning. 6 Social Business Trends. Before firing off some trends at you, let me explain to you why Social Business is important.
Social Business is important because we are leaving the era of industrialisation in which we closely rely on technology to create large scale manufacturing solutions that consisted of mainly routine tasks. As you might have experienced yourself and what researchers have uncovered more clearly: work is becoming more non routine. Take that combined with a more equal playing field in publishing, since in the past you used to have either the money or sources to publish via a printing press or it successors, and the world has changed.
What not has changed over the last few years is organizations. And you cannot blame them for it, all them are, as my colleague Gopal Padinjaruveetil puts it (to quote him freely): We have a situation where the Business Users are in the 21st century, the Enterprise IT Department is in the 20th century and IT – Business Processes are in the 19th century. Keynote Slides: Converging Your Paid+Owned+Earned Media #MUS13. How to add threaded comments to your Facebook page. Facebook Page contests: What you can and can’t do. Courtesy of SocialCandy via Creative Commons The dos and don’ts of hosting a Facebook contest Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, marketers, Web publishers, marketers.
Why am I banned from following my teachers on Facebook and Twitter? The City of Chicago wants you to fork its data on GitHub. GitHub has been gaining new prominence as the use of open source software in government grows.
Earlier this month, I included a few thoughts from Chicago’s chief information officer, Brett Goldstein, about the city’s use of GitHub, in a piece exploring GitHub’s role in government. While Goldstein says that Chicago’s open data portal will remain the primary means through which Chicago releases public sector data, publishing open data on GitHub is an experiment that will be interesting to watch, in terms of whether it affects reuse or collaboration around it. How to Make Space for Social Media - Alexandra Samuel. By Alexandra Samuel | 9:00 AM March 6, 2013 Few professionals were sitting at their desks in 2004, eyeing the empty slots in their calendars and wishing that somebody would just invent a new way of communicating to fill those long and lonely minutes.
People’s calendars were already full. Four Ideas for Creating Mobile Strategy - B. Bonin Bough. By B.
Bonin Bough | 12:00 PM March 6, 2013 Mobile technology presents all marketers with a tantalizing proposition. Mobile devices function like an extension of ourselves, present throughout every moment of our day, an arm’s reach away at night, and panic-inducing when outside our reach.
Security awareness. Politics and Social Media: Why Eastern Europe’s politicians are all atwitter. Another blog post that won’t make any money. It’s been a strange and daunting decade for print journalism — it’s now an even stranger time for web journalism.
We’ve become accustomed to reading headlines like BuzzFeed’s recent $19 million fund raising, followed by news of buyouts for veterans at the New York Times. This kind of zero sum flow of media resources from print old guard to the young online folks has started to feel inevitable — it’s not even clear that media reporters still care about the NYT. All of this would be more comforting if the media business were headed to some cushy new world. Browser stats for Q4 2012 and all of 2012. Page last changed today It’s time for some mobile browser stats, as always according to StatCounter.
Here are the figures for Q4 last year, as well as for 2012 as a whole. Social Media as Modern Sorcery - Alfredo Behrens. Those who feel wronged by corporations have increasingly taken to social media to get their revenge.
For business, this represents a threat — and an opportunity — that obviously can’t be ignored. A 2012 Nielsen survey found that people value advice from online peers on both what to buy as well as what to avoid. Almost two in three of those who review products online say they do so to protect others; an additional one in four use social media to punish corporations for their own bad experiences. This disciplining of brands through social media is a global phenomenon, but there are important regional differences and corporations would do well to localize their response.
This is especially true in emerging markets, which are rapidly catching up with wealthy nations in online penetration. Is there anything that corporations have learned in developed markets which might be transferable? Facebook Graph Search, Heaven and Hell for Enterprises. You might have heard of the introduction of Facebook’s Graph Search.
Which is just a difficult name for social search. Facebook enables you to explore your network, their likes, their connections and basically all the data they share with you in a very natural way. For example you can search for: Friends who live in Spijkenisse (My home town)Single friends who live in Spijkenisse and like beerSingle male friends who live in Spijkenisse who like beer and soccer. With Tweet-to-Buy, American Express Values its Community at $10 - Ferenc Huszar.
By Ferenc Huszar | 1:27 PM February 13, 2013 American Express got the social media world talking this week when it announced a Tweet-to-Buy partnership with Twitter.
The concept is simple: Users can sync their American Express cards to their twitter accounts, and then buy $25 gift cards for only $15 by tweeting the hashtag #BuyAmexGiftCard25. In essence American Express gives $10 free credit for a branded tweet. In principle, $10 per tweet is worth giving away if American Express expects the tweet to result in at least $10 net profit in the future. But how does one formulate that? When companies like American Express offer discounts, they often justify the spend by referring to the Customer Lifetime Value (CLV). But American Express is now buying something different: they are not thinking CLV, they are buying Customer Network Value (CNV).
Take the other extreme, when someone opens a new twitter account with 0 followers, links it to their card and tweets #BuyAmexGiftCard25. Stop Selling Ads and Do Something Useful - Joe McCambley. Banner ads didn’t always suck. When HR Decisions Become Social Media Scandals - Alexandra Samuel. By Alexandra Samuel | 1:00 PM February 8, 2013. Building Customer Communities Is the Key to Creating Value - Bill Lee. The Unfair Stigmatization of Digital Notetaking - Alexandra Samuel. By Alexandra Samuel | 12:00 PM January 31, 2013 My last blog post argued that colleagues who come to a meeting with a paper notebook instead of a digital device are wasting their own time and that of their colleagues.
That argument met with a small uproar here and on Twitter, where many readers were outraged by the idea of prescribing or proscribing a particular approach to note-taking, even if there were also those who welcomed my assault on paper. “Why not consider the fact that people process information differently and have respect for the fact that not everyone operates in a single fashion?” Asked one not-atypical comment. As Becki True put it, “[l]et’s judge people’s effectiveness on their results, and not on their methods.” Yet in meeting rooms, committees and workshops across the U.S. and around the world, people have their working styles dictated all the time.
Invest in Digital Marketing to Control Your Destiny - Michael Schrage. By Michael Schrage | 8:00 AM January 23, 2013. It's Time to Cut Back on Social Media - Dorie Clark. I recently got back from the New Media Expo in Las Vegas. Scheduled before the massive annual CES gathering, it’s a powwow for bloggers and other social media enthusiasts, early adopters who are quick to jump on board the next great thing. So imagine my surprise when I realized one of the undercurrents of the event, burbling repeatedly to the surface, was a desire to cut back on social media efforts.
That doesn’t mean doing less overall or abandoning new media. Should I leave a comment on TED.com? A commenting manifesto. You’ve just watched a TED Talk, and now you have some thoughts — about the subject, about the speaker, about life. In the world of TED ideas, those reflections and reactions are some of our most important resources. Yet, for every 1,000 views on TED.com, only 1 viewer writes a comment in the space below the video.
Perhaps the other 999 viewers had nothing to say? Somehow we doubt it. The Wearable Brand, Tracking Your Every Move - Mitch Joel. Saying goodbye to pen and paper. My latest blog post for Harvard Business Review has provoked a strong reaction to the idea of saying goodbye to the paper notebook. Dear Colleague, Put the Notebook Down - Alexandra Samuel. Digital Strategy Does Not Equal IT Strategy - Mark P. McDonald. By Mark P. McDonald | 8:00 AM November 19, 2012 Everyone thinks they have a digital strategy these days. How Presidential Elections Made Social Media Marketing Banal - Dorie Clark. By Dorie Clark | 3:01 PM November 1, 2012 As we approach the final days of the U.S. presidential campaign, all the media attention shifts to the ground game: how many doors are knocked, and how many voters are mobilized in crucial swing states like Ohio.
The High Price of Social Media Risk Management - Alexandra Samuel. By Alexandra Samuel | 4:32 PM October 19, 2012. Breakdown: A Strategy for Engaging Passion Communities.
Quick, Hide the BlackBerry, It’s Too Uncool. SocialTech4Biz. Walmart's Angry Workers Use A Web Spoof To Rain On The Company's Anniversary. This week, Walmart workers in 12 states have walked off the job, in a wave of strikes set off today with a protest outside the investors’ meeting in Bentonville, Arkansas. Their numbers are tiny so far: mere dozens out of 1.4 million Walmart employees nationwide; a workers’ organization, OUR Walmart, claims just 5,000 dues-paying members, most of whom are still not on strike.
But online, their impact is outsized. Walmart has set up a website, Walmart 50, commemorating its 50th anniversary with lots of heartwarming videos from employees, whom it calls "associates. " OUR Walmart has its own website, Walmartat50.org, with its own videos. Happy 30th birthday, compact disc! Watch a demo from the first TED, in 1984. Nicholas Negroponte’s 1984 TED Talk: 5 predictions for the future (4 of them correct) How to Build Trust in a Virtual Workplace - Keith Ferrazzi. How To Create Your First iPhone App (2012 Edition) Breakdown: Corporate Social Media Team.