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Pour la deuxième fois, Luxury Lab a publié il y a quelques semaines un classement des marques de luxe les plus actives sur Internet. Il y a encore quelques années, peu de maisons de luxe se seraient lancées sur la toile. D’après Scott Galloway, fondateur de Luxury Lab, « la crise économique, l’émergence de la génération Y (1975-1995) tournée vers le monde digital et un investissement sur les produits numériques de plus en plus payant, ont incité les entreprises à investir aussi bien en terme de capital financier qu’humain dans le digital en 2010″. Les critères du classement Luxury Lab
e-luxe » Le top 10 des marques de luxe sur Internet
<br /><a href="http://www3.smartadserver.com/call/pubjumpi/42255/285624/6231/S/[timestamp]/?" target="_blank"><br /><img src="http://www3.smartadserver.com/call/pubi/42255/285624/6231/S/[timestamp]/?" border="0" alt="" /></a><br /> Annoncer ici Les marques de luxe sont de plus en plus présentes sur les réseaux sociaux et tout particulièrement sur Facebook.
Quelles marques de luxe ont les plus gros "QI Facebook"?
Memology 2011 : les sujets les plus populaires sur Facebook en 2011
Each year, millions of people post on Facebook to share what's important to them, discuss world events, or just catch up with friends. With more than 800 million people connected around the globe on Facebook, news about the world's triumphs and tragedies spreads fast. Memology takes the pulse of this global community by comparing this year's status updates to last year's, unearthing the most popular topics and cultural trends - or memes - emerging on Facebook.
4 Creative Ways To Reward Your Facebook Fans
A key part of your Facebook marketing strategy is figuring out how to build and engage your fan base—and one of the best ways to do this is by rewarding your Facebook audience for becoming and staying fans. “Fans have signaled a level of passion or connection with a brand, so rewarding that acknowledgement only further endears the brand to those fans,” says Blake Cahill , principal and president of social media agency Banyan Branch . “Giving fans what they want can vary from discounts, to empowering them to support causes, to providing them with exclusive content and information.
Janice Diner | May 10, 2011 | 11 Comments <a href="http://ad.doubleclick.net/jump/clickz.us/social/social-commerce;page=article;artid=2056609;topcat=social;cat=social-commerce;static=;sect=site;tag=facebook;tag=gap;tag=delta-air-lines;tag=levi-s;tag=macy-s;tag=warner-bros;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/social/social-commerce;page=article;artid=2056609;topcat=social;cat=social-commerce;static=;sect=site;tag=facebook;tag=gap;tag=delta-air-lines;tag=levi-s;tag=macy-s;tag=warner-bros;pos=txt1;tile=8;sz=2x1;ord=123456789?"
F-Commerce, the Arrival of the Facebook Consumer
2010 Memology: Top Status Trends of the Year
Natural disasters and human triumphs made their mark in our 2010 list of top trends in status updates, but more than anything else people wanted to spend time with their friends and family. The fastest growing trend was the use of a new digital shorthand for people to ask their friends to hang out. Whether looking for something to do or just getting off work, people began to add "HMU" to their status updates when they were ready to meet their friends. Standing for "hit me up," the acronym was barely used last year but grew suddenly and steadily throughout 2010, especially during summer breaks and weekends.
Médias & Publicité : Facebook, service d'utilité publique au Japon
Retrouver des proches, donner des nouvelles: en cas de crise, le réseau social est devenu indispensable. Le commandement américain dans le Pacifique, qui supervise l'opération «Tomodachi» («Amis») d'assistance au Japon, a dû se résoudre la semaine dernière à couper l'accès à certains sites Internet au Japon pour libérer de la bande passante nécessaire pour les communications, dans le cadre des opérations de secours. Ainsi la connexion à 13 sites Internet a-t-elle été temporairement bloquée.Famille
Facebook 'Like' Button Takes Over Share Button Functionality
Say goodbye to the Share button because the Like button is taking over. After months of updates to its Like button, Facebook has released an update that fundamentally changes the button's functionality to that of a Share button. Now after hitting the Like button, a full story with a headline, blurb and thumbnail will be posted to your profile wall. You'll also be given an option to comment on the story link. Previously, only a link to the story would appear in the recent activity, often going unnoticed by users. Though users may now think twice about hitting the button, given how prominently it will appear on their walls and in their networks' newsfeeds, it should ultimately increase traffic to publishers' websites.France
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