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Digital Transformatie

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Digital Belgium. Future - ‘Wisdom of the crowd’: The myths and realities. Is The Lord of the Rings the greatest work of literature of the 20th Century?

Future - ‘Wisdom of the crowd’: The myths and realities

Is The Shawshank Redemption the best movie ever made? Both have been awarded these titles by public votes. You don’t have to be a literary or film snob to wonder about the wisdom of so-called ‘wisdom of the crowd’. In an age routinely denounced as selfishly individualistic, it’s curious that a great deal of faith still seems to lie with the judgement of the crowd, especially when it can apparently be far off the mark.

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Digital Transformation Examples - Board of Innovation. Examples Digital Transformation Book your ticket to the future!

Digital Transformation Examples - Board of Innovation

Rethink the future. Nike; digital transformation case study. A roadmap and a business case are not enough for digital transformation. “All I need is a tall ship and a star to sail her by,” Sea Fever by John Masefield The digital analogy is “give me a roadmap, a business case and a company to digitize.”

A roadmap and a business case are not enough for digital transformation

Executives believe these make sense at the start of a digital transformation initiative. They are right in wanting to know where you are, where you are going and the resources you have to get there. These are important issues for transformation, but they do not equate to a strategy and without a strategy it is easy for your digital ship to founder. 6 tips for creating a business case for Digital Transformation. Often, one of the greatest challenges for marketers is persuading senior leaders to more fully embrace digital within their organisations.

6 tips for creating a business case for Digital Transformation

Many marketers have a good idea about what they want to do, but need to argue the case internally in order to receive funding. In many cases, this is the major barrier to moving towards digital transformation. In those organisations where digital isn’t given much prominence, it is usually because the business has not yet been affected by a real negative impact on their revenues because of digital. Leadership teams haven't been forced to look holistically at their organisation and consider where digital can play a major role in improving performance. In organisations where this isn’t a problem, digital is likely to be either a key revenue stream, an operational necessity or a key differentiator, so digital is the key part of the overall business strategy. An inspiring digital transformation case study: Travelex.

Digital transformation case studies are difficult to come by.

An inspiring digital transformation case study: Travelex

That's why I was delighted to hear Sean Cornwell, Chief Digital Officer at Travelex, discussing the brand's journey at the Festival of Marketing. Here's what he had to say... 15 MIT DD Strategy small. Digital transformation: van Fashionistas naar Digirati - Frankwatching.