Why No One Will Watch Your Crappy Corporate "Viral" Video, And How To Fix It. I get asked this question all the time: "How do we make our video/post/content go viral?
" The honest answer is that you can't. You can't make something go viral. You don't decide, I don't decide, the audience does. Asking for something to go viral is almost as absurd as calling your newest launch a "viral marketing campaign. " Really? Someone recently sent me their viral video. If you're hoping for your latest content to go viral, it has to do one thing: evoke strong emotion.
If you hit one or more of those emotions, that's when the spread starts. In the middle is you or your brand. That Second Circle have little to no brand attachment or relationship to you. When we made Reflections Of Motherhood the goal was simple: to make moms smile, cry, and share. The video spread organically versus artificially. The problem with viral is when it spreads for the wrong reason. Geeks like me. Quickly. Reactions are measured by minutes and hours online, not days.
--Got a favorite viral video or ad? Privatization: The Big Joke That Isn't Funny. The privatization of public goods and services turns basic human needs into products to buy and sell.
That's more than a joke, it's an insult, it's a perversion. It generally benefits only a privileged group of businesspeople and their companies while increasing inequality and undermining the common good. Various studies have identified the 'benefits' of privatization as profitability and productivity, efficiency, wider share ownership and good investment returns. These are business benefits. More balanced studies consider the effects on average people, who have paid into a long-established societal support system for their schools and emergency services, water and transportation systems, and eventually health care and retirement benefits.
Privatization has generated large profits for new owners but these have not been shared with the general public. In the U.S. and around the world, privatization has simply not worked in industries that provide essential public goods and services: This is how I feel about buying apps.
How Do You Turn Pixels Into A Full-Blown Brand Experience? This article was written for 10x10, a series of essays written by Method, a design and innovation firm.
Download a PDF here. I’m sure that I was swearing allegiance to brands as soon as I began to develop the capacity for critical thought. It’s probably fair to say that, at least in some ways, my ability to analyze and debate was defined by Coke versus Pepsi, SEGA versus Nintendo, Apple versus Microsoft, and more. These all were more than brands to me, they were almost systems of belief, and as such, forced a decision about whether I identified with them or not. Because we give meaning to brands, they stand for something; they have both value and a set of values. There’s a tremendous amount of difference in how each of us will react to those words, based on countless cultural and social parameters. This says something interesting about how people have always perceived, reacted to, and built up relationships with brands.
Corporation Out How would Aqua or Metro speak? People In. How Social Media Is Taking Over the News Industry [INFOGRAPHIC] More than ever, people are using Twitter, Facebook and other social media sources to learn about what's happening in the world as traditional news outlets become increasingly less relevant to the digital generation.
American forces' raid on Osama Bin Laden, Whitney Houston's death, the Hudson River plane landing — these are just a few of many major news stories ordinary citizens broke on Twitter first. Professional journalists, meanwhile, use Twitter all the time to break news quickly before writing up full articles. And the business side is going digital too. Online news now generates more revenue than print newspapers. But the trend toward Internet and social media-based news — and the accompanying rush to be first to report a story — also comes with pitfalls. All this and more comes from the online education portal Schools.com, which pulled research from sources including the Washington Post, Pew Research Center and Reuters to put together the infographic below. 3 Reasons Why Online Advertising is the Worst Model for Your Startup.
You might have noticed a lot of recent complaints about what’s known as “page view journalism.”
Thanks to the way online advertising works, many online publishers push out tons of daily content, most of it filler. Or it’s overtly controversial — not on its merits — but for the sake of controversy (and page views). Many attribute this approach to greed. I attribute it to a marginal revenue model. Online advertising has grown by leaps and bounds since its collapse at the dot-com implosion. Here’s why: 1. A general rule of thumb is that you’ll need a million monthly page views before online advertising will begin to pay off. Regardless, you need a lot of traffic. As we’ll see below, you can make a lot more money from a lot less traffic with a content marketing model that sells products or services. I’m sure someone will tell me in the comments that they’re making plenty of money from less traffic. 2. So, after 6 years, Copyblogger is right at the million-page-view per month point. 3.
Blogography. Over the years I’ve heard plenty of designers moan about their clients.
I’ve also witnessed a recent outburst of complaints against authors and speakers on Twitter. However the group that rarely comes under fire in public, but probably should, are the mass of terrible agencies out there. Through my travels I get to speak to lots of designers and developers, and am constantly amazed by how smart, knowledgeable and engaged these folks are. These people care passionately about doing the right thing, but are thwarted time and time again. It’s not clients getting in the way and it’s definitely not the bloggers and authors building their influence. Cutting corners Good design takes time, but in the desire to win work, sales people, account managers and company owners continually force their staff to do more with less. It is any wonder? Hidden charges I constantly see clients being sold inappropriate solutions by convincing sales people so they can meet their monthly targets.
Don’t stand for it. The Evolution of Animated GIFs. GIFs have become a bit of an enigma — they are one of the oldest image formats used on the Web, yet if you ask anyone familiar with the old format, they’d likely not associate it with a short clip of a cat in a Godzilla suit knocking over a tower. Throughout their 25 years of existence, GIFs have served a variety of purposes, from practicality to purely entertainment.
How did such a vast, eclectic medium come to be? The answer is in the newest episode of PBS’s web series , “Animated GIFs: The Birth of a Medium.” As technology advanced, using GIFs became an outdated, less fashionable format. According to Patrick Davison of MemeFactory, the format began to increase in popularity again around 2007 or 2008. “People started to realize that you can use GIFs for tons of different things,” says Davison. Sites such as Reddit, Tumblr, WordPress and even Twitter are all, to some extent, content-curating sites that have created what Davison calls “post-modern GIFs.”
View As One Page » 13 'Pinteresting' Facts About Pinterest Users [INFOGRAPHIC] It's no secret that the Internet loves Pinterest.
Now, most users are even spending more time, on average, pinning than they are on hanging out on Facebook. Here's what you need to know about Pinterest user demographics. With an average of 1.36 million users daily, the social photo pinboard has taken the web by storm, and top online retailers are following suit. Who are these feverish pinners? According to full service agency Modea, the majority are female mothers — 28 percent have a household income of $100k+. SEE ALSO: 10 Most-Followed Users on Pinterest Using stats from comScore and a few other analyses, full service agency Modea has put a few interesting facts about Pinterest into visual form with this infographic. SNL Spoofs Confusing Smartphone Marketing. When Saturday Night Live decides to make fun of Verizon, there's something deeply satisfying about it.
See if you agree when you watch this skit that aired Saturday night on SNL, poking fun at the alphabet soup and numerical nightmare that you'll find yourself embroiled within if you decide to buy a connected device. Unless you're an absolute expert about smartphones and 3G and 4G and all the various protocols and model numbers and powerful sounding names attached to such products, you might feel lost if you find yourself inside a store like this. Whew! Don't feel bad. It's complicated. We run into the same problem when reviewing smartphones, especially when we're trying to describe how fast a certain smartphone or tablet is when using 4G LTE.
In addition to the plethora of connectivity confusion, we're especially amused by this video's skewering of the barrage of choices when it comes to smartphones. When presented with too many choices, people are less likely to choose anything. Data Points: Social System. Social media has gone global.
Facebook, the most widely used network, is now available in more than 70 languages, with three-fourths of its 800 million active users living outside the U.S. But usage varies widely by region, according to a report on global social media adoption by Forrester Research. U.S. adults have a longer history with online networking, but they tend to use it in passive ways, engaging in activities like creating social network profiles, listening to podcasts and reading others' content. Those in emerging markets, meanwhile, are more likely to actively participate in it by posting status updates, contributing to blogs and uploading content they created.
Infographic: Carlos Monteiro.