It's All About the Customer Journey.
2. Active Evaluation. 1. Initial Consideration / Stimulus. The consumer decision journey. If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions. That’s why consumer electronics companies make sure not only that customers see their televisions in stores but also that those televisions display vivid high-definition pictures. It’s why Amazon.com, a decade ago, began offering targeted product recommendations to consumers already logged in and ready to buy. Customer decision journey. Customer decision journey. Man Repeller’s Book Launch Party Favors? Actual (Paper) Instagram Photos.