What are retailers doing about the cookie law? SEO for Dentists, Doctors and the Healthcare Industry. For most dentists, local GPs and other healthcare specialists, the rise of the internet has given them an easy means with which to grow their client bases.
If you have a well optimised website focused on the keywords people are looking for relating to your business, then chances are people will be able to find you. It is no longer necessary to take out an expensive and untrackable ad in the local phone book to get found; have a great looking website that’s optimised and focused and you can grow your client base fairly cost effectively. With this in mind, I though I would put together a short guide on SEO for dentists, doctors and other practitioners in the healthcare industry.
Website Offering Essential Pages. 8 Penguin Friendly SEO Tactics. Google made serious efforts in April to allow the cream to rise to the top, so what have you done to change your site?
There is an air of inevitability around an algorithm update, after all Amit Singhal, Google’s Head of Search, has written of “roughly 500 search improvements” rolling out in 2012. And with the Panda and Penguin updates both being refreshed recently a cat has been sent amongst pigeons or more accurately, put the Reconsideration Requests amongst the newly crowned “spammers”. Here is Koozai’s quick distillation of the Penguin Update Google have assured webmasters (at recent conferences especially) that there is an upside even for people that have felt the pain. When that’ll be felt is a good question. 10 Amazingly Clickable Banner Ads. 5 Simple Metrics to Track Your Social Media Efforts. Are you looking for simple, straightforward metrics to measure the impact of your social media efforts?
Social networks and blogs continue to dominate Americans’ time online (accounting for nearly a quarter of total time spent on the Internet) according to a recent Nielsen report on social media, . While we all know how important it is to market through the various social networks, it is vital to track and measure your efforts for success. Here are five simple metrics to find out whether your social media effort is paying dividends. #1: Examine Referring Traffic Google Analytics is a fantastic way to measure how much traffic is being referred to your website from the various social channels.
Under the Traffic Sources tab, click on Referring Sites and then type in your social network of choice to see how much traffic is being referred. Quick Tip: For Twitter referrals, search both Twitter and t.co, which is the built-in Twitter link shortener. #2: Review the Quality and Relevance of Content. M.guardian.co.uk. New EU regulations on the use by British websites of cookies have been watered down by the UK's information commissioner just hours before they were due to come into force.
But they could mean that Britain is out of step with EU law in its implementation of the continent-wide directives, and lead to fights with European courts. Google Releases Penguin Update 1.1. No matter that it’s late Friday night on the start of a three-day holiday weekend in the U.S., Google has just pushed out the first update to its recent webspam-fighting Penguin algorithm.
Let’s call it Penguin 2. Google’s Matt Cutts announced the news a short time ago on Twitter, calling it a “data refresh” that impacts less than one-tenth of a percent of English-language searches. Recovering from an Over Optimization Penalty - A True Story - YouMoz. As almost anyone reading this post already knows, April 24, 2012 marked a big day in the search industry.
Once the initial Penguin update was rolled out (please believe me this is only the beginning and there is much more to come) the SEO industry, as we know it exploded in a flurry of fear and satisfaction. For those of us that had sites get hit (I'll admit I had several sites dinged by this update) what started out as anger quickly turned to fear and curiosity.
Baidu: We Do Semantic Search Better Than Google. SOCIAL MEDIA / How Facebook, Pinterest Compare In Social Commerce - infographic. Goodbye Google+ People & Pages, Hello Knowledge Graph Box. Google’s Knowledge Graph has claimed its first “victim,” if you will: The content box that showed “People and Pages On Google+” is gone.
In its place? A variety of Knowledge Graph-related content that will show up differently depending on the search query. How to systemise your link building process (without compromising quality) What does your link building process look like?
If it is anything like ours used to be, it is probably a little hit and miss. Building links is a creative business, unfortunately creative processes tend to be very difficult to scale and depend heavily upon the individual carrying them out. This can frequently lead to inefficiencies and a lack of consistency. Having a structured system is much more effective and consistent. The Mirror's response to EU cookie law compliance. With just a few days left before the ICO begins to enforce the EU e-Privacy Directive, we are starting to see a few sites unveiling their approaches to compliance.
Two such sites are FT.com and Mirror Online, which are both using pop-ups to alert visitors to the sites' use of cookies. As well as taking a look at the two news sites' responses to the EU directive, I've been asking Malcolm Coles, Product Director, digital at Trinity Mirror Group, about the Mirror's approach. How the Mirror and FT are informing customers about cookies The FT has a pop-up which displays for new visitors, which links to the site's cookie policy, as well as information on how to disable them.
Rather than asking customers to opt-in, it assumes consent for setting cookies if users close the window, unless they have already disabled them. Link Building Experts talk about Google Penguin. This last month was all about Google Penguin.
Because of that, I thought on asking some of the brightest minds in the SEO industry, to share their opinions on what “Penguin” is and how it affected link building and SEO. It is important to know that none of the interviewees knew who are the other participants to the interview. This makes the interview unique, by sharing the individual opinions regarding the Google “Penguin” update, of each of the link builders. This is an in-depth interview made of 7 questions answered by 11 13 link building experts. It covers almost everything regarding the “Penguin” update. Here are the questions, our link building experts answered: SEO For The Finance Industry. The finance industry is by far the most competitive sector on the internet.
Premium search results are littered with high street banks, superior websites and black hat ninjas. When it comes to finance, dominating page one on Google can be a frustrating minefield. However, get it done right and you can reap the rewards of a highly profitable campaign. The Industry. Mobile Advertising for Local Businesses. Yext Sign In Yext Client Login Forgot Password? Need help? Please email us at support@yext.com Contact Us. Crazy Link Building Ideas That Work. Today we welcome a post by Jason Acidre Co-Founder and CEO of Xight Interactive, and blog, Kaiserthesage who is looking at some of the most clever strategies he has ever seen for building links. The world of link building has been a little crazy these past few weeks, with the help of unnatural link penalties and the penguin update being rolled out by Google. With those game-changing updates, everyone who’s really willing to fight and survive in the SERPs should definitely be thinking more out of the box on how they approach link acquisition.
Developing strategies is not easy, but it’s not that hard as well. The key to coming up with a strategy that will really work and fit both in the standards of Google and your site, as a brand, highly depends on your “goals”. Koozai® - Your Intelligent Digital Marketing Agency. Google AdWords Auction Insights Reveals Who You're Competing Against. Google has announced a new AdWords feature promising to provide advertisers with more transparency into the ad auction. The ad auction is the process by which Google determines the cost per click (CPC) amount an advertiser will pay for a click on their ad.
SEO in 2012: The Best of Times or the Worst of Times? The Quick and Dirty Guide to Tumblr for Small Business. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. With the rise of Pinterest and Tumblr's astounding growth, it seems that 2012 may be the year of the visual platform. Tumblr surpassed 15 billion monthly pageviews in January, and Pinterest is driving some serious traffic to retailers. Microsoft's social networking site So.cl now open to all users. Google Hack To See If Your Site Was Hit By Penguin? -BRAND.
Follow Mark Zuckerberg's Worth on Facebook IPO Day. Official Google Webmaster Central Blog: Making more pages load instantly. Twitter Background Design How-To and Best Practices. The Shortlist. UPDATE: The European Search Awards 2014 winners were announced in Reykjavik on Friday 28 March and can be viewed here. The European Search Awards are an international competition that celebrate the very best in SEO, PPC, Digital and Content Marketing in Europe.
Thanks for the mention you lovely person you! Koozai_Mike... Facebook Set for Debut After IPO Seals $104 Billion Value- Bloomberg. Facebook Inc. Graeme Benge's Photos. Graeme Benge's Photos. Top 10 Blogs for Bloggers 2012 – the Winners - A-List Blogging Bootcamps. How to be a formidable content curator: a 17-step guide. Graeme Benge's Photos. How to customize facebook cover photos. CoverCanvas: Facebook Cover Creator. Graeme Benge's Photos. 8 Steps to Facebook Marketing with Limited Time. Google Search Just Got 1,000 Times Smarter. Ecommerce SEO and Beyond - The Complete Guide. Understanding The True Reach Of Pinterest. How To Get Known In The SEO Industry. How To Offer Free Music Downloads And Press Kits Via Dropbox & Wordpress. Tweets vs Rankings by Branded3 – Landmark Data on How Twitter Affects Rankings.
Everything You Need To Be Cookie Law Compliant. Cleaning your links: A step-by-step guide. Attack takes Soca crime agency website down. Review Of A New SEO Browser - The Browseo Web App - evolvingSEO. SMX London 15th and 16th May 2012 – 15% Discount Code.