The trust brand. Dave Ramsey was telling a small business person how he'd built his media empire. The guy interrupted, "well, sure, that's fine for you, because you have a trust brand. " A trust brand? What other kinds of brands are there? Perhaps your brand stands for cheap or convenient. When you have a choice in what to buy, you will first and foremost (and second and third in fact) base your choice on a simple question, "who do I trust to keep the promise that the marketers are making? " The fact is, people will soon forget if they overpaid for something. The fascinating thing: even though most everyone shakes their head in agreement on this topic, they get stuck answering the question, "how have you regularly overinvested and prioritized being the most trustworthy organization/individual in your industry? " It doesn't matter if you work for a search engine, run a plumbing service or organize a conference.
Creative Currency | New tools for a new economy. Is Trust Measureable? Espra Trustmap :: Trending tags. Connect.Me. TrustCloud.com — Claim your Trustworthy Data & Use it Anywhere. Webcred - Trust and Reputation Online. Rachel Botsman: The currency of the new economy is trust. Trust - Read Write Web Community Group. Uncertainty, Trust and the Semantic Web Community Group. Www.cs.ucdavis.edu/~defigued/index_files/trustdavis.pdf. [1007.0515] Liquidity in Credit Networks: A Little Trust Goes a Long Way.